2020“设计激活世遗”国际文创大赛

发布时间：2020年8月20日分类：工业产品大赛、视觉传达大赛浏览量：1443

作为著名的华侨之乡、世界名厨之乡，开平市积极打造以世遗碉楼、美食、地方特色产品等众多能具体落实发展的源头优势项目，为华侨华人的文化交流合作提供现代而多元的平台，并加速文旅产业升级。特别举办——

“设计激活世遗”国际文创大赛，邀请全球的设计师参与，依据广东省唯一的世界文化遗产——开平碉楼与村落、中国首个世界名厨之乡——开平独特的文旅和美食资源，用当代美学和互联网科技加以设计提升，活化利用。特别在智慧文旅开发、侨乡旅游手信、开平家宴美食三方面激活极富魅力的开平文旅和美食资源。

As a well-known hometown for overseas Chinese and home to world famous chefs, the city of Kaiping has actively built quality projects featuring practical implementation and development, such as world heritage Diaolou, cuisines, and local specialty products, to provide a modern and diverse platform for cultural exchanges and cooperations between overseas Chinese, thereby promoting the upgrading of the cultural and tourism industry. In this case, the International Cultural & Product Innovation Design Contest themed on 'Revitalizing the World Heritage with Design' is held and designers from all over the world are invited. Owning Diaolou and villages, the only world cultural heritage in Guangdong Province, the city of Kaiping, as China's first hometown for world famous chefs, is aimed to be revitalized and upgraded with innovative design and technology based on unique cultural tourism and local cuisine resources, particularly in the field of smart cultural tourism development, travel souvenirs, and local cuisines featuring family feast in Kaiping.

广东省江门开平市是世界名厨辈出之地，也是美食遍布之乡。这里坐落着世界级的文化遗产——碉楼与村落，也是有着“世界名厨之乡”美誉的中国侨都。

The city of Kaiping in Jiangmen, Guangdong Province, is home to numerous famous chefs in the world, as well as the collection of local cuisines. Kaiping owns the world-class cultural heritage——Diaolou and villages. It is also home to overseas Chinese with the reputation of 'home to world famous chefs'.

提及开平，很多人会想到这里是著名的碉楼之乡，还有广东四大名鹅之首的马冈鹅、金山火蒜、广合腐乳等。开平人的精神中既有打拼的“开拓性”，又有接纳五湖四海的“包容性”，饮食文化也是如此：一方面，数十万开平人在世界各地传递“侨乡的味道”；另一方面，国内八大菜系也齐聚开平。这种“开拓”和“包容”的特色，让开平美食“挑动了世界的味蕾”。

When it comes to the city of Kaiping, many people would consider it as the hometown of Diaolou as well as its famous cuisines such as Magang goose, Jinshan garlic, and Guanghe fermented bean curd. People in Kaiping are known for both their 'pioneering spirit' of hard work and their 'inclusiveness' of accepting differences from the world. It is the same in their food culture: On the one hand, hundreds of thousands of people in Kaiping are spreading 'the taste of home to overseas Chinese' all over the world; On the other hand, the eight major domestic cuisines are also popular among people in Kaiping. Their 'pioneering spirit' and 'inclusiveness' have managed to 'stir the taste buds of people from all over the world'.

这样一个充满烟火气的名厨之乡，

是否给了你特别的灵感？

你又希望为它融入怎样的创意设计元素呢？

Does the city of Kaiping——home to numerous famous chefs, spark your unique inspiration?

What kind of creative elements would you like to add in your design?

