2021白金创意国际大学生平面设计大赛获奖作品选登—B4.字体设计

白金创意国际大学生平面设计大赛由中国美术学院与浙江省美术家协会共同主办，自2000年创办至今，已成功举办22届，始终致力于为新生代设计力量创造优质、多元、国际的交流平台，年轻的准设计师们也同样以无比的热情与无畏的精神投入到竞赛当中，尽情释放自己的激情与才华。第二十二届白金创意国际大学生平面设计大赛，于2021年10月22日22时正式启动，历时66天，截止至2021年12月27日24时。

本届白金创意大赛聚集15位海内外知名设计师参与评选，先后开展了4轮的严格审核，完成了包含主题设计竞赛单以及自由主题设计竞赛单元在内，共计10项类别的评选工作。最终在众多优秀的投稿作品中选拔出476件获奖作品。

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弘一法师李叔同晚年的书法作品被称为“弘一体”，字体偏于狭长，用笔较轻、较慢，章法空间十分疏朗。在设计“折笔叔同体”的过程中，提取其字体的结体和笔法特征，结构上保留“松”的姿态，并加以夸张处理，笔形上采用现代简练的硬线条，与“弘一体”所呈现的“圆融”、“不见棱角”形成鲜明对比。

The calligraphy works of Master Hongyi Li Shutong in his later years are called "Hongyi font", which is narrow and long, and his strokes are relatively light and slow, and the space of the writing is very sparse. In the process of designing "Shutong font", the structure and brushstroke characteristics of the font were extracted, with its "loose" posture retained in the structure, and then exaggeration in design was adopted. Besides, modern stroke style of conciseness and hard lines was adopted, which is in marked contrast with the "roundness" and "no edges and corners" presented in "Hongyi font".

这套字体诞生于一个网格填充游戏，作为造字工具的网格由圆形和正方形组合而成。字体的生成保留了网格，拥有三个字宽和两种风格。

This is a typeface filled with grids, which is a combination of circles and squares. It is a font family with three widths and two styles. The generation of the font keeps the grid, which can form different textures during typesetting.

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作为一款具现代感的标题型字体，佛山和气楷是以佛山写字师傅李海先生的行楷风格手写字作为结构取势的参考，以佛山咏春的一招一式来具象化成一笔一画的视觉设计。透过武术与书法、现代设计方法与新科技手段的结合，在数位化时代来重现逝去的武林风气。

As a modern title font, Foshan Kind Calligraphy is based on the hand-written style of Mr. Li Hai, a writing master in Foshan, as a reference for structural potential, and the visual design of the stroke-by-stroke is visualized by every move of Foshan Wing Chun. Through the combination of martial arts and calligraphy, modern design methods and new technologies, the lost spirit of martial arts is revived in the digital age.

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The font is inspired by the "one-stroke drawing" I played in my childhood. The style is combined with the traditional Chinese "charm" drawing method to highlight the softness and beauty of the combined strokes of Chinese characters. At the same time, sharp strokes are also integrated into the starting strokes and turning points. In terms of the overall shape, the design idea of "drawing to rule characters" is determined, which not only retains the necessary identification of characters, but also combines some strokes with cursive script to simplify the complex, so that the overall vision has a sense of flexibility, softness and striking simplicity." In the structure of the text, the "square" characteristics of Chinese characters are deliberately highlighted, and each font is expanded into a square grid by means of denaturalization and appropriate stretching, so as to make the overall vision more unified.

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High Hope

作者: 贾明煜  |  导师: 林涛 

 

院校:  上海视觉艺术学院

High Hope

Designer: Jia Mingyi  |  Adviser: Lin Tao

School: Shanghai         Institute of Visual Arts 

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School: Guangzhou Academy of Fine Arts 

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Designer: Liu Zhipeng |  Adviser: Zhao Meng

School: Hebei GEO University

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Designer: Mao Peixuan  |  Adviser: Zhao Jiandong

School: Sichuan Fine Arts Institute

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Designer: Liu Shike

Adviser: Li Jin / Wu Linhua / Gao Pingping

School: Xi’an Academy of Fine Arts

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楚地鸟篆意简体字

作者: 侯嘉祺  |  导师: 陈滢竹、杨林青  

 

院校: 四川美术学院

Chu Bird Seal Meaning Simplified Characters 

Designer: Hou Jiaqi  |  Adviser: Chen Yingzhu / Yang Linqing

School: Sichuan Fine Arts Institute

Designer: Jing Dian  |  Adviser: He Fang

School: Nanjing University of the Arts

弘一楷宋

作者: 谢锦豪  |  导师: 左佐 

 

院校:  广东海洋大学寸金学院

Hongyi Kaisong

Designer: Xie Jinhao  |  Adviser: Zuo Zuo

School: Zhanjiang University of Science and Technology 

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长相思

作者: 吴展华  |  导师: 沈菲

 

院校:  杭州师范大学

Eternal Love

Designer: Wu Zhanhua  |  Adviser: Shen Fei

School: Hangzhou Normal University

城建壮楷

作者: 李妙瑶  |  导师: 李佛君

 

院校:  广州城建职业学院

CHENGJIAN - ZHUANG KAI

Designer: Li Miaoyao  |  Adviser: Li Fojun

School: GuangZhou City Construction College

真草体

作者: 胡顺洪  |  导师: 谭勇 

 

