2019年第七届SDC上汽设计国际挑战赛

看青春永恒，任时光荏苒，执信念之笔，将梦想点燃！

2019年，转眼已经迈入第七个年头的上汽设计国际挑战赛SAIC DESIGN CHALLENGE即将开始全新的传奇旅程！

乙亥猪年正月初七，第七届上汽设计国际挑战赛主题与任务书正式发布！

我们邀请你一起在脑洞大开中探索未来！

共同”智·境“2030！

 

2019年第七届SDC上汽设计国际挑战赛作品征集函

2019 the 7th SAIC DESIGN ChallengeLetter of Work Collection

 

 

·挑战赛背景 Background·

 

上汽集团是长期处于国内领先地位的中国第一大汽车集团，在世界500强企业排名高居第36位。多年来上汽集团始终专注核心竞争能力建设，致力于打造培养怀揣中国汽车梦的未来汽车设计人才。在汽车设计创新领域，上汽乘用车公司不断有颠覆行业格局的全新产品发布，互联网智能汽车荣威Marvel  X、荣威RX5、荣威i6、荣威i5、荣威RX3、荣威RX8、名爵HS、名爵ZS、名爵6等热销产品，2018年销量突破70万台，并斩获了众多世界顶级设计大奖如德国iF设计大奖、日本G-mark设计大奖等，在设计领域捷报频传，高品质设计的中国汽车形象深入人心。为面向未来的长期发展，上汽集团乘用车公司建立起面向全球的设计赛事平台，旨在为未来中国培育具有国际化视野的汽车设计师，助力年轻学生实现设计梦想！

SAIC group is the largest auto group in China whose rank has raised to 36th in the world's top 500 companies according the Fortunes this year. We are focusing on building the core competition and training the future designers who carry a car design dream. In car design innovation field, SAIC Motor has released several internet cars models, such as Roewe Marvel X, RX5, Roewe i6, i5, RX3, RX8 and MG HS, ZS, MG6 etc. SAIC Motor Passenger Vehicle (SMPV) has sale over 700,000 cars in 2018. These designs have received many awards like the iF design award of Germany, G-Mark award of Japan etc. SAIC has built the design competition platform facing towards the world and made contribution to cultivate the Chinese designers with international vision and help to achieve their design dreams.

自2013年以来，上汽集团乘用车公司已成功举办了六届面向全球设计学子的汽车设计大赛，并于2015年全面升级为“SDC上汽设计国际挑战赛”，在业内取得了广泛支持、成为中国标杆乃至全球领先的企业级设计赛事。2019年，上汽集团将继续举办第七届上汽设计国际挑战赛，赛事将继续在全球设置中国赛区与欧洲赛区两大分赛区，上汽设计国际挑战赛鼓励有创造力、志愿投身汽车设计界的全球设计院校年轻学子踊跃参赛，共同创造属于自己的汽车梦!

The SDC (SAIC DESIGN CHALLENGE) has been hosted for over 6 years since 2013. In 2019, SAIC shall hold the 7th SDC，which will include China region and Europe region this year. SDC  encourages young design students globally and enthusiastically participating the event, together to create your own car design dream!

2020转眼已即将到来，而在5G等尖端技术更为普及的智能网联化的汽车未来，设计应当如何打破边境，改变人们十年后的出行生活？2019年第七届上设计国际挑战赛主题定义为“智·境2030”。赛事针对上汽集团旗下ROEWE荣威与MG名爵双品牌发布设计挑战任务书，参赛者可自由选择一项任务书进行设计创作，致敬2030。无论你是设计界的精英学子，抑或是敢于向全球的精英们发起挑战的同学，这里就是你展现自己实力的最佳舞台！

The theme of 2019's 7th SDC is defined as 'INTELLIGENCE · BOUNDARY 2030'. We have two directions for both Roewe and MG missions.  All candidates may choose one of the design missions to work on. No matter you are a top student designer or are just a enthusiastic challenger, please join the SAIC DESIGN Challenge. It is the best stage to show your talent!

 

·设计任务书 Design Briefs·

 

荣威任务书

Mission ROEWE

二零三零    智·享出行

SMART·MOBILITY  2030

 

随着5G的普及，数据的传输速率以及规模将发生质的飞跃，物联网的发展必将催生出制造业崭新的时代，而汽车作为现代制造业的明珠也将在未来成为智能移动终端的重要组成部分。为抓住时代转变的机遇，上汽集团率先推出了汽车分时租赁平台以及出行服务平台，实现了从传统汽车制造商向出行服务提供商的转变。

请设想在未来的2030年，

城市形态、家庭结构、人们的生活会发生哪些变化，

催生出怎样的新出行方式？

未来车辆的智能化发展将为用户带来怎样的贴身出行服务？

未来的智能座舱将会呈现一种怎样的形态？

未来的智能交通工具将在智慧城市中扮演怎样的角色？

请思考以上问题，

为2030年的ROEWE荣威品牌

设计一款智慧出行交通工具。

With the popularity of 5G, the rate and scale of data transmission will undergo a qualitative leap in technology, thus the development of the Internet of Things (IoT) will certainly give birth to a new era of manufacturing, and the car as the pearl of modern manufacturing will become an smart mobile terminal in the future, as an important part of smart ecosystem. In order to seize the opportunity of the transformation of the times, SAIC took the lead in industrial restructuring, and have launched the time share rental platform and mobility travel service platform, officially transferring into a travel service provider.

