赛事背景Background
千年文脉·大美中国
颐和园建于1750年，是现存最大，保存最完整的一座皇家行宫御苑，被誉为“ 皇家园林博物馆”。颐和园是中国传统文化的延续，体现着园林文化、宫廷文化、宗教文化、戏剧文化、运河文化等文化的多样性特征，是中国古代多元文化和谐共生的园林艺术结晶。
颐和园代表当时的生活最高水准，是古代美好生活的象征。若紫禁城是皇权象征，那颐和园更侧重生活，从现代美感兼顾传统美学传承的文创开发，到不落俗套的跨界联合，颐和园将清代宫廷文化与现代设计相融合，逐步成为新一代现象级IP。
颐和园自公元1151年金主完颜亮迁都燕京，历朝历代均有修建。直到1750年乾隆帝为庆祝母亲的寿辰大规模改建扩建才形成今天规模，乾隆命名为万寿山、昆明湖，环以围墙，称清漪园。1860年，清漪园被英法联军烧毁。在度过荒凉寂寞的二十六个春秋后，1888年慈禧挪用海军衙门办公经费3000余万两银子加以重建，取“颐养冲和”之意，改称颐和园。1900年复遭八国联军破坏，1902年重修，即现存规模。
颐和园被视为中国形象代表，国家5A级旅游景区，世界文化遗产。了解更多颐和园文化可点击链接http://jishi.cntv.cn/program/C22546/yeheyuansouye/。
The Summer Palace was built in 1750. Known as the Royal Garden Museum, it is the largest and best-preserved imperial palace. The Summer Palace is a continuation of traditional Chinese culture, embodies the diverse characteristics of garden culture, court culture, religious culture, drama culture, canal culture and other cultures. It is the crystallization of garden art of the harmonious coexistence of multiple cultures in ancient China.
The Summer Palace represented the highest standard of living at that time and was a symbol ofgood life in ancient times. If the Forbidden City is a symbol of imperial power, the Summer Palace is more focused on life. From cultural and creative development combining modern aestheticswith inheritance of traditional aesthetics, to unconventional cross-border cooperation, the Summer Palace integrates Qing Dynasty court culture with modern design and gradually becomes a new generation of phenomenon-level IP.
The Summer Palace has moved to Yanjing as its capital since 1151 AD. It was not until 1750 that Emperor Qianlong rebuilt and expanded on a large scale to celebrate his mother#s birthday. The Emperor Qianlong named it Qingyi Garden, which was composed of Longevity Hill and Kunming Lake, surrounded by walls. In 1860, Qingyi Garden was burned down by the British and French forces. After passing through the desolate and lonely twenty-six spring and autumn, in 1888, Empress Dowager Cixi embezzled more than 30 million taels of silver from the office of the navy to rebuild it. It was renamed the Summer Palace with the meaning of prolong life joyfully . It was destroyed by the Allied Forces of the Eight Nations in 1900 and rebuilt in 1902, which is the existing scale.
The Summer Palace is regarded as a representative of China#s image, a national 5A-level tourist attraction, and a world cultural heritage. Click on the link to learn more about the culture of the Summer Palace: http://jishi.cntv.cn/program/C22546/yeheyuansouye/.
赛事介绍Event Introduction
颐和园
Proposition unit: Summer Palace
源创·颐和园
Theme: Origin&Creativity· Summer Palace
The“Millennial Culture•Splendid China” traditional aesthetics design competition intends to enhance the cultural identity and self-confidence of Chinese youth, promote the excellent traditional Chinese aesthetics and culture, increase the confidence of Chinese youth in cultural thoughts and spirituality. The purpose of the competition is to upgrade its mission, the proposal is to inherit the roots, and face the future. The prosperity of the youth leads to the prosperity of the country, and the strong youth makes the country strong. From the perspective of young people, tell the story of the traditional aesthetics of the Summer Palace and tell the story of China. A nation will prosper only when its young people thrive. The competition hopes to tell the story of the traditional aesthetics of the Summer Palace and the story of China from the perspective of young people.
