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福田区中心商圈
LOGO及宣传语全球征集
Worldwide Solicitation For
Futian District Central Business Circle Logo&Slogan
大湾区蓝图已就，深圳作为四大中心城市之一，全面促进粤港澳大湾区经济、科技、文化的合作与发展。位于大湾区中轴线上的福田，一直都是改革创新的先锋，是深圳市的中心城区、市委市政府所在地，坐拥中心商务区。头顶中国三大金融集聚地之一、全球总部经济聚集区、全球智能终端创新中心、国际文化创意中心等诸多“光环”，是深圳的行政、金融、文化、商贸和国际交往中心。
人们常用“湖山拥福，田地生辉”来形容福田是块得天独厚的的风水宝地。在时间的聚变里，福田从一片农田和滩涂，变成深圳城市最美天际线，并朝着世界级“城市会客厅”的方向发展。当下的变化比以往任何时候都更为迅速，技术突破、知识迭代、秩序重组近在眼前，新的思想、模式、格局都在生长……信息技术与颜值革命的新浪潮，催化着全球性的多元升级。
为实现福田中心商圈公共设施、智慧管理、消费环境、服务产品、品牌价值大整合大提升，打造蜚声海内外的福⽥新名⽚，充分展示福⽥区崭新的国际化形象，为深圳乃至全球的城市商圈体系发展注入新的活力和指明新的方向，特开展《福⽥区中⼼商圈LOGO及宣传语全球征集》活动，全面推动福田区中心商圈品牌升级，引领成为新时代的城市形象代名词。
Shenzhen is one of the four central cities on the blueprint of the Guangdong, Hong Kong and Macao Greater Bay Area (GBA). It plays a major role in promoting the cooperation and development of economy, science, technology and culture in GBA. Futian, located at the center of GBA, has been serving as a pioneer in reform and innovation. It is home to Shenzhen municipal government and its central business district. Futian is the geographical, administrative, financial, cultural, commercial, and international exchange center of Shenzhen. It has won many titles including “one of China's three financial centers”, “global headquarters economic cluster”, “global intelligent terminal innovation center”, and “international cultural and creative center”.
A quote of "blessed lakes and mountains with fertile farmlands" is often used to describe Futian as a geomantic and treasured land with great natural advantages. With the time passing by, Futian has developed from an area of farmland and tidal flats to the most beautiful skyline of Shenzhen, and is developing into a world-class “urban reception hall”. There are changes coming rapidly more than ever before, such as technological breakthroughs, knowledge iterations and order restructuring. New ideas, models and patterns are springing up rapidly... The new wave of information technology and the value-for-face revolution is catalyzing the multiple upgrades of globalization.
In order to achieve the great integration and improvement of public facilities, smart management, consumption environment, service products, and brand values of Futian, we propose to build a well-known brand for the district both at home and abroad to fully display the brand-new international image of Futian, inject new vitality, and charter a new course for the development of urban business circle system in Shenzhen and even to the whole world. This “Worldwide Solicitation For Futian District Central Business Circle Logo&Slogan” is thus launched to fully promote the brand upgrade of Futian Commercial District and lead it to become the sign for the city image in the new era.
面对人与人、人与物、时间与空间、空间与空间，创意的呈现也在不断革新、定义，商圈不仅是所有资源的交换与交集，更是代表当下城市意识形态和对未来商业发展的实践与探索。如何用时间的视角，看待一座城市的聚变？如何用未来的洞见，预知区域中心的引力？
期待超越边界、语言和文化，从价值概念构建及输出，为每个层次和触点上的所有的受众创造独特的视觉和语言识别，一同探索城市中心商圈发展创新的无限可能！
The presentation of creativity is constantly innovated and defined when facing with different relationships between individuals, people and objects, time andspace, space and space. The business circle is not only a space for gathering and exchanging all resources, but also a practice and exploration of the current urban ideology and the development of future business. How will the city change from the perspective of time? How will we predict the gravity of the regional center with a far-sighted vision?
We are expecting a unique visual and linguistic recognition for Futian that transcends boundaries, languages and value concepts and reaches the audience at all levels. Let us explore the infinite possibilities of development and innovation of the central business district!
奖项设置 Awards
大 奖: 1名 × 奖金, ¥60000元
优异奖: 5名 × 奖金, ¥6000元
网络人气奖: 1名 × 奖金, ¥3000元
Grand Prix Award: 1 award x reward, ¥60,000
Excellent Award:5 awardsxreward, ¥ 6,000
Network Popularity Award: 1awardsxreward,¥3,000
Grand Prix Award: 1 award x reward, ¥20,000
Excellent Award:5 awardsxreward, ¥ 2,000
Network Popularity Award: 1awardxreward, ¥1,000
*Note: The above money prizes are all pre-tax
截止时间Deadline
2019年11月05日
Nov 05, 2019
*注：1、以上所有奖金均为税前金额，以人民币计算；若无合适方案奖项可空缺；2、参赛团队所获奖金归团队成员共有，团队自行协商分配，主办方与承办方对此不承担任何责任。
*Note:1. The above money prizes are all pre-taxin Chinese Yuan; if there is no eligible proposal, the award may remain vacant; 2. The prize for a team shall be shared by all team members and distributed through friendly negotiation. The organizerand co-organizer bear no liabilities in this regard.