大赛主题

“设计激活世遗”

1. 赋能文旅产业

2. 服务魅力侨乡

3. 点亮创意生活

4. 洞见智慧未来

Theme

'Revitalizing the World Heritage with Design'

Revitalizing Cultural Tourism

Serving the Home to Overseas Chinese

Igniting the Creative Lifestyle

Discovering the Future of Wisdom

01征集要求 · Requirements

从设计细节入手，注重文化元素体现，注重感情，注重思考人、物、环境三者之间舒适自然的关系。不做刻意的设计，讲究从操作层面着手，为用户考虑缺失的细节体验，让每一个成品都有种浑然天成、天生就该如此的自然感，让本届征集的文创产品重塑生活质感，引领一种全新的生活方式。

Participants should start the design from details and pay attention to the expression of cultural elements, feelings, and reflections on the comfortable and natural relationship between people, objects, and the environment. Deliberate design is not recommended. Given that the contest is aimed to revitalize the quality of lifestyle and to lead a new way of life through the innovative design of cultural products, participants have to focus on the operation procedure and to consider the details that are easy to be neglected for users, so that each finished product is natural in design and practical in usage.

02作品类别 · Categories

1、侨乡手信组

开平市是著名的华侨之乡、碉楼之乡，将开平的世遗元素与城乡文化融合进行设计，作品体裁包括城市伴手礼设计、政企商务伴手礼设计等。

1. Hometown Souvenir Design

Given that the city of Kaiping is a well-known hometown featuring Diaolou for overseas Chinese. The design works are required to add into Kaiping's heritage elements and the urban and rural culture in Kaiping. Submissions include urban souvenir design and business souvenir design for the government and enterprises.

2、创意美食组

围绕开平市世遗碉楼、传统美食、地方特色产品等传承中华优秀传统文化的元素进行设计，将非遗文化、传统美食、老字号品牌等文化融入未来创意、融入生活，聚焦具有烟火气的生活场景，发挥开平名厨之乡的优势。投稿作品体裁包括美食产品设计方案、包装设计方案、餐具产品设计方案、食品铺位设计方案以及服务设计方案等各类美食创意作品。

2. Innovative Design of Local Cuisines

The design works are required to focus on the elements that inherit Chinese traditional culture, including the world heritage Diaolou, the time-honored cuisines, and the local characteristic products. Based on Kaiping's reputation of 'home to world famous chefs', participants should focus more on life scenes and integrate these traditional cultural elements into their design on future life and innovation. Submissions include creative design on local cuisines, packaging, tableware products, street stalls, and services.

03大赛安排 · Arrangements

截稿时间 · Deadline

【 2020.10.15 】

参赛范围 · Participants

本届大赛实行开放办赛，国（境）内外从事设计行业领域的全球设计师个人、企业、机构以及院校学生等设计爱好者都可报名参赛，参赛选手可以单位、个人、团队形式参赛。

同一作品不可重复参赛，原则上同一单位或个人投稿每个分类不超过三件作品。

The contest is open to global designers, enterprises, institutions, and college students who are engaged in the design industry at home and abroad. Participants are able to participate in the name of working units, individuals, or teams.

It should be noticed that the same work cannot be submitted repeatedly in the contest. In principle, each unit or individual can submit no more than three pieces of works per category.

参与方式 · Participation

请将作品说明Word文件（含作品名称、150字以内作品介绍、制作人员名单及简介、联系人及联系方式）及作品文件（形式包括但不限于视频、图片、Word文件等）打包压缩后发送至大赛官方邮箱：info@siidi.cn，邮件主题为“作品名称+作者姓名+联系方式”。

Please package and compress the Word file (including the name of the work, the introduction of the work within 150 words, the list and introduction of the production staff, the contact person and the contact number) and the submission file (including but not limited to video, picture, Word file, etc.) into the form of compressed RAR file and send it to the official email address of the contest: info@siidi.cn, and the subject of the email should be 'submission name + author name + contact information'.