命题类别Award Categories
2、设计作品的表现形式、题材、工艺材料不限，鼓励系列化产品参赛。
A. Cultural and creative products
This Special Proposition intends to center on the unique cultural resources of the Summer Palace, create the unique cultural symbols and cultural creation system of the Summer Palace, transform the cultural assets of the Summer Palace into Royal IP, integrate scenery and art, creativity and practicality, then devising creative products with stories,quality, design and in line with modern life aesthetics.
1. The design work must dig deeply into the cultural connotation of the Summer Palace, reflect the cultural elements and the story behind it, and be endowed with innovation, practicality, aesthetics, marketability, and environmental protection while showing traditional culture;
2. The form of expression, subject matter, and craft materials of the design works are not limited, and serialized products are encouraged to participate in the competition.
2、卡通形象性别不限，同时要具有角色性格和受众群体定位；
3、卡通形象要具有表情、漫画、微视频、周边制作、玩具、模型、授权商品等延展性，具有品牌营销价值，适合在各种载体上制作运用；
4、创作手法不限，包括但不限于图形图案、插画、漫画等类型。同时请为作品配上必要的文字说明，如姓名、性别等基本信息，作品创作思路或设计说明阐述等。
5、参赛者需绘制品牌形象三视图，包含正面、侧面、背面，并设计三个或三个以上能表现该形象特色的动作或表情及变装皮肤；
6、所有获奖参赛作品最终须提供矢量文件给组委会。
B. Virtual Image
We hope to have anempathetic IP image, which must berelated to the Summer Palace culture. Itshould be a unique and interesting IP image, representing inclusiveness and diversity. Please use yourimaginationas much as possible to makethe design looks rich and interesting. Don’t forget to giveit a resounding name.
a. Thevirtual image should be creative and innovative, with coordinated colors, and full of artistic imagination;
b. Thevirtual imagehas no limitation to gender,but must have character personality and audience positioning;
c. Thevirtual image must have the malleability of expressions, comics, micro-videos, peripheral production, toys, models, authorized goods, etc., and it should have brand marketing value, and be suitable for production and application on various carriers;
d. There is no limit to creative methods, including but not limited to graphic patterns, illustrations, comics and other types. At the same time, please provide necessary text descriptions for the work, such as name and gender, work creation ideas or design descriptions, etc.
e. Participants need to draw three views of the brand image, including front, side, and back, and design three or more actions or expressions and cross-dress skins that can express the characteristics of the image;
f. All winners mustprovidevector filesof the entriesto the organizing committee.
C. Fashion Pattern
At least one set of work is required. It should be original work, related to the theme and belong to textiles, printing or other related fields, printed on carriers such as silk scarves, clothing, and soft materials.The entry should be submitted in jpg. or tif. format, and the resolution should not be less than 300dpi, with colors in CMYK format.
Any words, patterns, or marks related to the names and units of the participants and symbols that have nothing to do with the design plan shall not appear in the works. Those that do not meet the requirements will be regarded as invalid works and will be disqualified.
2、设计独特，注重实用性、艺术性完美结合；
3、造型优美、制作精细，色彩、面料运用及服饰品搭配恰当。
4、设计作品无类型要求，参赛作品至少3套，要求三套主题一致，报名需提交成衣的时尚摄影片。
D. Fashion Design
On thetheme ofSummer Palace culture, please design a new style of national fashion clothing that can show thespirit of contemporary young people, interpret traditional Chinese aesthetics with practical actions, and show the world Chinese traditional culture with stylish artistry.
a. Entries need to be designedon the theme of theCompetition, and thetarget groups are fashionable young people;
b. Entries should be unique design, focusing on the perfect combination of practicality and artistry;
c.Beautiful shape, fine production, the color, appropriate use of fabrics and matching ofaccessories.
d. There is no type requirement for design works. At least 3 sets of clothing are required, on an identical theme, either creative fashion design or ready-to-wear design. One digital sketch or photograph must be submitted for registration.
