2019平面设计趋势预测（双语）

2019平面设计趋势预测

Predicting the Graphic Design Trends of 2019

 

1. “How much is that puppy in the window?”

1.“橱窗里那只小狗多少钱？”

Brands are getting more and more creative with how they display their products. We started seeing this last year with colorful backdrops and modern, still-life positioning. This year, brands are building on that and taking it a step further by integrating other elements that almost mimic retail window displays.

品牌们展示产品的方式越来越有创意。从去年开始，我们就开始用色彩斑斓的背景和现代静物的定位来看待这件事。今年，各大品牌正以此为基础，进一步整合其他元素，几乎模仿零售橱窗的陈列方式。。

This creative way of displaying product images will be particularly pertinent to B2B brands’ evolution into booming e-commerce sales. According to E-Commerce Platforms via Hubspot, B2B e-commerce sales are expected to outgrow B2C e-commerce sales by 2020.

这种创造性地展示产品图像的方式将特别与B2B品牌向蓬勃发展的电子商务销售的演变有关。根据Hubspot的电子商务平台，到2020年B2B电子商务销售额有望超过B2C电子商务销售额。

Take a look at a few of the examples below. Couldn’t you see similar concepts walking through the mall during your holiday shopping?

看看下面的几个例子，是否会和你在平时逛街时看到的门店橱窗展示的效果要些类似呢？

 

来源：Futura; https://www.behance.net/gallery/70310267/Crack-The-Code

来源：Oliver Latta; https://www.behance.net/gallery/68343517/Valentino-Garavani-Candy-Stud-Factory

来源：Peter Tarka; https://dribbble.com/shots/4625069-Airbnb

来源：Peter Tarka; https://dribbble.com/shots/3191702-Nike-Air-Max-Zero

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2. “Stayin’ alive, ah, ahh, ahhh…”

2.“活着，啊，啊，啊，啊……”

Let’s throw it back to a few original designs from the feel-good decade. The fluid, round shapes evocative of a lava lamp. The unmistakable color palettes of an entire era.

回头看看十年前的设计，经典回归，液体，圆形使人联想到熔岩灯。这是一整个时代的色调。

Similarly to a beautifully restored classic movie, the new Seventies-inspired designs take all the emotions of the classic designs but add higher resolution and clarity. The result? Some seriously stunning shapes and color palettes that are fun, relaxed, welcoming, and unconventional.

类似于一部修复得一部很好的经典电影，新的设计吸收了七十年代所有经典设计的的灵感富含情感，同时增加了更高的分辨率和清晰度。结果是什么呢？产生一些非常令人惊艳的非常有趣，轻松，受欢迎的，和新潮的形状和色调。

来源：Nick Liefhebber; https://www.behance.net/gallery/70860413/Laracon-EU-2018

来源：Gabby Lord; https://www.behance.net/gallery/67871547/Mahlo-Brunch-Bar

来源：Multiple Owners; https://www.behance.net/gallery/72237471/Mohawk-Maker-Quarterly-15-Materials

 

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3. “You can’t repeat the past.”

3.“你不能因循守旧”

Why of course you can, old sport. But I’m not talking about another Gatsby, art deco revival. I’m talking about busting open another time capsule, this time from the late 1800s to early 1900s. An aesthetic created by painstaking work done on a lithograph, the style is defined by an illusion of depth with shadows, vignettes, and layering with dimensional banners or ribbons.

当然可以，老兄。但我说的不是另一个盖茨比，装饰艺术复兴。我说的是打开另一个时空胶囊，从19世纪末到20世纪初。这是一种通过在石版上辛勤工作而创造出来的美学，其风格是通过阴影、小插图和空间条幅或丝带分层的深度错觉来定义的。

 

Challenging even for today’s designers, these intricate and deliberate designs are staying pretty true to the original inspiration.

