2022第十届上汽设计国际挑战赛任务书 Design Task
发布时间：2022年3月1日 分类：工业产品大赛
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上汽设计国际挑战赛（SDC）一直致力于培养汽车设计人才，给更多优秀的设计学子提供展示的舞台，不知不觉已经走到了第十个年头。过去的中国汽车设计是在成熟路径下学习超越的过程，而当下的中国汽车到了要开拓新道路的时刻。在过去的九年，SDC一直以造型设计比赛为主，但对于新时代的汽车设计使命而言，造型设计只是其中一个重要的组成部分。在大赛十周年这样一个历史性时刻，我们尝试着打破现有的赛制，在造型设计赛道之外设立了四条分赛道，初衷是给更多设计领域的学子带来展示自己机会，同时探索更有创造力、更有活力的大赛模式。
SAIC design international challenge (SDC) has been committed to cultivating automobile design talents and providing a stage for more excellent design students. It has unknowingly reached its tenth year. In the past, Chinese automobile design was a process of learning and surpassing under the mature path, while the current Chinese automobile is the time to open up a new road. In the past nine years, SDC has been focusing on styling design competition, but for the automotive design mission in the new era, styling design is only an important part. At the historic moment of the 10th anniversary of the competition, we tried to break the existing competition system and set up four sub tracks outside the design track. The original intention is to bring opportunities for more students in the design field to show themselves and explore a more creative and dynamic competition mode.
主赛道：汽车造型设计Main Track:Car Styling Design
回顾过去，航天技术带来的太空探索潮，信息技术带来的元宇宙热……人们对未来的幻想总会受到每个时代科技的启发和影响。现在，我们正站在人类曾经畅想中的时间点上，或许如今的世界并非是曾经想象中的模样，但我们的思想不会就此停下，因为好奇是人类与生俱来的本能。请带着一颗赤子之心，去构建你眼中的未来世界吧。
Looking back on the past, the space exploration tide brought by space technology and the meta cosmic fever brought by information technology... People's fantasies about the future will always be inspired and influenced by science and technology in each era. Now, we are standing on the time point that human beings once imagined. Maybe the world today is not what we once imagined, but our thoughts will not stop here, because curiosity is an innate instinct of human beings. Please build the future world in your eyes with a pure heart.
任务书一
[WE&ME中国潮]
TASK1
[WE & ME CHINA WAVE]
这是一个属于中国的汽车时代。随着在互联网技术、智能驾驶技术上的强势发力，我们正在汽车工业历史上书写着属于中国的篇章。随着智能互联与生活场景的深度融合，汽车承载着一个人、一个家庭乃至一个国家对外的表达。请以「WE&ME中国潮」为题，抛开具象的“中国符号”，挖掘内在的“中国精神”与“中国品质”，为荣威品牌设计一款车型，来展现新时代的中国自信。这应当是一款极具性格的产品，可能是强健有力的硬派越野，也可能是精致小巧的都市精灵…他应当承载着你所提炼出的精神品质展现出新时代的“中国潮”。
In a context where the automotive landscape is heavily influenced by Chinese progress and proliferation of technology.The car has become an ultra-connected device that goes beyond pure mobility by representing a person, a family or even a country.Digging deeper into vibrant Chinese values, symbols and spirit, use cutting-edge technologies to create a very personal lifestyles vehicle to showcase the new Wave of Automotive Design.DESIGN A PERSONAL LIFESTYLE VEHICLE TO SERVE AS A MANIFESTO FOR CHINA’S SPIRIT IN THE NEW ERA.
任务书二
[科技运动潮]
TASK2
[TECH SPORTY BOOM]
科技在不断的趋同与分裂。科技带来了标准化、同质化，提高了效率。却也赋予个体更多元的选择和自我表达的窗口，文化的注入会让科技更有温度，让多元的文化思潮同时涌动在大时代中。当二次元遇上虚拟现实技术、当猫奴遇上智能穿戴设备…不同子文化与科技的碰撞都会带来意想不到的交通工具使用场景。请以「科技运动潮」为题，为名爵品牌继Cyberster之后设计一款重磅电动车型来丰富产品线，用你独特的视角来展现名爵品牌的“科技运动潮”。
Technology has rapidly become an enabler and window for personal expression.The strengthening bond between human essence and tech innovation gives us a new space to express ourselves, experiment andexplore our past our present and our future.Cybester is the latest forward-looking MG interpretation of this new Metaverse wave where sports and gaming blend and progress. What’s next? CREATE THE NEW MG HALO, SHOWCASE THE NEXT CHAPTER, Use VIRTUAL SUB-CULTURES AND TECH MUTATIONS TO (RE)-AWAKEN THE PASSION FOR SPORTS CARS.
