“创意圌山”苏州树山文创设计大赛TOP 36优选作品

发布时间:2020年3月11日 分类:工业产品作品视觉传达作品 浏览量:1275

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去年12月,AIM在苏州树山村发起了一场关注区域IP和传统民俗振兴的文创设计竞赛,面向同样有着“不服就干”精神的设计师们征集智慧。期望通过文创设计让树山丰厚的在地文化重新焕发活力,尊重特有的民俗历史,塑造符合当代审美的树山IP形象。
2个多月的时间,我们收到了来自不同行业的百余份作品,有首次接触区域文创设计的大学生、卡通IP设计师、珠宝工作室、紫砂非遗匠人、玻璃艺术家、农业科技公司……
如何用自己的专长和智慧,去延展树山自然与人文资源的丰富度,为树山文创的丰富度和多样性提供更多可能?今天,我们得到了一些答案。
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经过对全部作品的初步评审后

我们选出了36份优选作品

包括24份IP形象设计作品

和12份在地风物产品设计作品

优选作品

IP形象设计组(24名)(排名不分先后,标号为投票序号。)*为保护参赛者版权,优选展示仅为设计方案的部分内容。

1《嘻哈猛将》
参赛者:双喜、妮蔻▼
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2《Treesure3》参赛者:鄭贏▼
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3
《树山三宝(杨小美,翠小丽,茶小云)》参赛者:郭维奇▼
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4《萌将传奇》参赛者:高珊、王旭东▼
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5《云泉茶僮、杨梅仙子、翠梨精灵》参赛者:陈灵波▼
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6《树山猛将》参赛者:陈明苑▼
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7《树山三宝文创产品创意方案》参赛者:高振权、乌恩、张龙、胡澄澄▼ https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wDRbaN3c2qFAVcZCXlEUTGZGKWibXdW7ic3cK4yVuneVtRxuDNP7ATNdw/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wE7Jp8icrUawYxxZibb2tsZO93AoQicY2hpUKJTInic6MyKCNTO6B9q5rkQ/640?wx_fmt=jpeg
8《树山“萌”将——孟小谷》参赛者:于淼、史昭唯▼
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9《树山萌将》IP形象设计及推广方案参赛者:章启晖、吴思、傅艳艳、朱宁坤、沈鑫▼
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10《Moja 萌将》参赛者:庞艳萍、黄艳荷▼
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11《树山小萌将》参赛者:修丢丢▼
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12《树山萌将》萌即正义 IP 形象设计参赛者:徐质锦、孙延旭、于淼▼
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13《孟小胖》苏州树山 IP 形象设计参赛者:胡馨月▼
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15树山萌将(茶将、梅将、梨将、泉将)参赛者:王炳盛、李浩然、万时维、储刘博凯▼
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16《元气萌将》参赛者:张传祥▼
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17《树山萌将》参赛者:陈奕勋▼
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18《树山3宝》参赛者:杜欣宇▼
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19
《树山三宝》参赛者:杨斌▼

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20《树山猛将》参赛者:王福强▼
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21《树三萌》参赛者:郭雷▼
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22《欢迎来到树山的世界》“树方仔”的树山生活参赛者:张勤良、孙琴琴▼ https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wwoWpCia2IIoJGNDjibVvflHicpnXH306vVRf9ibqJ3YsKT4ZhosP23BK7Q/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05w6JPcHhxlMJZZGwDXXDWibm5Ewlia7Voicia3d9RWD7Glibia62Q1cwkS2TtQ/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wCibqL6NdMqpErlqmAh5LFeG2TZdPafl7v4GvJNOSyWs6cRwlSxvXpPg/640?wx_fmt=jpeg

23《树山里》参赛者:柯婉怡▼

https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wBd6x28FWe8sVbWia6CiabXrgrC4z9vezjibQAiaH6jSgbXsFPITMXTq19Q/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wtkKNWTAY7p6Pb03clNlTafldgUo9E3uVpTrqCPJhXRBOSHYuFncyEg/640?wx_fmt=jpeg 24《树山三宝》参赛者:张翌宁▼

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在地风物产品设计类(12名)(排名不分先后,标号为投票序号)

25《猛将下山 三宝临门》参赛者:凯凯西、娜娜▼
https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wMa8TRVcm4pbCIoCib9AsdUiaXUtcAMIl8fFyH2a1n29iafwlwjbAtaZ5A/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wGPxdNdwiaFXIerr1Z1dDkbd78gLUaVB7neUPPJuFz4Y0ahsaFHR0fKg/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05w42GjMFBdQFiampvw4zhsTrInb3WS6QfSib3xgiaRq6fdVkzEIj3PbvjGA/640?wx_fmt=jpeg 26《树山曰系列产品》参赛者:杨靖欣、李霈颐▼
https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wUicicHyhOUR3ECPXS8fpQdhNl4PkSIwBx4ibu9dlo8gsWR7dVibhp2sfBg/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05waOcqZVibYhMSkqZGibKD8cD7fJbcDns01PAbPxMUaU0FnITqrMZEJsibA/640?wx_fmt=jpeg
27《梨花开了》参赛者:张力文▼