Imagine how the urban form, family structure, and people's lifestyles shall change in 2030?

What kind of shared travel mode will be there in the future? 

What kind of travel service will be brought to the intelligent development of the vehicle in the future?

What is the role of smart mobility vehicle in the future intelligent city?

Please think about the above questions, 

Design a smart mobility vehicle 

for ROEWE brand in 2030.

 

 

名爵任务书

Mission MG

二零三零   设计越境

DESIGN FOR GLOBAL  2030

 

MG名爵作为一个拥有近百年历史的欧洲汽车品牌，曾出现过MGA、MGB等享誉全球的经典车型,拥有全球最大的车主俱乐部。近年来，上汽MG名爵在全球市场销量节节攀升，为上汽集团全球化战略布局打下坚实基础，也复兴了MG名爵作为全球热销品牌的荣耀。

请设想在未来的2030年，

在全球范围内具有怎样广泛共性的潜在消费需求？

能在全球范围广泛热销的车型需要具备什么样的设计特质？

它会是轿车、跑车、SUV还是一个颠覆传统的全新物种？

它会有什么样的使用场景及空间布局？

基于5G技术及智能驾驶的不断进化，

它又将为全球车主带来怎样的全新出行体验？

请思考以上问题，

为2030年的MG名爵品牌

设计一款面向全球市场的交通工具。

As a British brand with a history of nearly 100 years, MG has created the world-famous classic models such as MGA and MGB, and has the world's largest car owner club. In recent years, SAIC MG's sales in overseas markets have been rising steadily, laying a solid foundation for SAIC's global strategy. 
Imagine what kind of design characteristics are needed for a model that can be sold globally in the 2030?

Will it be a car, a racing car, an SUV or a new vehicle specie?

What kind of usage scene and spatial layout will it have? 

Based on the continuous evolution of 5G technology and intelligent driving, what kind of new travel experience will it bring to the owners?

Please think about the above issues,

Design a global vehicle

for MG brand in 2030.

 

 

· 奖项设置 Competition Prize ·

 

本届赛事奖项分为初赛奖项和决赛奖项。初赛奖项是从全部合格的提交作品中产生的入围奖作品，共计30名；决赛奖项是从这批入围选手作品中产生12名获得者，以及其他在单一维度获得高分评价的单项奖。具体奖项内容如下：

There’s preliminary contest prize and final prize. The preliminary contest prize is selected from all handed work, which includes 30 prizes. The final prize is selected from preliminary contest prize. There are 12 candidates who obtain the first prize, second prize and third prize. Besides, there are some single dimensional prizes. The details are listed below.

 

 

1、入围奖项 Preliminary Contest Prize

奖项名称：入围奖 30名

Name of the prize: 30 Preliminary contest prize

奖励方式：获邀参加上汽荣行校园暑期实习，挑战赛终评仪式和校企高峰论坛；获奖证书和纪念品。

Prize Detail: Be invited to final award ceremony and design salon held in Shanghai.

 

 

2、决赛奖项Final Prizes

奖项名称：一等奖1名  

Name of the Prize: 1 First Prize

奖励方式：一等奖学金；获得由上汽赞助的欧洲设计文化交流之旅的机会，获邀参加于上海举办的上汽荣行校园暑期实习、大赛终评仪式、校企高峰论坛与设计师之夜；获奖证书及奖杯。

Prize Detail: First–class scholarship; be invited to European design center for UK design cultural communication; be invited to summer exercitation and final award ceremony and design salon held in Shanghai; prize certificate and souvenirs.

 

奖项名称：二等奖2名  

Name of the Prize: 2 Second Prizes

奖励方式：二等奖学金；获得由上汽赞助的欧洲设计文化交流之旅的机会，获邀参加于上海举办的上汽荣行校园暑期实习、挑战赛终评仪式、校企高峰论坛与设计师之夜；获奖证书及奖杯。

Prize Detail: Second–class scholarship; be invited to European design center for 1 week’s UK design cultural communication; be invited to summer exercitation and final award ceremony and design salon held in Shanghai; prize certificate and souvenirs.