院校:  四川美术学院

Grassland Cursive Script

Designer: Hu Shunhong  |  Adviser: Tan Yong

School: Sichuan Fine Arts Institute

隶风婉黑

作者: 马浩轩  |  导师: 倪建林 

 

院校:  南京师范大学

Li Feng Wan Boldface

Designer: Ma Haoxuan  |  Adviser: Ni Jianlin

School: Nanjing Normal University

 

 

鼓浪屿历史文化陈列馆字体设计

作者: 陈奕婷  |  导师: 张文化   

 

院校: 厦门大学

The Font Design of Kulangsu History and Culture Exhibition Hall 

Designer: Chen Yiting  |  Adviser: Zhang Wenhua

School: Xiamen University

主办单位：

中国美术学院、浙江省美术家协会

承办单位：

中国美术学院设计艺术学院

中国美术学院视觉传达设计系

浙江省美术家协会平面设计艺术委员会

战略合作伙伴：

字节跳动抖音设计中心、完美日记、OPPO、奥普家居股份有限公司、哥本哈根皮草有限公司、阿里巴巴原创保护平台

战略合作媒体：

美术报、艺术与设计、包装与设计、Design 360°-观念与设计杂志、陆俊毅_设计现场、古田路9号

媒体支持(以首字母为序)：

Ad110、Ad518、Arting365、Hiiibrand、设计品牌中心、设计青年、视觉同盟、设计中国、设计赛、设计在线、秀设计、最毕设、最设计、中国设计网

海外院校支持(以首字母为序)：

布拉格建筑与设计学院

丹麦皇家美术学院

多摩美术大学

佛罗伦萨美术学院

汉堡美术学院

汉堡应用技术大学

海牙皇家艺术学院

京都造型艺术大学

伦敦艺术大学

马里兰艺术学院

米兰理工大学

武藏野美术大学

苏黎世艺术大学

谢菲尔德哈勒姆大学

中国大陆及港澳台院校支持(以首字母为序)：

澳门理工学院

澳门科技大学人文艺术学院

北京工业大学

台湾师范大学

广西艺术学院

广州美术学院

湖北美术学院

鲁迅美术学院

南京艺术学院

清华大学美术学院

四川美术学院

汕头大学

天津美术学院

西安美术学院

香港城市大学

厦门大学

中国美术学院

中央美术学院

总策划：高世名 许江

总顾问：赵燕  韩绪 毕学锋  陈正达

主席：吴炜晨

副主席：方舒弘

秘书长：袁婧怡

副秘书长：黄璐

大赛组委会委员：

侯广程、张茜、吴之华、梁京、冯诗帆、黄叶青、刘佳豪、包雨晨、喻纪方、毛羽、曾德乾、吕翊琳、王瑜、李鸣柳、张卓然

Sponsors:

China Academy of Art,

Zhejiang Artists Association

Organizers: 

School of Design and Art of China Academy of Art,

Visual Communication Design Department of China Academy of Art,

Graphic Design Art Committee of Zhejiang Artists Association

Strategic partners: 

Bytedance Tiktok Design Center, Perfect Diary, OPPO, Opp Home Co., LTD., Copenhagen Fur Co., LTD., Alibaba Original Design Protection Platform

Strategic cooperative media:

Art Newspaper, Art and Design, Packaging and Design, Concept and Design Magazine Design 360°, Designer Lu Junyi, #9 Gutian Road

Supporting Media (in alphabetical order) :

Ad110, Ad518, Arting365, Hiiibrand, Design Brand Center (DBC), Design Youth, Visual Union, Design China, Design Competition, Design Online, Xiu Design, Zuibishe, Zuisheji, CN Design

Supporting Overseas Institutions (in alphabetical order):

Academy of Arts, Architecture and Design in Prague

Royal Danish Academy of Fine Arts

Tama Art University

Florence National Academy of Fine Arts

Dresden Academy of Fine Arts

Hamburg University of Applied Sciences

The Hague Royal Academy of Arts

Kyoto University of the Arts

University of the Arts London

Maryland Institute College of Art

Polytechnic University of Milan

Musashino Art University

Zurich University of the Arts

Sheffield Hallam University

Supporting Universities in China Mainland, Hong Kong, Macao and Taiwan (in alphabetical order):

Macao Polytechnic Institute

Beijing University of Technology

Taiwan Normal University

Guangxi Arts University

Guangzhou Academy of Fine Arts

Hubei Institute of Fine Arts

Luxun Academy of Fine Arts

Nanjing University of the Arts

Academy of Arts & Design, Tsinghua University

Sichuan Fine Arts Institute

Shantou University

Tianjin Academy of Fine Arts

Xi’an Academy of Fine Arts

City University of Hong Kong

Xiamen University

China Academy of Art

Central Academy of Fine Arts

Faculty of Humanities and Arts, Macau University of Science and Technology

General planners: Gao Shiming, Xu Jiang

General consultants: Zhao Yan, Han Xu, Bi Xuefeng, Chen Zhengda

Chairperson: Wu Weichen

Vice Chairperson: Fang Shuhong

Secretary: Yuan Jingyi

Second Secretary: Huang Lu

Member of the Competition Organizing Committee:

Hou Guangcheng, Zhang Qian, Wu Zhihua, Liang Jing, Feng Shifan, Huang Yeqing, Liu Jiahao, Bao Yuchen, Yu Jifang, Mao Yu, Zeng Deqian, Lyu Yilin, Wang Yu, Li Mingliu, Zhang Zhuoran