2022红点品牌与传达大奖69件最佳设计作品完整榜单

发布时间:2022年11月17日 分类:视觉传达作品 浏览量:6233

“尽管挑战是巨大的,但变革之路总是由新机会铺就的。设计师们和企业在危机面前表现出强烈的奉献精神和创造力,显示着传达设计师的工作,与整个社会息息相关。”

——红点奖创始人兼主席

彼得·扎克教授博士

 

2022年红点品牌与传达设计大奖(Red Dot Award: Brands & Communication Design)获奖作品已正式公布,红点奖创始人兼主席彼得·扎克教授博士与评审Damon Aval、Jianping He、Jean Jacques Schaffne共同为获奖者颁奖。

2022年红点品牌与传达设计大奖中,品牌设有38个行业,传达设计设有18个组别,来自全球48个国家和地区的设计作品和项目参加了红点品牌与传达设计大奖的评审。

经过国际评审团精密的审视和激烈讨论,最终61件作品和项目脱颖而出获得红点最佳设计奖(Red Dot: Best of the Best),6件作品获得红点至尊奖(Red Dot: Grand Prix),1家公司获得红点年度最佳机构(Red Dot: Agency of the Year ), 1件作品获得红点新锐设计奖(Red Dot: Junior Prize)。

2022红点品牌与传达设计大奖

部分获奖作品

以下是2022年红点品牌与传达设计大奖最佳设计奖的完整获奖作品榜单,让我们一起先睹为快~

红点至尊奖

Red Dot: Grand Prix

Archisearch the Paper Edition

(Magazine)

客户:The Design Ambassador / Vassilios Bartzokas, Berlin, Germany

设计:Post-Spectacular Office, Thessaloniki, Greece

项目团队:

The Design Ambassador:

Vassilios Bartzokas (Title Owner/Managing Director/Curator)

Danai Makri (Editorial Director)

Aris Marinakis Architectural Editions:

Aris Marinakis (Publisher)

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2022红点至尊奖Red Dot: Grand Prix

2022

Post-Spectacular Office: Archisearch的网络版每天都在更新内容,展示来自世界各地的众多建筑项目。而对更多策划内容、焦点话题和理论方法介绍的需求导致了其印刷版本的诞生。

设计团队认为字体作为具有文化意义的形状,本身就能够承载一种叙事。他们在Archisearch创建了两个字体系统,其中贯穿了整期杂志的基础字体参考了城市形状的文字排版,而用于标题的字体则在每一章的变化中创造了必要的张力,并定义了阅读的节奏。除此之外,对格式的敏锐处理、经过深思熟虑的排版和材料的选择,以及精细如每一册装订线的颜色匹配的细节,都使得Archisearch拿在手中就能感受到简单的愉悦。

Closed Eyes

(Social Campaign)

客户:Babyn Yar Holocaust Memorial Center, Kyiv, Ukraine

设计:The First The Last, Kyiv, Ukraine

项目团队:

The First The Last:

Ivan Mavrytiuk (Designer)

Nikita Metlitskiy (Project Management)

Olga Mitnikova (Account Management)

Alexandr Malovichko (Programming)

Maks Stepenko (Art Direction)

Babyn Yar Holocaust Memorial Center:

Anna Furman (Deputy CEO)

Aleksandr Belikov (Senior Researcher)

Nataliya Belikova (Senior Researcher)

Iryna Iechak (Project Management)

Denis Kurinnyi (Technical Direction)

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2022红点至尊奖

Red Dot: Grand Prix

2022

Closed Eyes可以被视为是一座任何人都可以作出贡献的数字纪念馆,建立网站的初衷是为了保存对战争受害者的记忆。它具有直观的用户指导和极具情感吸引力的页面设计,结合清晰明确的字体和模糊的图像传达了这样一个理念——尽管世界对这些残酷的图片闭上了眼睛,但战争的悲剧是绝对真实的。

Philips 5000 Series Breakfast set - Eco Conscious Edition packaging

(Sustainable Packaging)

客户:Philips Domestic Appliances, Amsterdam, Netherlands

设计:Philips Domestic Appliances Experience Design., Amsterdam, Netherlands

Philips Experience Design, Eindhoven, Netherlands

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2022红点至尊奖

Red Dot: Grand Prix

2022

Philips这款早餐套餐由咖啡机、电热水壶和烤面包机组成,采用柔滑的白色配色方案和简约的轮廓。时尚的木饰面细节与自然外观相得益彰。特别强调可持续材料的使用。所有塑料部件均完全由回收植物油制成。由于回收过程,材料具有小的不规则性,这使产品具有独特的特性。

REWE Green Farming Supermarket in Wiesbaden-Erbenheim

(Retail Design)