https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wsWyJ3TliaKlefYSYBp2iaP6KIRSibvYaUhRYeC11GLyr6icPo6MCYaFP0g/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wyX6SqibfHv6BISIJgkOZHibiaScUKw0rXK9yBEy4tV4PqYldwqAJTiaIUw/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wcwd5BrricSwbExwNDy35l9O8MJxHCOD3ND7Mdn6svNAB0r3YKxNibo5A/640?wx_fmt=jpeg 28《树山文创 IP 形象》产品包装创意提报参赛者:高振权、乌恩、张龙、胡澄澄▼

https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wgCQ5qcWBczxicRABviajorXFicbXSjYz0ia33v4mYpZfYsH7iaUOu7Oc9Dg/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wVe6E0rGh5rYNhmD1hEQzXFNYozCN3HLGhcqRRKNfiaEcZ9F2WzQQoxA/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wqSiaBb4dcavlmSe31PFiamPE2IKFBpgbGMaLhOJia3nbLBQhicK5XUib9aA/640?wx_fmt=jpeg
29《家庭の周末》拥抱树山的颜色和味道参赛者:王吟珊、刘典傲▼

https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wwaLnicSuiaCxCz8xInPb9j4X4L97zYsEUl6ZdZNhAqWh1jk8DErIBY6A/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wl8iaz1dN0rwf5dictz25YicC7Am2bibwTfqCUARA4Fehwmqg2pf5NRIdmw/640?wx_fmt=jpeg
30《树山三宝》产品包装设计参赛者:光和作用▼ https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05w81sfvsVksJjYlHqbeicMpHA7VtjHODMmRicMfQIicV2rvTBEMlMHY5lFw/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wsvibtXZAEWtFAoLMJnQLuAPWNzbveq0viaQgtA1NjuJn0kEYW04KOncw/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wIW5KQlWrGhKKwJ1go8JPIHpOcePM5ggBeE7jB0lZ3ctXiaY2KHDDQRQ/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05w8qUDmqZE3iaw2s2LagQcOAWgEa1WphiaKnnMdmlYE6b6zAfRTZjdnDOw/640?wx_fmt=jpeg

31

《田园纸袋、帆布包、树山LOGO设计》

参赛者:高丽芳(妙嘉)▼
https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wHeVp9B8OXnETia9SibkPkxnU6Ay6xHwmHLh61fZ4aUNdaO0pJ8cUNSrg/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05w1AazkAicVxzzk3ns5bSAch1TSDtUYTxBw0Jib3eafb4f51deWogX8qfg/640?wx_fmt=jpeg

32《“圌祺”茶集》参赛者:知晓联众▼

https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wiagTuEUicBJoK2CBDLIHX5ib0IpQkJKsn2qJl44icjHRLicJJzVZuUFg91A/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wAHESibbFicdwRk1MjzKEgkNAst7rxSLiaKKOOSVbicvibSkb5BEN5WdIATg/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wlzHTHibHdQkYRp0MQbf4pOZcO611bYOsPyDWvezuVycBLVa9qnYuX5g/640?wx_fmt=jpeg
33《树山“璃”花》系列文创产品参赛者:孙楠、王宇红、孟妍、段和轩、刘芷青▼
https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wBoqJPdbuASt4VXLerhjhMEMdMY1KgggT3JsGn5vyt1LCJuBSJe7z6Q/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05w7A7EpLQbXU0xeJyu4x1K3g3uk1WrchxYk7sBqsEgezK8lRyXB8dcGA/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wTrCatepQfw7H2jmUaS0eriaR2SLytzrOAagEHMA14kt4xib7icSCWOVGQ/640?wx_fmt=jpeg
34《圌山》树山三宝参赛者:邱树湘▼

https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05w3j9SaVibwrcGiaBI9iadNWWGkJ43rleHHy6Bz7gsgOmibic0Xdmmy3ePgiaA/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05w5VAXzb5ibbcJhwp8J8DZZGUEmicoMp45cAhkGT3DoqdK9Y5Gs46YJKgg/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wT0MpODeSx3R3v9qoPW7xnb3X66YIzlRIhlDsgmlsv08cxROX3ozaWQ/640?wx_fmt=jpeg

35《树山三宝》拟人形象设计参赛者:郝笑冉▼

https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05w8cCsUPrzDM1aOhZ6Q6Hj4FZ8jZNKibiacFGZwuntiam1hhe2MH17bDNEQ/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05ww8Mfe8TgBCdMu0delD89WBcpGubSiapOXUH4CdNrJxYQnnLn4xMiaJ3A/640?wx_fmt=jpeg
36《梅梨茶话》树山三宝精品礼盒参赛者:吴佳润▼

https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05w0JOWDFyJyNwwLNOblicgzmgKT61nY7kj83MUMlZRqtqZZHE5lPk5V0g/640?wx_fmt=jpeg https://mmbiz.qpic.cn/mmbiz_jpg/0wscJDLkggp7Nzs3Eq9jUcicjwwkQa05wu75FNAfOynfZKgnwKY2opfaMSbCTx367qWlXg9WdqkhIpHR6uv3HMw/640?wx_fmt=jpeg

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