04作品提交要求 · Submission Requirements

1、设计作品须深入挖掘文化内涵，体现文化要素和背后的故事，在展现传统文化的同时赋有创新性、实用性、美观性和市场性。

2、参赛作品的形式、题材不限，鼓励系列化产品参赛。应体现宣扬传统文化和世遗的理念。

3、参赛作品必须是参赛选手原创设计，无抄袭仿冒的作品。参赛作品要健康向上，不能违反禁忌。专利作品需要提交专利证书复印件。版权作品需提供作品登记证书复印件。

4、作品表现形式不限，每件参赛作品需上传4~6张高清jpg图，版面内容包含主题阐释、效果图、必要的结构图、基本外观尺寸图及设计说明（200字内）等；每件作品需上传一份展示标准彩色照片或彩色效果图或模型图片，版面大小为A3（420×297mm），横构图，精度300dpi、JPG/GIF/PNG格式保存，单张图片大小不超过10MB。

5、提交作品请以压缩包RAR形式上传，文件命名为“作品名称＋作者姓名+联系方式” ，以便信息核对和评选。

1. The design works are required to delve deep into cultural connotations, to embody cultural elements and the stories behind, and to be creative, practical, and marketable while representing traditional culture.

2. The form and subject of the submissions are not rigidly required, and serialized design works are encouraged. The design works should reflect the concept of promoting traditional culture and heritage.

3. Submissions must be original designs without any plagiarism, and counterfeiting works are not allowed. Contents of submissions must be healthy and positive without any violant elements or taboos. Patented works are required to be submitted with a copy of the patent certificate, and copyright works are required to provide a copy of the work registration certificate in submission.

4. Forms of submissions are not confined. Each submitted work is required to upload 4~6 high-definition jpg images. The content should include subject explanation, renderings, necessary structure pictures, basic external dimension drawings and design instructions (within 200 words); Each piece of work is required to upload a standard color photo or a model picture, and the layout is required to be size A3 (420×297mm), horizontal composition, precision 300dpi, and JPG/GIF/PNG saved format. The size of the single picture must not exceed 10MB .

5. Please upload the submitted work in the form of compressed RAR, and the file must be named 'submission name + author name + contact information' for information verification and selection.

05评审标准 · Criteria

为保证对作品进行公平、公正、客观的评价和筛选，比赛的评选工作将分为“初评、复评”两个阶段进行，由主协办单位相关负责人、知名文创企业家、知名媒体人士、专业设计师等组成评审委员会，负责大赛的评审工作。

In order to ensure fairness, equity and objectivity in evaluating submitted works, the submission selection will proceed in two stages: preliminary evaluation and further evaluation. The evaluation committee consists of the director from the co-organizer unit, well-known entrepreneurs in the cultural and creative industry, well-known media personalities, and professional designers.

06参赛者须知 · Information for Participants

1、参赛作品必须实名投稿，杜绝抄袭，如有侵权及发生法律纠纷，责任自负并取消参评或获奖资格。

2、参评作品图片、设计说明、影片中均不得出现任何与参赛人员姓名、单位相关的文字、图案、标记或其他与设计方案无关的符号，否则视为废件。

3、凡报送作品参评者，即视为已确认并自愿遵守本次比赛有关版权和创作要求的各项规定。

4、主办方拥有无偿使用入选作品开展非营利性活动的权利。

5、参赛者在提交作品前请确保已阅读并愿意遵守相关比赛规则，任何违反规则的作品，主办方有权取消参赛资格；

6、本次大赛的最终解释权归大赛主办方所有。

1. All design works must be submitted in real names to prevent plagiarism. If there is any infringement or legal dispute during the whole period of the contest, related participants will be responsible on their own account and their qualifications or awards will be cancelled accordingly.

2.The pictures, design descriptions, and videos in the submitted works shall not contain any text, patterns, marks or other symbols irrelevant to the design. The name of the participant or his/her working unit is not allowed to appear in the work, or the work shall be deemed as an invalid submission.

3. Participants who submit works for review shall be deemed to have confirmed and voluntarily abide by the copyright and creation requirements of the contest.

4. The organizer unit of the contest has the right to use the selected works for free to carry out non-profit activities.