任务书三
[进化未来潮]
TASK3
[THE REVOLUTIONARY UTOPIA]
随着时代的变革，设计也在不断进化，从聚焦功能到提升体验，再到驱动创新。未来，设计不应局限于物质表象，我们可以通过设计探讨人与社会，人与自然，人与技术的关系。请以「进化未来潮」为题，并为飞凡品牌设计一款未来车型，这款车型应当适应人类社会的进化，从而扮演着除工具外的其他角色。或许它体现了先进、独创的审美，或许与安全、环保等价值相关联，他超越了当下人们对汽车的定义，解决了传统汽车所不能解决的问题，展现了飞凡品牌的“进化未来潮”。
As times change, design evolves from functional application creating and enhancing experiences. The role of high-performance technology is to bring positive changes and meaningful solutions to our world. Imagine a technological Utopian World where the vehicle can evolve from mobility to responsibility.HOW CAN WE USE PROGRESSIVE AESTHETICS TO DEFINE THE NEW EFFORTLESS HERO VEHICLE, CAPABLE OF A journey REVOLUTION?
展示板面两张：A3幅面大小[420×297mm]、JPEG格式且分辨率不低于300DPI，排版形式横向排版；内容中必须包含：方案前后45度3D渲染效果图各一张，正视图及侧视图的车身布局(Package)一张。
Two proposal show sheets: A3 size [420 × 297mm], JPEG format, with resolution ratio greater than 300dpi, and horizontal typesetting;The content need to include: front and rear 45 degree , 3D play-up effect results, front and side view of package.
展示板还可以展示（不做强制要求）设计意象图、车身布局、概念草图、人机工程、细节设计、文字说明等内容。
The proposal show sheet can also include (not a must) design concept picture, car package, conceptual sketch, ergonomics, detailed design, work explanation and other contents;
设计作品的3D数字模型文件：可接受的软件格式包括但不限于：Alias、Pro_E、UG、Catia、 Maya、 3D Max、 Rhino。
3D digital model files of design works: acceptable software formats include but not limited to alias and pro_ E、UG、Catia、 Maya、 3D Max、 Rhino.
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往届优秀作品案例 Previous outstanding works:
分赛道1：品牌研究与设计策略Sub Track 1:Brand Research & Design Strategy
下一代电动车型设计策略（荣威/名爵/飞凡，三品牌任选其一）。
Design Strategy of Next Generation Electric Vehicle (ROEWE / MG / R, choose one of the three brands).
要求观点独到、资料全面、数据真实可靠且注明来源；框架逻辑清晰、画面逻辑清晰，具有易读性和吸引力。
It requires original views, comprehensive data, the data is true and reliable and the source is indicated; clear frame logic, clear picture logic, easy to read and attractive.
Research Report (PDF format, single page 16:9 horizontal layout).
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作品提交范例Examples of works are as follows:
分赛道2：CMF 设计Sub Track 2: Automobile CMF Design
荣威：WE&ME中国潮（基于IMax8四座版的CMF设计）。名爵：科技运动潮（基于MG cyberster 四座版的CMF设计）。
飞凡：进化未来潮（基于Marvel R 的CMF设计）。
（三品牌任选其一）
ROEWE: [We & Me China Wave] (CMF design based on imax8 four seat version).
MG: [Tech Sporty Boom] (CMF design based on Mg cyberster four seat version).
R: [the Revolutionary Utopia] (CMF design based on Marvel R).
(choose one of the three brands)
阅读三个品牌主任务书，选择一个品牌，给出对应车型的CMF设计方案，设计主题应符合品牌任务书要求，并符合汽车CMF未来发展趋势。（车型素材扫描文末二维码下载）
Read the main task of three brands, select a brand and give the CMF design proposal of the corresponding vehicle model. The design theme should meet the requirements of the brand task and the future development trend of automobile CMF. (scan the QR code to download vehicle material at the end of the article)
1.CMF方案主题2.故事板3.意向板4.材质搭配5.其他辅助展示CMF方案的内容.以上内容以PDF形式提交，单页16:9横向排版。
The submitted works shall include:
1. CMF scheme theme2. Storyboard3. Image board4. Material matching5. Other auxiliary display contents of CMF schemeThe above contents are submitted in PDF format, with a single page of 16:9 horizontal typesetting.