即使对今天的设计师来说也是一个挑战，这些复杂而深思熟虑的设计依然忠实于最初的灵感。

 

来源： Happycentro Design Studio; https://www.behance.net/gallery/70489325/FELETTI-1882-Il-Fantastico-Bistro

来源：MARK Studio; https://www.behance.net/gallery/70163809/Coco-Safar

来源：MARK Studio; https://www.behance.net/gallery/70163809/Coco-Safar

 

Check out the examples below from Alphonse Mucha, a famous Czech artist and pioneer in the Art Nouveau movement. He created these late 1800s advertisements for JOB cigarette rolling papers and Moët & Chandon.

看看下面来自Alphonse Mucha的例子，他是一位著名的捷克艺术家，也是新艺术运动的先驱。他在19世纪末为JOB卷烟纸和酩悦香槟(Moet & Chandon)创作作了这些广告。

来源：Alphonse Mucha；https://www.alfonsmucha.org

 

And now let’s come back to the present. Take a look at this beautiful packaging created for a tea company by Chinese designer Tiger Pan.

现在让我们回归现代，看看中国设计师潘虎为一家茶叶公司设计的精美包装吧。

来源: Tiger Pan; https://www.behance.net/gallery/71796587/-Flowever

来源: Tiger Pan; https://www.behance.net/gallery/71796587/-Flowever

 

You don’t have to go all the way overseas to see this trend; here’s an innovative pop-up shop by Harry’s in the middle of Grand Central Station.

你不必到海外去看这种趋势;这是哈利在中央车站的一家有创意的快闪店。

来源: Brandon Nickerson; https://www.behance.net/gallery/70420635/Harrys-at-Grand-Central

来源: Brandon Nickerson; https://www.behance.net/gallery/70420635/Harrys-at-Grand-Central

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4. Get your mouse off that saturation slider.

4.把鼠标从饱和度滑块上移开

If you read my post on 2017 design trends, you’ll remember it was all about loud color schemes. A large part of 2019 will be all about these soft, delicate naturally-occurring colors. Think shell pink, sandy beige, faded seafoam green, and more natural neutrals.

如果你读过我写的关于2017年设计趋势的文章，应该会记得那都是比较花哨的配色方案。2019年的大部分里，应该是这些柔软、精致的自然色彩将占据主导。想像一下贝壳粉，沙黄色，褪色的海产绿，还有一些更自然的中性色吧。

来源: Blok Design; https://www.behance.net/gallery/68582547/48North

来源: Multiple Owners; https://www.behance.net/gallery/70152367/44-Sesc-Melhores-Filmes

来源: Kati Forner; https://www.behance.net/gallery/70570433/Wildling

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5. Do you even draw, bro?

5.你会画画吗，兄弟？

Digital art vs. traditional art. It’s an age-old battle that people love to Photoshop-shame designers, and harass traditional artists for not being with the times. But can’t we all just get along? In 2019, you’ll see more digitization of hand-drawn illustrations, typography, and graphics. You’re also going to see hyper-realistic brush strokes, down to the bubbles in traditional watercolor to the imperfect streaks of pastels.

数字艺术与传统艺术之争。这是一场由来已久的斗争，人们喜欢用Photoshop来羞辱设计师，并因为传统艺术家不与时俱进而对他们进行鄙夷。但是我们就不能将两者结合一下吗?2019年，你会看到更多的手绘插图、印刷和图形被数字化。你也会看到一些超写实的笔触，从传统水彩的气泡到不完美的粉彩条纹。

来源: Multiple Owners; https://www.behance.net/gallery/71122499/Adamo-Hammocks

来源: Multiple Owners; https://www.behance.net/gallery/71122499/Adamo-Hammocks

来源 ：Daryl Feril; https://www.behance.net/gallery/7496153/Brands-In-Full-Bloom-II

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6. “Introduce a little anarchy. Upset the established order, and everything becomes chaos.”

6.“引入一点混乱。打乱既定的秩序，一切就会变得混乱。”

For the past three years, designs have been carefully constructed. Well developed. Thoughtful.