客户:REWE Markt GmbH | Peter Maly, COO REWE, Cologne, Germany

设计:acme London / Berlin – Architecture., London, United Kingdom

knippershelbig GmbH Stuttgart / Berlin – Structural Design, Berlin, Germany

项目团队:

REWE Deutscher Supermarkt AG & Co KGaA:

Klaus Wiens (Project Director)

REWE Markt GmbH:

Dejan Arezina (Head of Construction)

Torsten Gruska (Project Manager on Site)

ECF FARMSYSTEMS GMBH – Farm Design:

Nicolas Leschke (CEO/Founder)

Marc Wieland (Project Manager)

GTL Michael Triebswetter Landschaftsarchitekt – Landscape Design:

Michael Triebswetter (Director)

Katharina Janusch (Project Manager)

KREBS+KIEFER Ingenieure GmbH:

Rolf König (Fire Safety Consultant)

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2022红点至尊奖

Red Dot: Grand Prix

2022

REWE集团经营约3700家超市,是德国领先的零售商之一。2006年,该公司首次将可持续性政策纳入其指导原则。设计团队为REWE创造了一个模块化、可持续的建筑概念,它与REWE多方面的服务和自我生产超市的愿景相联系。

REWE绿色农业超市是REWE开创新一代绿色超市的典型案例。每年有80万株罗勒在屋顶水培农场生长,这些植物的肥料来自于LEWE在现场养殖、屠宰和销售的鱼的排泄物,不使用任何杀虫剂。与此同时,来自可持续森林资源的木材被用于模块化系统的建造,智能的制冷和供暖技术、100%的清洁能源以及用于屋顶农场、厕所和超市的清洁雨水都有助于节约资源。

Sitko Pizza

(Brand Identity)

客户:Sitko Pizza, Tampere, Finland

设计:Werklig, Helsinki, Finland

项目团队:

Werklig:

Mikko Reponen (Lead Creative)

Juuso Siltanen (Designer)

Isabella Ekström (Project Management)

Janne Kaitala (Strategic Planning)

Timo Bontenbal (Animation)

Richard GrosJean (Web Development)

Thierry François (Web Development)

Henry Taavitsainen (Text)

KoskiSyväri:

Tuukka Koski (Photography)

Pekka Ala-Seppälä (Project Management)

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2022红点至尊奖

Red Dot: Grand Prix

2022

Werklig公司为Sitko披萨公司所做的设计几乎打破了与披萨有关的所有既定形象。没有意大利,没有西红柿,也绝对没有红色和绿色,"有时事情并不像它们看起来那样——这是一件好事。我们需要一点勇气来做与熟悉的方式不同的事情。"评委们这样评价Sitko Pizza的品牌识别。通过颠覆传统,加上带有一点“朋克摇滚”色彩的不同元素的巧妙组合,设计团队赋予了品牌鲜活的形象,使得Sitko Pizza在讲述自己故事的同时,也从其他手工比萨店中脱颖而出。

Tsubame-Sanjo Factory Museum

(Exhibition Design )

客户:Sanjo City & Tsubame City, Niigata, Japan

设计:SPREAD, Tokyo, Japan

项目团队:

KOUBA Project Team:

Ritsu Yamada (Chairperson)

Yu Yamada (Creative Direction)

SPREAD (Design & Art Direction)

Jingu Ooki (Photography & Video)

Kazuhiro Kodaira (Photography & Video)

Tomoya Kishimoto (Projection)

Yoshinao Yamada (Editing & Text)

Miki Koike (PR)

Takumi Saito (Installation)

Kazuya Saito (Installation)

Hirohisa Yokoyama (Project Management)

Sayaka Sakai (Project Management)

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2022红点至尊奖

Red Dot: Grand Prix

2022

Tsubame-Sanjo Factory博物馆是一个位于废弃工厂的独特临时展览,致力于展示当地金属加工工业的历史和文化。项目的主要设计团队SPREAD将景观设计的环境主义方法与平面设计中采用的视觉技术结合起来,为当地制造业的历史和文化与下一代之间架起了一座可视化桥梁。

视觉识别灵感来自于火的颜色,这是当地工业的关键元素。SPREAD以条纹的形式象征性地使用了粉红色,让人想起工厂里用来警告可能发生的危险的黑色和黄色地板标记带。色彩刺激了人们的感官和情感,与地点、展品、投影、视频、图形、声音和光线的完美互动共同创造了一个身临其境的沉浸式展览体验。

红点年度最佳机构

Red Dot: Agency of the Year

红点奖:年度最佳机构(Red Dot: Agency of the Year)荣誉称号每年颁发给那些以出色设计质量赢得红点奖评委青睐的机构,它们在当前的评选中或在几年的时间里表现出始终如一的卓越设计成就。