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作品提交范例Examples of works are as follows:
分赛道3：汽车数字可视化设计Sub Track 3: Automobile Digital Visual Design
Super Brand Power(ROEWE/ MG/ R, choose one of the three brands)
视频板块或渲染板块作二选一。作品内容思想健康、正能量、积极向上且有较好的精神面貌，无色情、暴力、血腥、政治等负面内容。所有素材需注明来源（原创或有使用有版权的网络素材）。
Choose between video or rendering branch. The content of the work is healthy, positive, optimistic, and has a good mental outlook, without pornographic, violent, bloody, political and other negative content. All materials shall indicate the source (original or online materials).
1. 以视频形式进行品牌形象展示设计，要求明确品牌形象，作品能够增强品牌认同感与影响力有一定的思想深度。（mp4格式，不大于800MB，时长2-15分钟）。
2.分镜脚本(手绘或电脑绘制)、视频设计理念说明、品牌解读文稿共一份（PDF，单页16:9横向排版）。
1. The design of brand image display in the form of video, requires a clear brand image. The works can enhance brand identity and influence, and have a certain ideological depth. (MP4 format, no more than 800MB, duration 3-10 minutes)
2. A collection of storyborad (hand drawn or computer drawn), video design concept description and brand interpretation (PDF, single page 16:9 horizontal typesetting).
选择一个品牌并使用对应车型的三维数据完成以下内容：
1.汽车渲染动画(mp4格式，不大于800MB，时长不小于60s，剪辑引用的素材需注明出处)。
3.场景设定，视频设计理念说明文稿一份（PDF，单页16:9横向排版）。
Select a brand and use the digital model of the corresponding vehicle to complete the following tasks:
a. Car rendering animation (MP4 format, no more than 800MB, no less than 60s, and the source of the material referenced in the clip shall be indicated).
b. More than three official renderings of automobile (JPEG format).
c. One set of scene and one draft of video design concept (PDF, single page 16:9 horizontal typesetting).
( scan the QR code to download the digital model at the end of article )
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作品提交范例Example of work submission:
邵景峰，欢迎来到MG的赛博世界！MG 纯电概念跑车Cyberster， 出发！@上汽集团MG名爵
视频号
分赛道4：HMI设计Sub Track 4: HMI Design
ROEWE: [We & Me China Wave]
R: [the Revolutionary Utopia]
(choose one of the three brands)
阅读三个品牌主任务书，选择一个品牌，根据给出的屏幕尺寸做出HMI设计方案，设计主题应符合品牌主题，并符合汽车HMI界面未来发展趋势。UI设计需包括驾驶区域信息与应用区域信息，需符合法律法规；完成默认主界面/基础驾驶信息/驾驶辅助/地图导航/多媒体/车控车设/空调座椅调节/生态（在线第三方）/图标设计/语音形象设计等基础功能。
Read the missions of three brands, select a brand, and make HMI design proposals according to the given screen size. The design theme should conform to the brand mission and the future development trend of automobile HMI interface. UI design shall include driving information area and application information area, which shall comply with laws and regulations; Complete basic functions such as default main interface / basic driving information / driving assistance / map navigation / Multimedia / vehicle control and vehicle settings / air conditioning seat adjustment / ecology (online third party) / icon design / voice image design.
1.UI设计效果图，jpeg格式，分辨率不低于300dpi。
2.设计概念解析，PDF格式，单页16:9横向排版。
3.设计展示视频，mp4格式，小于500M，时长2min以内。
The submitted works shall include:
1. UI design rendering, JPEG format, resolution not less than 300dpi.
2. Design concept analysis, PDF format, single page 16:9 horizontal layout.
3. Design display video, MP4 format, less than 500m, duration less than 2min.
(scan the QR code to download case video and screen size at the end of article)
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作品提交范例Example of work submission:
注：大赛模型版权使用范围仅限上汽设计大赛分赛道使用，
赛程时间（暂定）Time Arrangement Provisional
中国赛区：https://saicdesign-pv.saicmotor.com
欧洲赛区：https://www.saicdesign.com
Please register and log in to the official website of the competition
Chinese section: https://saicdesign-pv.saicmotor.com
European section: https://www.saicdesign.com
Fill in personal information according to the prompts.
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上传身份证图片、近照各一份（JPG格式、分辨率不低于300dpi）。
Upload one ID card picture and one recent photo (jpg format, resolution no less than 300dpi).
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上汽设计国际挑战赛组委会保留对本届赛事规则的最终解释权。
The Organizing Committee of SAIC DESIGN CHALLENGE reserves the right of final interpretation of the rules of this competition.
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大赛官方邮箱Mail：saicdesign@saicmotor.com
SAIC DESIGN CHALLENGE Organizing Committee
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