上海视觉艺术学院2018届会展设计与策划方向毕业作品展

会展艺术与技术专业是隶属于设计学下的新兴学科，本专业依托上海会展行业的独特优势，根据社会对会展专业人才的广泛需求，融合并应用多学科知识，从多层面、多角度培养和造就高水平复合型会展设计与策划人才。培养具有良好的思想道德、社会公德和职业道德，全面的综合素质，文理交叉的复合型会展应用人才。强调学生具有健全的知识结构，深厚的艺术修养和完备的专业设计策划以及实际运用与管理能力。

会展设计与策划方向毕业作品展示

1

 

汇丰信用卡发布活动设计与策划

 HSBC credit card launch event design and planning

作者：黄慧敏 Huimin Huang

导师：郝春光  Chunguang Hao

汇丰信用卡满足了用户“生活虽然是满的，但我还想追寻更多……”的诉求，使随心所欲的生活触手可及。因此，发布会主题“随心可及”，即是打破枯燥的生活，亦是给生活增添更多的惊喜；并提炼出设计元素——俄罗斯方块，面对俄罗斯方块无限的变化给生活带来更多的可能……

由此，活动设立了随心可及（迷宫）、唇齿之香、幻变之魅等6个体验区，让用户在体验的过程中感受到汇丰信用卡在未来给用户带来随心可及的理想生活。

 

HSBC credit card can meet the users' pursuit of "Life is full, but I always looking for more...", so that freewheeling lifestyle can be reached easily. Therefore, the theme of the launch event is "Follow Your Heart", which means adding a lot of surprises to a boring life; and we will use the design element of Tetris, bringing more possibilities to life with unlimited changes of Tetris...

Therefore, we have 6 experience areas such as Follow Your Heart (Maze), Tastes of the World, Beauty of Changes etc., so the users can experience these and feel the ideal life that can be brought by HSBC credit card to them in the future.

 

 

2

“箱”遇——日默瓦旅行箱120周年特展的设计与策划 

Meet with RIMOWA——Design and planning of the 120th

 Anniversary Exhibition of RIMOWA

作者:黄垠颉 Huang Yinjie

指导：陈华 Chen Hua

“带上行李箱，踏上旅途”想到更多的应该就是乘坐飞机去往另一个城市。这段旅途可能充满着未知和巧遇，也有可能是惊喜。因此将日常的飞行旅途包括展厅墙体内部的“行李传送带”的设计都作为观展线索贯穿整个展览。从“行李托运——身份验证——航班起航——飞行过程——等候行李——领取行李”整个观展过程模拟飞行旅途，体验RIMOWA品牌特点，同时通过一种特殊的体验方式使更多的人了解RIMOWA品牌。

 

"Taking a suitcase and embarking on a journey" is more of a thought of taking a plane to another city.This journey may be full of unknown and coincidences, or it may be a surprise.Therefore, the daily flight journey, including the design of the “baggage conveyor belt”inside the interior walls of the exhibition hall, is used as an exhibition thread throughout the exhibition.To simulate the flight journey through the process of “Baggage Checking - Identity Verification - Flight Sailing - Flight Process - Waiting for Baggage - Baggage Claim”, and experience the features of RIMOWA. At the same time, more people will understand RIMOWA through a special way of experiencing.

3

 

作品名称：遇见时间-时间感知化系列展

meet time—time perception series exhibition

作者：金超远  Chaoyuan Jin

导师：张晶  Jing Zhang

遇见时间系列展将通过对⽇常使⽤和感受到的时间做⼀番整理。解析时间在各种领域（不同场地、不同个体）的表现形式，目的是让观展者看到时间的价值，从而帮助观展者更充分、深刻地理解时间的价值，珍惜时间，体味生命的意义。

 

Meet the time series exhibition will sort through the daily use and feel of the time, analyze the expression forms of time in various fields (different venues, different individuals), the purpose is to allow visitors to see the value of time, and thus help them fully and profoundly understand the value of time, cherish time, and appreciate the meaning of life.

 

4

作品名称：高原·弘——西藏地区文明的对话主题展策划与设计

Imposing plateau——Planning and Design of the theme

 Exhibition of "Dialogue of Tibetan Civilization" 

作者：林丽芳  Lin Lifang

指导：邹一了 Zou Yiliao

公元7世纪松赞干布统一高原诸部，建立土蕃王朝，迎娶尼婆罗尺尊公主与大唐文成公主，引入印度文明、中华文明。自此，印、汉、藏三方文明在青藏高原开始了千年时光的文化融合。展览以两个“回字形”大空间划分古、今两个阶段的文化融合，探索独具多元文化特色的藏地文明是如何由诞生到惊艳全世界。

In the 7th century, Songzain Gambo unified tribes of Tibetan Plateau, established Tibet Dynasty, married the princess of Nepal Bhrikuti Devi and the princess of Tang Dynasty Wen Cheng, and introduced Chinese civilization and Indian civilization. Since then, the civilizations of three places, India, China, and Tibet have begun the cultural fusion for thousands of years on Tibetan Plateau. The exhibition divides the cultural fusion of the ancient and present phases through space shaped by two “回”, exploring how Tibet civilization with multicultural elements emerged and increasingly become stunning to the world.

