上海视觉艺术学院2018届视觉传达（包装传播设计方向）专业毕业作品展

 

本专业方向为“SIVA”最具特色专业之一，荣获上海教委市属高校应用型本科视觉传达设计专业应用型本科试点。专业将围绕国际设计产业发展的未来走向和当今应用型人才之需求，提出实验性和实战性相结合的办学思路和培养人才的方法，开创了中国项目制教学的成功先河，毕业设计展的教学成果赢得国内外业界的高度赞誉，本届毕业生作品也荣获2018设计大奖赛最高级别大奖：铂金奖(Platinum Award)。

 

 

包装传播设计方向毕业作品展示

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《EXCALIBUR 特别限量版威士忌酒包装》

Excalibur Limited Edition Packaging Special limited edition

作者：蔡丰盛

指导：顾传熙 

「获得2018全球A'Design Award设计全场大奖铂金奖」

设计说明：

 

Excalibur的灵感来源于不列颠国王亚瑟王的湖中剑传说，圣剑从湖中慢慢升起，这款包装设计的特殊结构也是以包装当中盛放的酒瓶慢慢地随着外包装的打开，然后酒瓶从包装中慢慢升起，充满了庄重严肃的仪式感，体现了产品的尊贵，我们所挑战的是奢侈品中去打造一种全新的，庄重的用户体验，去开启包装的一种神圣的体验，外包装是一个以钻石形态，水滴滴落形态的特殊结构，每一滴酒，都是如同钻石般璀璨和珍贵。容器设计和瓶盖都是以骑士的盔甲元素提炼设计。Excalibur也被称为王者之剑，胜利之剑。酒是胜利后狂欢的载体，我们想打造的是一种骑士精神，对于酒的尊重，体现威士忌酒的高贵，从而体现骑士限量版的包装设计。

 

The inspiration of Excalibur came from the legendary of the sword Excalibur of King Arthur, in which Excalibur arose from the lake and was given to great King Arthur as a gift from the Spirit of the lake, the sword later became the most powerful weapon of King Arthur and help the king bring prosperousness of the Great British. So, the sword Excalibur is also called “the sword of king” and “the sword of victory”. Also, people will drink whisky as a carrier of revelry after winning the war. So we want to create an exclusive luxurious whisky packaging design both represents the chivalry and shows respect to the gorgeous whisky with very strong sense of ritual bringing a unique and fresh user experience. The container will rise up slowly with the opening of the outer packaging. The package shaped like a teardrop diamond, meaning every dip of the whisky is as precious and glorious as the diamond. The appearance design of the container and cap are inspired from the armor. 

 

《COURAGE  混合鸡尾酒包装》

Courage Mixture Cocktail Packaging

作者：蔡丰盛

 

指导：顾传熙

设计说明：

 

Courage混合鸡尾酒包装的灵感来自于调酒师自由组合搭配各种鸡尾酒，并加以混合各种口味，调配出新的口味，特殊设计的瓶口可以锁住两瓶鸡尾酒的瓶口，然后进行随意的混合，以螺旋单管为型设计，如同酒吧里舞者扭动的身影，夜晚酒吧中调酒师可以混合两瓶鸡尾酒进行调配，消费者也可以自己将相互和的口味互相融合，自己来尝试调制属于自己的鸡尾酒，产生不同的口味，而且盛放的时候，相互累加，减少储藏空间。具有时尚新颖感，满足消费者好奇，好玩的心理，在年轻群体产生话题点，在混合鸡尾酒的同时，拉近彼此的距离。

 

Courage mixed cocktail packaging is inspired by the bartender's free combination with a variety of cocktails, and mixed with a variety of flavors, to deploy a new taste, a special design of the bottle mouth can lock the two bottles of cocktails, and then free to Mixed, designed in a spiral single-tube design, like a dancer twisting in a bar, bartender in the night bar can mix two cocktails for deployment, consumers can also blend their mutual taste and try their own Modulate your own cocktails, produce different flavors, and when stacked, add up to each other to reduce storage space. It has a fashionable sense of novelty, satisfies consumers' curiosity and fun psychology, creates topical points in young groups, and pulls close to each other while mixing cocktails.

 

 

 

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《兆记 芫荽饼》

Zhao Ji Coriander Cake

作者：杨李叶

指导：顾传熙

设计说明：

灵感来源于书法笔画的解析，如写书法时一笔一画，细心揣摩。图形通过对汉字基本笔画“点、横、竖、撇、捺、提、折、钩”，以“芫荽饼”的笔画为基础形，组成“好兆头”和“吉心兆”的美好寓意。

 

Inspired by the analysis of calligraphy strokes, such as writing a calligraphy and painting, careful consideration. The figure passes basic strokes on Chinese characters “丶, 一, 丨,丿,乀, 冫,乛,亅 “,It is based on the strokes of " Coriander Cake " and it forms the symbol of "good sign" and "lucky".