今年,这一特别奖项授予给MetaDesign,该机构近年来以其出色的设计成就多次赢得评委会的青睐,仅在2022年的红点奖评选中就获得了六项殊荣。

MetaDesign

2022红点年度最佳机构

Red Dot: Agency of the Year

2022

自1979年成立以来,MetaDesign将自己定位为创意品牌咨询公司,致力于为国际领先的公司以及中小企业、公共部门组织和非政府组织提供成功的市场定位和品牌发展。AOK、保时捷、海德堡材料、滴滴出行、汉高和MediaMarkt等客户都受益于该机构的专业知识和丰富经验。

红点新锐设计奖

Red Dot: Junior Prize

Laundry Clinic

(Special Publication)

大学院校:Ling Tung University, Taichung, Taiwan, China

设计:Ling Tung University, Taichung, Taiwan, China

项目团队:

Yi-Ling Chen (Animation)

Xin-Rong He (Web Design)

Hong-Jie Chen (Image Editing)

Pin-Ling Chen (Art Direction)

指导教授:

An-Hui Ching, Wei-Jen Huang

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2022红点新锐设计奖

Red Dot: Junior Prize

2022

年轻设计师在处理可持续发展问题时的实用主义在中国台湾岭东科技大学学生进行的 "洗衣诊所 "项目中得以充分彰显。设计团队认为洗衣服的过程就像看医生,他们想找出使衣服 "生病 "的原因。在14个月的时间里,他们用不同的面料制作了一套全面直观的指导手册,并装在丝印的盒子里,以一种可触觉的方式来指导处理纺织品和去除污渍的正确方法。

通过强调衣服也会 "生病",设计师们提醒人们注意对衣服的正确护理,从而防止它们因不专业的洗涤造成的损坏而被丢弃。经过适当护理的衣服寿命更长,需要生产的衣服也就更少,由此可以减少服装和时尚行业对环境的负面影响。

红点年度最佳品牌

Red Dot: Brand of the Year

Children’s Exploratorium of Hsinchu City

公司:Children’s Exploratorium of Hsinchu City

领导机构:Visual Image Design Co., Ltd.

公司创始人:Hsinchu City Government

客户:Children’s Exploratorium of Hsinchu City, Hsinchu City, Taiwan, China

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2022红点年度最佳品牌

Red Dot:  Brand of the Year

2022

中国台湾新竹儿童探索馆最早位于2010年上海世博会台湾馆内,随后被重新安置在新竹。为了将它变成一个探索馆,其建筑被重新改造,并开发了更符合博物馆 "解构、探索和更新 "理念的品牌架构。运营该博物馆的城市需要借助于创建一个具有明确视觉识别的强大品牌,以符合该探索馆创新的学习和休闲场所的定位。

Ken-Tsai Lee设计实验室的任务即设计这种视觉识别。"这个项目的挑战在于打破公众对视觉设计的既定印象,因为这是典型的儿童设计,"Ken-Tsai Lee说道,"与此同时,我们需要确保设计是创新的,并传达儿童探索馆的实验和探索精神。" 设计的结果是一个精炼的视觉识别,其本质基于三个元素:代表儿童的汉字「兒」,由于其意象而被普遍理解;像素图形作为技术的象征;以及基于如迷宫、吃豆子和贪吃蛇的游戏作为玩耍探索的参考。为该品牌选择的颜色是粉色、黄色和绿色,色彩饱和度降低,以吸引所有年龄段的儿童,避免视觉上的过度刺激,并将探索馆与其他娱乐场所区分开来。

 

RTL

公司:RTL

公司创始人:RTL Group / Bertelsmann

客户:RTL Deutschland GmbH, Cologne, Germany

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2022红点年度最佳品牌

Red Dot:  Brand of the Year

2022

不同的媒体形式被整合在 "RTL联合 "的指导原则下,RTL品牌也经历了一次品牌重塑的过程。品牌新视觉外观的关键元素是二维标志,由三个16:9格式的矩形和三个字母 "RTL"组成。这里的特别之处在于,以前的品牌颜色红、黄、蓝固定单一,现在的颜色选择则是可变的,通过使用AI辅助软件,自动适应相应内容的颜色。评审团这样评价新的RTL品牌设计:"它是基于对企业设计的创新诠释,标志的颜色和位置给予其极大的自由度和令人惊讶的简洁性:仅三个元素就足以支撑起一切。"