 

奖项名称：三等奖3名  

Name of the Prize: 3 Third Prizes

奖励方式：三等奖学金；获邀参加于上海举办的上汽荣行校园暑期实习、挑战赛终评仪式、校企高峰论坛于设计师之夜；获奖证书及奖杯。

Prize detail: Third–class scholarship; be invited to summer exercitation and final award ceremony and design salon held in Shanghai; prize certificate and souvenirs.

 

奖项名称：优秀奖6名  

Name of the Prize: 6 Excellent Prizes

奖励方式：优秀奖学金；获邀参加于上海举办的上汽荣行校园暑期实习、挑战赛终评仪式、校企高峰论坛与设计师之夜；获奖证书及奖杯。

Prize Detail: scholarship; be invited to summer exercitation and final award ceremony and design salon held in Shanghai; prize certificate and souvenirs.

 

奖项名称：单项奖    

Name of the Prize: Individual Award

奖金奖项及数量将视选手作品发挥特长而度身定制。

Number of awards and bonus depend on candidate’s strong point specifically.

 

所有入围决赛选手都将有机会赢得SAIC DESIGN全球设计团队的优先聘用权。

All candidates in final are prior to get an offer from SAIC DESIGN Global team.

 

注:上汽将按国家相关法律与法规要求为获奖者代缴税金。入围选手赴上海实习其间，提供相应住宿、交通和实习津贴。其中欧洲文化交流之旅实施细则受到国家签证政策实施办法及其他人力不可抗拒之因素影响，将以组委会最终告知为准。

Note: SAIC Motor will pay tax for all prize winners according to the law. SAIC Motor will provide accommodation, transportation and intern bursary for all candidates who get to the final round.

 

欧洲赛区的奖项设置请查看于分赛区发布的实施细则。

Information about award setups of Europe region, please check the official paperwork later.

 

 

· 赛事日程 Agenda·

 

2019年2月   

赛事主题与任务书网络正式发布；

Feb 2019 

New challenge missions releasing on internet;

 

2019年4月  

赛事正式启动，

接受参赛选手网络注册和报名；

Apr 2019

Opening ceremony of competition. 

Candidates register online;

 

2019年6月    

初赛作品征集提交截止；

Jun 2019  

Deadline for work submission;

 

2019年6月   

 发布入围选手名单及作品；

Jun 2019  

Announce name list of candidates 

Who survived first round;

 

2019年 7 月-8月    

入围选手实习开始，

将入围作品深化设计并选择优秀作品完成1：5模型制作；

Jul-Aug 2019

Start of intern for candidates.

Finish 1:5 scale model for selected works;

 

2019年10月     

最终评选：

终评委员会现场评审并当场公布最终获奖名单；

举行颁奖仪式与校企高峰论坛；

Oct. 2019 

Final assessment: 

Judge committee announces final result of prize winners. 

Hold an award ceremony and 

SAIC DESIGN & DESIGN ACADEMY summit forum

 

·参赛资格 Qualification·

 

本次大赛面向全球的高等院校、相关设计类专业的在校学生开放，凡具备高等院校相关专业学籍的学生均可参加。

This competition is open to all colleges and universities students around the world, whose major is design related.

 

本次大赛将对参赛者的参赛资格进行审核。如发现参赛者在参赛资格方面存在任何弄虚作假行为，一经查实，组委会将单方面取消其参赛资格。

The qualification of candidates will be assessed. If there’s any confirmed dishonest, the candidate will lose the chance to take part in.

 

本次大赛仅接受个人形式报名参赛,不允许任何形式的组团参赛。

The competition only accepts individual application, team application is not allowed.

 

 

·作品评选标准 Assessment Standards·

 

大赛评委会将基于以下几方面属性考量设计方案的品质，并以此为标准评选出入围名单和最终获奖名单：

The judge committee will take consideration of the following points to assess the quality of work and select prize winners:

切题性：作品的设计理念需要与大赛命题相符，体现了设计师把握和理解力；

Relevance: The relevance of designer’s work and concept to the topic shows designer’s understanding and control of work；

 

创新性：设计方案别具匠心的前瞻性设计理念，如何在想象力的天马行空与未来的可实现性之间找到一个平衡点，体现设计者真正实力；

Innovation: Design concepts of proposals are innovative and forward-looking. How to balance imagination and feasibility shows the real ability of designers;

 

美观性: 设计作品在形体美感上的表达，体现设计师最基本的美学创造和形塑能力，这是设计师的基本素质；

Aesthetic: The aesthetic presentation on design work shows a designer’s ability of beauty creation and shape control. This is a necessity for designers.

 

完整性: 一款完整的汽车设计作品不只是外型而已，参赛作品的完整度也将是重要标准。

Completion: A complete car design work does not only include exterior. We will also take the completion of work into account.

 

·参赛作品要求Requirement for work·

 

必须为从未发表过的、专为本次赛事所创作之作品，并不得申报其它赛事；

The work needs to be unpublished and designed specifically for this competition. It cannot be submitted to other competitions.