 

《中关茶饼》

Yunzhong Tea Cake

作者：杨李叶

指导：顾传熙

 

设计说明：

灵感来源于西北云中关， “云中谁寄锦书来,雁字回时,月满西楼”。盒型上的梯形设计，如城门关口上相互垒砌的方砖，极具西北名族特色的虎纹图形。在全家团圆品尝的同时，组合式包装更具装饰氛围，体现出花好月圆，其乐融融。

Inspiration comes from the northwest city gate of Yunzhong, “Who sent the Kam to the cloud, when the wild goose back to the moon, the west floor.” The trapezoidal design on the box type, such as the bricks on the gates of the gates of the city gate, is very characteristic of tiger patterns in the northwestern ethnic group. While the whole family is reunion, the modular package has a more decorative atmosphere, which reflects a happy holiday and enjoyable life.

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《hosorenos伏特加》

hosorenos Vodka

作者：陆瑶

指导：顾传熙

 

设计说明：

 

柯布西耶认为建筑的纯化必须源于它的根源，而伏特加酒重在纯净，酒色晶莹澄澈，酒体会 更富韵味，本款设计的瓶盖从建筑中提炼钢筋混凝结构的工业风，来表达伏特加反复蒸馏4次达到绝对的纯度的工艺的工匠的纯朴之美，通过两种颜的对和瓶身亮的设计表达简洁、独特现代 。

Corbusier purification must think building from its source, and vodka is pure, debauchery were clearing, wine experience more rich flavor, the design of the cap from construction of reinforced concrete structure of the wind industry, to express the vodka distilled four times repeatedly reach an absolute purity craft artisans in the beauty of simplicity, through two kinds of colour of bright and bottle design expression is simple and unique modern.

 

 

 

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《EOSLCZ 白兰地》

EOSLCZ brandy

作者：曾紫莹

指导：顾传熙

 

设计说明：

 

EOSLCZ白兰地的造型灵感来源于海洋里一种四季盛开不败的“花”——海葵。打破常规的瓶型，有自然生态气息又不失现代感。柔软的海葵在海底里摇曳，就像是酒饮微醺的人在舞蹈。梦幻的美丽海葵点缀了海洋，而EOSLCZ白兰地则点缀你的生活。

The inspiration of EOSLCZ brandy comes from the "flower" of sea flower, which is unbeaten in four seasons. Breaking the conventional bottle type, has the natural ecology breath and does not lose the modern sense. Soft sea anemones are swaying in the bottom of the sea, just like wine drinking people dancing. Dreamy beautiful sea anemones dot the sea, and EOSLCZ brandy adorns your life.

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《PIRAE 冰酒》

PIRAE ICE WINE

作者：朱知飞

导师：顾传熙

 

设计说明：

针对冰酒结冰酿制的特点，创新设计冰棱似细长纵向延伸的瓶形，体现独一无二造型的冰酒，营造出自然冰冻的葡萄酒氛围。瓶身以银黑为主色，可以很好的表达出轻奢的质感。

In view of the characteristics of ice wine brewing, the innovative design of ice ridges is like a long and elongated bottle shape, reflecting the unique ice wine, creating a natural and frozen wine atmosphere. The bottle body is dominated by silver and black, which can express the light and luxurious texture very well.

 

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《ANIME化妆品》

ANIME Cosmetic

作者：王丹蕾

指导：胡继俊

设计说明：

 

灵感来源于现代城市建筑，建筑的块面元素作为包装架构，将阳光在建筑中的折射提取线条作为辅助元素，两者结合表达了都市化妆品简约利落又不失时尚的特性。

 

Inspired by the modern city construction, the building block surface elements as packaging structure, refract sunlight in the construction of extracting line as auxiliary element, combination of express the characteristics of the urban cosmetics contracted and agile and do not break vogue.

 

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《秘密森林威士忌酒》

Forest secret Whiskey

作者：姚婷

指导：顾传熙

作品简介：

灵感源于森林的静谧的氛围，从树木自然生长的形态中抽象出线条为造型，与树叶图形的酒盒相协调，选取暗色与金色相结合，用金属与玻璃材质相切合以表达一种现代时尚独特的精神。

Inspired by the tranquil atmosphere of the forest, abstract lines from the natural growth of the trees are shaped, coordinated with the trunks of the leaf graphics, combined with the combination of dark and gold, and metal and glass to express a modern fashion unique spirit.

也曾鲜花怒马少年时

一日看尽长安花

总说毕业遥遥无期

转眼各奔东西

愿此去前程似锦

愿脚下有风

一直灿烂

14包装传播设计策划方向

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