2、设计作品应充分体现主题，设计风格独特，造型美观，有创新性；
3、材料运用及功能结构科学合理，能够适应市场需求和生产的相关要求。
E. Accessories
Please take the traditional cultural heritage of the Summer Palace as guidance, give full play to your creative design potential, andmeanwhile focus on the combination with fashion, create a fashionable national trend style, and inject new fashion concepts into traditional aesthetics.
a. The material of the design works is not limited. It can be a single product design or a suit design;
b. The design work should fully reflect the theme,withunique design style, beautiful appearance, and innovation;
c. The material application and functional structure are scientific and reasonable, which can adapt to the market demand and production related requirements.
奖项设置Award setting
颐和园专项命题全场大奖（1名）
奖金30000元+获奖证书
颐和园专项命题最具商业价值奖（2名）
奖金20000元+获奖证书
颐和园专项命题最佳创意奖（3名）
奖金10000元+获奖证书
颐和园专项命题优秀指导教师奖（10名）
奖金1000元+获奖证书
颐和园专项命题优秀设计师奖（10名）
获奖证书
注：1、以上所有奖项奖金均为税前奖金，具体奖项设计和获奖名额，会根据各类参赛类型人数适时调整。
Award Details:
Grand Prize for the Special Proposition of the Summer Palace
(1 winner) 30,000 RMB + Certificate
The Most Commercial Value Award for the Special Proposition of the Summer Palace
(2 winners) 20,000 RMB + Certificate
The Best Creative Award for the Special Proposition of the Summer Palace
(3 winners) 10,000 RMB + Certificate
Outstanding Instructor Award for the Special Proposition of the Summer Palace
(10 winners) 1000 RMB + Certificate
Outstanding Designer Award for Special Proposition of the Summer Palace
(10 winners) Certificate
All of the above awards are pre-tax bonuses. The specific setting and number of awards will be adjusted in time according to the number of participants of various types.
报名及联系方式Registration and contact information
扫码立即参赛
邮寄地址：河北省三河市燕郊开发区迎宾路808号燕京理工学院汪文嘉（电话：0316-3092020邮编：065201）
联系人：兰老师（0316-3380072）、汪老师（0316-3092020）
官网问题咨询热线：0579-89173025
扫描或长按识别以下二维码关注官方微信、官方微博公众平台。
The initial evaluation and final evaluation stage will run from Mid-April and early May 2022, during which works will be evaluated via a combination of online voting and expert review. Participants will be required to mail their works to the following address:
Wang Wenjia
Art Department of Yanjing Institute of Technology
808 Yingbin Road, Yanjiao, Sanhe City, Hebei Province
Tel: 0316-3092020
Zip Code: 065201
The mailing deadline is May 10th, 2022.
Competition official website: http://sssd2020.cfw.cn
Official contacts:
Teacher Lan (0316-3380072)
Teacher Wang (0316-3092020)
Official hotline: 0579-89173025
Official WeChat channel: Fashion_Ceremony
Scan or click/tap the QR code below to follow us!
版权说明copyright
2、参赛作品知识产权归属。所有参赛作品的知识产权归组委会所有，设计师享有署名权，组委会享有对相应设计作品进行再设计、生产、销售、展示、出版等商业用途的全部权益。
2. Ownership of the intellectual property rights of the entries. The intellectual property rights of all entries belong to the organizing committee, the designer has the rightof authorship, and the organizing committee has all the rights to redesign, produce, sell, display, and publish the corresponding design works for commercial purposes.
3、组委会对本赛事保留最终解释权。
3. The organizing committee reserves the right of final interpretation of this event.
相关：
2022年第十二届国际大学生时尚设计盛典
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