 

必须为参赛选手原创之作品，不得有抄袭和模仿成份；

It has to be original work. Plagiarism and imitation is not allowed;

 

每位参赛者不限制其提交作品的数量；

The number of work each candidate submits is not limited;

 

作品展示文件中不得出现任何透露设计师本人信息和所属院校信息的内容；

The work submitted cannot reveal any personal or university information;

 

违反以上相关要求者，经组委会察实，将自动取消其参赛资格。获奖作品在公示其间，经举报查实，将剥夺其所获之奖项。

If anyone violates above rules, the right to participate the competition will be automatically removed. If any awarded work is confirmed to violate the rules, the prize will be taken away.

 

·提交方式Submission Method·

 

请参赛选手注册登陆大赛官方网站并填写个人信息与参赛承诺书，然后提交下列内容：

Candidates need to register online and fill in personal information and promise document. Then the following documents need to be handed in:

方案展示板面两张：

2 proposal show sheets：

A3幅面大小[420×297mm]、JPEG格式且分辨率不低于300DPI，排版形式横向排版；

A3 Size (420*297mm), JPEG format and resolution ratio greater than 300 DPI. Layout form is not limited.

内容中必须包含：方案前后45度3D渲染效果图各一张，正视图及侧视图的车身布局(Package)一张；

Contents need to include: front and rear 45 degree, 3D play-up effect results, front view and side view of package.

展示板还可以展示（不做强制要求）设计意象图、车身布局、概念草图、人机工程、细节设计、文字说明等内容；

It can also include (not a must) design concept picture, car package, ergonomics, detailed design and word explanation.

设计作品的3D数字模型文件：可接受的软件格式包括但不限于：Alias、Pro_E、UG、Catia、 Maya、 3D Max、 Rhino；

Design work and 3D digital model file: Accepted file format includes but not limited to：Alias、Pro_E、UG 、Catia、 Maya、 3D Max、 Rhino；

作者有效身份证件的电子文件以及作者近照各一份（JPG格式、分辨率不低于300dpi）；

Electronic version of an effective ID card and 1 recent photo (JPG format, resolution ratio greater than 300dpi)”

以上所有文件打包为RAR格式上传，并以 “学校名称-选手姓名-作品名称”的格式命名(如: xx大学-张三-MG TF2025 Concept.rar),文件单个附件尺寸请控制在10 MB以内，可发送多个附件。

All the above files needs to be uploaded in RAR format and be named as 'name of university-name / candidate-name / design work'.

大赛作品请投递上汽设计官方邮箱：saicdesign@saicmotor.com

Official email address: saicdesign@saicmotor.com

 

 

·注意事项 Notice·

 

主办机构获得保留收藏、展出、出版和深化应用设计方案的权利。知识产权及使用权归上汽所有。

Sponsor keeps the right to reserve, present and publish all design proposals. 

参赛者独立承担参与本次赛事的全部责任。

Candidates take all the responsibility of this competition.

主办机构保留接受或拒绝任何参赛申请的权利，如有需要，主办机构有权对赛事规则与评审标准进行修正。

Sponsor keeps the right to accept or decline any application. Sponsor can modify rules or review standards if necessary.

如未能选出合适的得奖者，主办机构保留不颁发相应奖项的权利。

If there’s no reasonable prize winner, sponsor keeps the right not to award any prizes.

参赛者同意主办机构不须为任何形式的索偿、索赔负责。

Candidates accept that sponsor don’t take responsibility of any claim for compensation.

若对奖项结果存在争议，将以大赛组委会终审结果为准。

If there’s any debate about award result, stick to the competition review committee result.

主办机构保留对本次赛事所有规则和内容的最终解释权。

Sponsor keeps all the explanation right for the rules and contents of this competition.

 

 

·赛事组委会及联系方式 SDC Committee Contact·

 

本届赛事由上汽集团乘用车公司举办。

This competition is held by SAIC Motor Passenger Vehicle Co. 

联系地址：

上汽集团乘用车公司设计部   

上海市嘉定区安亭镇安研路201号  邮编201804

Address：Design department, SAIC Motor. 

No.201, Anyan Road, Jiading District, Shanghai      

Zip Code: 201804

联系人：张先生 021-60596378      

邮箱：zhangheng@saicmotor.com

Contact: Mr. Zhang 021-60596378       

Email:zhangheng@saicmotor.com

官方网站：

http://campus.51job.com/saicdesign/

SDC Official website:

http://campus.51job.com/saicdesign/

上汽设计官方邮箱：

saicdesign@saicmotor.com

Official email address for SDC: 

saicdesign@saicmotor.com

 

 

上汽设计国际挑战赛组委会

Committee of SAIC DESIGN Challenge

2019年2月

February 2019

 

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