在过去的三年里，设计都是经过精心设计的。发展良好。考虑周到。

Now it’s time for you to meet chaos. F@$% best practices. This is a visceral, go-all-in, move-fast, break-it-all kind of trend. So is it just a rebel cry for more freedom artistically? Not exactly. If anything, this is the most psychological, purposeful of all the trends on this post. Much to the dismay of all the perfectionist designers out there, chaos cuts through the mundane. It’s stopping you in your tracks. It makes you stop as you’re walking up the same street you take to work every day. It makes you stop if you’re clicking through the usual number of emails in your inbox. Clean only belongs to some brands, but chaos is for everyone, if you dare. Remember, there are no rules here.

现在是你面对混乱的时候了。这是一种发自内心的、全力以赴的、行动迅速的、突破一切的趋势。那么，这仅仅是一种艺术上要求更多自由的反叛呼声吗?不完全是。如果有什么区别的话，这是这篇文章中所有趋势中最具心理学意义和目的性的。让所有追求完美的设计师沮丧的是，混乱打破了平凡。它会让你停下脚步。当你每天走在上班的那条路上时，它会让你停下来。如果你点击收件箱里平常的邮件数量，它会让你停下来。清洁只属于某些品牌，但混乱是为每个人，如果你敢。记住，这里没有规则。

来源: Multiple Owners; https://www.behance.net/gallery/69586409/DUO

来源: Dalia Bahig; https://www.behance.net/gallery/59765117/ordochao

来源: Multiple Owners; https://www.behance.net/gallery/68838091/Aftershow

来源: Multiple Owners; https://www.behance.net/gallery/68838091/Aftershow

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7. “Oh no, my ad! It’s ruined.”

7.“哦，不，我的广告!它毁了。”

So many flawless designs. Just like Marcia’s nose, they are pretty and perfect — and completely predictable. Stemming off from the chaos theory that audiences will stop to stare, the “ruined” trend is for brands that want to bring something new to the proverbial table (but not destroy the table, kthx).

这么多完美的设计。就像玛西亚的鼻子一样，它们既漂亮又完美——而且完全可以预测。这种“残缺”的趋势源于混沌理论(chaos theory)，即观众会停下来盯着看。对于那些想要给众所周知的桌子带来新东西(但又不想毁掉桌子，kthx)的品牌来说，这种理论是一种“残缺”的趋势。

But why would you want to ruin a perfectly great design? Our prehistoric brains fill in the gaps of what we see with things that we are familiar with and expect. And although this helped us to not get eaten by lions, tigers, and bears, our brains still operate on those principles. The ruined trend is simply throwing our brains a little bit of confusion. A brushstroke over the eyes of a model on a magazine cover. A colorful splatter in the corner of an otherwise perfectly minimalistic ad. An unexpected cutout in a font. A girl letting go of a heart-shaped balloon, half-shredded. Wink, wink.

但是你为什么要破坏一个完美的设计呢?远古时期，我们的大脑会使用我们熟悉和期待的事物来填补我们所看到的空白。虽然这有助于我们不被狮子、老虎和熊吃掉，但我们的大脑仍然在这些原则的指导下运转。这种被破坏的趋势只是会让我们的大脑有点混乱。杂志封面上模特眼睛上的一笔。一个五彩缤纷的飞溅在角落里的一个完美的极简主义广告。字体中一个意想不到的空白处。一个女孩放开了一个心形的气球，气球被撕成了碎片。

来源: Multiple Owners; https://www.behance.net/gallery/69586409/DUO

来源: Carlos Bravo; https://www.behance.net/gallery/63692305/Summit-Global-Latin-Leaders

来源: Brand Brothers; https://www.behance.net/gallery/68566805/La-Montgolfiere-social-sports-club-Brand-Identity

来源: Tubik; https://dribbble.com/shots/5473134-Design-Event-Landing-Page