5. Participants should make sure that relevant regulations of the contest are read and abide by before submitting their works. The organizer unit reserves the right to disqualify any submission that violates the regulations;

6. The final interpretation right of this contest belongs to the organizer unit.

07作品知识产权 · Intellectual Property Rights

1、参赛者所设计的作品应为未申请专利或进行知识产权登记的原创作品，未侵犯他人知识产权；如有侵犯他人知识产权，由参赛者本人承担所有法律责任；

2、大赛组委会对征集的参赛作品方案有保密的义务，未经作者许可，不会将方案交由第三方使用、制作、实施；

3、组委会提供所有素材资料仅供本次大赛使用，所有文创大赛作品未经授权不得私自商用；

4、对参赛获奖作品，大赛承办单位及大赛所公布的征集文创产品设计的文化资源项目权利人享有包括但不限于知识产权在内的一切权利；

5、参赛者提交作品即表示参赛者授予主办方在与此次大赛相关的广告宣传中使用其姓名、肖像、个人资料的权利，无需任何形式的通知或补偿（违反现行法律规定除外）。此条例适用于所有参赛者。

1. The submitted works should be original works that have not applied for patents or registered intellectual property rights. Make sure that the submitted works have not infringed on the intellectual property rights of others. The participant himself shall bear all legal liabilities if there is any infringement on the intellectual property rights of others;

2. The organizer committee of the contest has the obligation to keep the submissions confidential without disclosing to any third party for usage, production, or implementation without the author's permission;

3. The use of all materials provided by the organizer committee are confined to this contest, and all works of the cultural and creative contest are not allowed to be commercialized without authorization;

4. For the awarded submissions, the organizer unit and the right holders of the cultural resource project soliciting cultural and creative product designs announced by the contest have all rights including but not limited to intellectual property rights;

5. Once the work is submitted, the participant grants the organizer unit the right to use his/her name, portrait, and personal information in advertising related to the contest without any form of notice or compensation (except for violation of current laws and regulations). This regulation applies to all participants.

08其他说明 · Other Notes

1、活动为公益类赛事，大赛组委会不会以活动名义向参赛者收取任何报名费；

2、活动所有奖项证书由大赛组委会颁发；

3、参赛者必须保证对其参赛作品所涉及知识产权负完全责任；

4、参赛者应全面了解本次大赛规则，凡提交参赛作品者，视同已全面了解并接受大赛规则，自愿受其约束；

5、活动的解释权归大赛组委会所有，如有疑问，请联系大赛邮箱（info@siidi.cn）进行咨询。

1. As a public welfare event, the organizer committee of the contest will not charge any registration fee to participants in the name of the contest;

2. All award certificates of the contest will be issued by the organizer committee;

3. Participants must ensure that they are fully responsible for the intellectual property rights involved in their submissions;

4. Participants should fully understand the regulations of this contest. Anyone who submits works is deemed to have fully understood and accepted the regulations of the contest and he/she is voluntarily bound by the regulations;

5. The right of interpretation of the contest belongs to the organizer committee. If there is any question, please contact the official email (info@siidi.cn) for consultation.

奖项设置

一等奖/评审团大奖：1名

奖励30,000元

获得奖金20,000元

获得设计作品打样费10,000元（供展示与商业化示范）

获得优先对接企业定向创作机会

二等奖：3名

奖励15,000元/名

各获得奖金10,000元

各获得设计作品打样费5,000元（供展示与商业化示范）

获得优先对接企业定向创作机会

三等奖：6名

奖励7,000元/名

各获得奖金5,000元

各获得设计作品打样费2,000元（供展示与商业化示范）

获得优先对接企业定向创作机会

最受欢迎奖：1名

奖励 20,000元

获得奖金10,000元

获得设计作品打样费10,000元（供展示与商业化示范）

获得优先对接企业定向创作机会

*该奖项颁予所获网络热度最高的作品

优秀入围奖：20-50名

奖励 1,000元/名

获得奖金1,000元

获得优先对接企业定向创作机会

First Prize/Jury Prize: 1

(30,000 RMB rewarded)

Bonus of 20,000 RMB

A sample fee of 10,000 RMB for design works (for display and commercial demonstration)