CMF DESIGN:THE FUNDAMENTAL PRINCIPLES OF CMF DESIGN

《CMF DESIGN:THE FUNDAMENTAL PRINCIPLES OF CMF DESIGN》

FRAME 2016/3

豆瓣评分：暂无

推荐语：关于CMF设计比较全面的英文书籍。

内容简介：

In this first book about the rather young discipline, the author consolidated its key principles, so that they can be consulted, referenced and utilised by both design students and professionals.

这本书是关于这个年轻的学科，作者巩固了它的主要原则，以便设计专业学生和专业从业人员可以参考和学习利用。

Only when the perfect balance between visual beauty and functional performance is achieved, can a product provide a consistent and successful user experience. The discipline of CMF design focuses on designing and specifying colours, materials and finishes to support both functional and emotional attributes of products. The work of the CMF designer combines aesthetics and practical knowledge of materials and technologies with intangible human perceptions of value.

当视觉美感与功能性能达到完美的平衡时，产品能否提供一致的、成功的用户体验。CMF设计的学科重点在于设计和指定颜色、材料和表面处理，以支持产品的功能和情感属性。CMF设计师的作品将材料和技术的美学和实践知识与无形的人类价值感知相结合。

This area of design expertise is increasingly in demand. Consumer product manufacturers have an enhanced awareness of its great potential for diversifying product portfolios at relatively low costs, while still maintaining a similar or the same product shape, functionality or tooling. It can work as a key avenue to create a sense of novelty and higher value propositions. From a marketing perspective, CMF design is a valuable tool when it comes to positioning products, collections and categories according to market tiers and consumer segmentations.

这一领域的设计专家越来越受欢迎。消费产品制造商已经增强了对其以相对较低的成本实现产品组合多样化的巨大潜力的认识，同时仍然保持类似或相同的产品形状、功能或工具。它可以作为创造新奇感和更高价值主张的关键途径。从营销的角度来看，当根据市场层次和消费者细分来定位产品、系列和类别时CMF设计是一个很有价值的工具。

Introducing the CMF process and detailing the areas of colour, material and finish design, this book serves as a valuable source of information about this emerging professional discipline and its fundamental principles.

本书介绍了CMF的制作过程，并详细介绍了色彩、材料和表面处理的各个方面，是这门新兴专业学科及其基本原理的宝贵信息来源。

作者简介： 

Liliana Becerra is an independent design strategist, professor, writer and curator based in Los Angeles, CA, United States. Through her studio, Becerra and her team of global experts advise Fortune 500 companies and brands on the recognition of global insights, trends and their articulation into strategic design opportunities. She is also faculty member of the Product Design Department at the Art Center College of Design in California, where she teaches design research, design insights and colour, material and finish design.

Liliana Becerra是美国加州洛杉矶的独立设计策略师、教授、作家和策展人。尽管如此，Becerra和她的全球专家团队为《财富》500强企业和品牌提供了关于全球洞察力、趋势以及战略设计机会的建议。同时她也是加州艺术中心设计学院产品设计系的教员，在那里她教授设计研究、设计见解和色彩、材料和成品设计。

目录：