项目全称 Full name of the project
福田区中心商圈LOGO及宣传语全球征集
Worldwide Solicitation For Futian District Central Business Circle Logo&Slogan
征集对象 Open for
面向全球设计师、设计团队和社会公众
Designers and design teams all over the world
主办单位 Organizer
深圳市福田区委宣传部
Publicity Department of the CPC Futian District Committee of Shenzhen
承办单位 Co-organizer
深圳市平面设计协会
Shenzhen Graphic Design Association
支持机构 Supported by
Visual Communication Design Department of THU
School of Visual Arts Design, GAFA
School of Design Art, SCFAI
Faculty of Humanities and Arts, MUST
College of Design Shenzhen University
School of Design Art, Shenzhen Polytechnic
Shenzhen Institute & Information Technology
支持媒体 Media Support
作品提交方式及要求 Submission methods and requirements
1、LOGO设计作品和宣传语应找准中心商圈的城市定位，把脉城市精神，充分结合福田区中心商圈的特点、产业、⽂化、功能等等，主题鲜明、突出时代气质，以全新的标志形象设计方案或宣传语的⽂字形式参加征集。（*宣传语出现重复情况，以最先收到作品为准。）
2、所有提交的标志设计作品需包含完整中英文名称“福田区中心商圈 Futian District Central Business Circle”与LOGO的基本组合方式，并做到图文并茂，有完成度较高的形象表现力和艺术感染力。
3、所有作品需提交PDF格式电子文件，或精度为300dpi的JPG格式图片文件，白底，提交作品尺寸为 210mm×210mm；作品图⽚上任何地⽅不能出现姓名或机构名称。连同按要求填写的《报名表》《参赛承诺书》下载链接：链接:https://pan.baidu.com/s/11uj9bBFRGTeWaU-k-DOAAA 密码:mdme，以电子邮件方式一并发至组委会官方邮箱：ftcbc_ls@163.com。
4、所有作品提交时需在同一封电子邮件中，以文本形式并按以下顺序，列明：应征者姓名、所属机构、所在地区、联系方式(电话、手机号码、电子邮箱)，创意说明。（*可设置邮箱自动回复，确保规范）
5、所有提交作品必须为提交者的原创作品，并对其应征作品的版权与著作权承担完整法律责任。不得侵犯他⼈知识产权，由此引发的纠纷，其法律和民事责任均由应征者承担。评审委员会对涉嫌抄袭的作品有权不予采纳，⼀经发现，将取消资格；如已发放奖⾦将原额追回。
1. LOGO and slogan designs should reflect the positioning of Futian CBD, be in line with the spirit of the city, and fully consider the characteristics, industries, culture, functions and other features of Futian CBD. The theme shall be distinctive and highlight the features of the time. Designers are required to participate in the campaign with new logo design proposals or slogans in written text. (* In case of any resemblances,the slogan which comes earlier shall prevail.)
2. All submitted logo designs must include the complete combination of LOGO with the Chinese and English names “福田区中心商圈 Futian District Central Business Circle”, be well illustrated and have a high level of image expression and artistic appeal.
3. All designs must be submitted in the formof PDF format files, or JPG format files at 300dpi, with white background in the size of 210mm×210mm;names or organization names are not allowed to appear on the designs. The Application Form and Letter of Commitment (Link:https://pan.baidu.com/s/11uj9bBFRGTeWaU-k-DOAAA,Password: mdme), shall be submitted together with the designs to the official email of the organizing committee at ftcbc_ls@163.com.
4. All designs must be submitted in the same e-mail, specifying the detailed information in the form of text and in the following order: applicant's name, organization, region, contact information(telephone, mobile phone, e-mail), creative instructions. (* Set up automatic replies to ensure the specification)
5. All submitted designs must be the original works done by the applicant, who shall bear full legal responsibilities for the title and copyright of his or her works. For disputesarising from any infringement upon the intellectual property rights of others,the applicant shall bear full legal and civil responsibilities. The jury panel has the right to reject the works suspected of plagiarism. Once discovered, such applicant will be disqualified and the money prize, if already paid, must be refunded.
评审时间 Time for review
2019年11月09日
Nov 09, 2019
网络评选 Network review
2019年11月11日-2019年11月16日
Nov 11, 2019-Nov 16, 2019
结果公布 Result announcement
2019年11月18日
Nov 18, 2019
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有意参加征集活动者
请详细阅读参赛要求
直接将作品提交至组委会邮箱即可
The ones who design to participate in the activity
Please read the detailed requirements carefully
And directly submit your work to the Email of the Organizing Committee
邮箱地址 Email
ftcbc_ls@163.com?
咨询电话 Tel
+86-0755-88606391（肖女士 Ms.Xiao）☎️
更多关于福田区中心商圈项目资料，请见
福田区政府在线：www.szft.gov.cn ?
For more information about Futian Commercial District,
please visit the Futian District Government Online：www.szft.gov.cn ?
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本征集启事解释权归征集组委会
Organizing Committee holds the right of
interpretation to this open call
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