5

 

作品名称：不止书店Bookstore?

——中信出版社快闪体验式书店主题策划与设计

More than Bookstore?——The Theme Planning and Design

 of Flash Experience Bookstore of CHINA CITIC PRESS

作者：施逸媛  Yiyuan Shi

导师：郝春光  Chunguang Hao

在中信出版社致力于精心打造智慧生活的战略中，“不止书店 Bookstore？”为现代都市人创造了一个逃离繁忙都市生活轰炸的防空洞，期待着大家钻到知识中去，在其中体验到中信出版社的“专业、价值、品味、创意”。

 

In the strategy of CHINA CITIC PRESS dedicating to creating a smart life, “More than Bookstore?” has created a bomb shelter for modern urbanites to escape from the bombing of the busy city life. It is expected that everyone will immerse in knowledge and experience the "specialty, value, taste, and creativity" of CHINA CITIC PRESS.

6

作品名称：未来即现在

——ICONIQ & W Motors品牌流动体验店

Future for Now - ICONIQ & W Motors Mobile Branding Experience Center

作者：孙亦纯  Sunny

指导：郝春光 Hao Chunguang

本次设计是以“ICONIQ和W Motors合作生产的汽车行业首款纯电动MPV车型SEVEN，即将于2020年在中国量产上市”为背景，而策划的品牌流动体验店设计。意在提高ICONIQ品牌知名度和为SEVEN预售及量产做准备。整体设计强调“科技情感相融，让未来更美好”品牌理念。

Backgrounded by the “First electric MPV ICONIQ SEVEN, cooperated with W Motors, is about to have its Chinese mass production and launch within 2020”, we designed and planned this proposal for the mobile branding experience center. It’s proposed to improve the brand recognition of ICONIC and prepare for the mass production and pre-sale of ICONIQ SEVEN. The spirit through the event will be “Integrated Emotion and Tech Makes a Better Tomorrow”.

 

7

 

作品名称：留住乡愁的古城卫士——阮仪三个人展策划与设计

Ancient city guard， who makes Homesickness stay

 - Personal planning and design of Mr. Ruan Yisan

作者：徐安娜 Xu Anna

指导：范希嘉 Fan Xijia

乡愁是对故乡的记忆和依恋，是使人们能够勾起联想的源泉，乡愁也是对这些故乡景色是否存在的担愁。本展览带领观众跟随留住乡愁的古城卫士——阮仪三先生的寻城脚步，聆听曲折的护城故事，感受其中的“守真”之道。

Homesickness, it is people's memory and affection of their hometown. It can remind people of the root causes of a series of things, and it is also a manifestation of people's concern about the existence of the memory of the hometown.The exhibition leads the audience to follow the footsteps of Mr. Ruan Yisan, an ancient city guardian who seeks to retain his homesickness, concentrate on listening to the stories of those who are trying to protect the city’s complex and difficult situations, to feel the “maintaining nature" in your hearts.

8

作品名称：耐克空军系列品牌文化巡展策划与设计   

nike air force brand culture exhibition  plan and design

作者：张星瑜xingyu zhang

指导：郝春光 Hao Chunguang

耐克空军系列品牌文化展通过这季度主题对空军系列的重新诠释进行设计。整体的调性及颜色让参观者直观感受到这季主题，从而能让他们融入到耐克的大家庭。

Nike air force brand culture exhibition designed the re-interpretation of air force series through this season's theme. The overall tone and color gives visitors an intuitive feel for the season's theme, allowing them to integrate into the Nike family.

9

作品名称：盲人摸象——野生象保护公益展

Title: The Blind Man and the Elephant

 —Wild Elephant Conservation Charity Show 

作者：周行婳伊 Zhou HangHuaYi 

导师：邹一了  Zou Yiliao 

科学家预测，如果天使不能降临，在2020年，野生大象将会灭绝……而罪魁祸首，却是一群“盲人”。 盲人摸象是用来讽刺以点概面以偏概全的人的，可是在这里我想用他来讽刺人们内心的“盲”。通过四种典型人物代表，深挖他们背后和大象的故事，或残酷，或温馨，或冷血，或难忘。用不同的形式呈现出来，让人们从中了解真相，认清事实，引起共鸣，或许还能找到自己的影子。 希望大象的未来是一片灿烂，愿好。

Scientists predict that if angels don’t fall, the wild elephants will be extinct by 2020…The culprit, however, is a group of "blind people”. The story of The Blind Man and the Elephant criticizes people who make an overall judgement of something on the basis of one-sided viewpoint. But here I’d like to satirize some people’s inner “blindness”, explore the story between them and the elephant, cruel, warm, cold or memorable by showing four typical figures in order to find the truth and resonate the public. May the elephant a bright future ! 

 

每一天一年 

总是匆匆忙忙

相信你会成为最想成为的人

愿此去繁花似锦

再相逢依旧如故

14会展设计与策划，毕业快乐！