RTL塑造了一个经过长期发展的、深深嵌入公众意识中的品牌世界。在重塑RTL品牌时,面临的重要挑战之一是在保留过去的视觉力量的同时,为其注入新的内核和现代的外观。另一个挑战是设计系统的开发,使其在为不同的产品和渠道扩展设计的同时,还将制订一套清晰的规则,既能指导创意人员,又能为创意自由留出空间。

红点最佳设计奖

Red Dot: Best of the Best

100 Graphic Design Diaries

(Typeface Design)

客户:Allergy Studio, Shanghai, China

设计:Zhuohan Shao, Shanghai, China

项目团队:

Allergy Studio:

Zhuohan Shao (Art Director/Designer)

Qianwen Wang (Photography)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

44GROUP

(Corporate Design)

客户:44GROUP, Lviv, Ukraine

设计:Qubstudio, Digital Product Design and Branding Agency, Lviv, Ukraine

项目团队:

Qubstudio:

Yaroslav Turko (Brand Designer)

Tina Marhitych (Communications Specialist)

Victor Fedyuk (Art Director)

Sasha Hordiyenko (Project Manager)

Lada Leitsius (Creative Director of PR)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

AGAPE

(Special Publication)

客户:Hatzopoulos, Thessaloniki, Greece

设计:Beetroot, Thessaloniki, Greece

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Bacteria Museum

(Brand Design)

大学院校:School of Visual Arts, New York, USA

设计:Ji Eun Lee, Santa Clara, USA

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

BMW Group IAA 2021 | Open Space

(Exhibition Design Elements, Circular Hub)

客户:BMW Group, Munich, Germany

设计:Elastique. GmbH, Cologne, Germany

项目团队:

Elastique. GmbH:

Sarah Jennen (Creative Director)

Andreas Schimmelpfennig (Creative Director)

Ioannis Miahilidis (Technical Director)

Justus Jäger (Art Director)

Henning Ramke (Junior Art Director)

Misha Shyukin (Senior Digital Artist)

Hadrien Ledieu (Senior Digital Artist)

Felix Kapfer (Junior Digital Artist)

Ronja Breitkopf (UX Designer)

Max Bosse (Composer)

Kerstin Kohle (Creative Consultant)

Ole Reinsberger (Project Manager)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Carteira bB

(Typeface Design)

客户:Banco do Brasil, Brasília, Brazil

设计:FutureBrand São Paulo, São Paulo, Brazil

项目团队:

FutureBrand:

Rodrigo Valdevite, Daniel Alencar, Alexandra Ferreira, Natália Melo, Diego Oliveira, Gustavo Vasconcelos, Makoto Saito, Francisco Fernandes, Rodrigo Alarcon

Fabio Haag Type:

Fabio Haag

Estúdio Barca

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

D&AD Exhibition in Taiwan

(Brand Promotion)

客户:National Taiwan University of Science and Technology, Taipei City, Taiwan, China

设计:Ken Tsai Lee Design Lab, Taipei City, Taiwan, China

项目团队:

National Taiwan University of Science and Technology:

Ken Tsai Lee (Art Direction)

Hao Wei Tu (Graphic Design)

Po En Wang (Film Direction)

Chiao Chang (3D Modelling)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Dallmayr Röstkunst

(Coffee Packaging)

客户:Alois Dallmayr Kaffee oHG, Munich, Germany

设计:fantomas Design GmbH & Co. KG, Munich, Germany

项目团队:fantomas Design GmbH & Co. KG:

Julia Tschakert

Lukas Nikol

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

De Correspondent

(Audio App)

客户:De Correspondent, Amsterdam, Netherlands

设计:Momkai, Amsterdam, Netherlands

项目团队:

Momkai:

Harald Dunnink (Creative Director)

Martijn van Dam (Lead Designer)

Stefan Veen (Lead UX Designer)

Joca van der Horst (UX Designer)

Lola Lindhout (Project Management)

Eddy Koek (Motion Design/Animation)

Cléa Dieudonné (Illustrator)

De Correspondent:

Rob Wijnberg (Editor-in-Chief)

Ernst-Jan Pfauth (CEO)

Lena Bril (Copywriter)

The Correspondent:

Imogen Champagne (Copy)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Deutsche Bahn – The Strengths Lens

(Service App)

客户:Deutsche Bahn AG, Berlin, Germany

设计:thjnk AG, Hamburg, Germany

项目团队:

thjnk Hamburg DB team:

Gerrit Zinke (CEO)

Natalie Hansen (Creative Director Art)

Claudia Oltmann (Creative Director Copy)

Heiko Meyer (Creative Director Copy)

Ludwig Blaumer (Creative Director Copy)

Stephan Friedrich (Strategy Director)

Florian Feldmann (3D Artist)

Pascal Schweizer (Senior Creative Copy)

Lukas Gädecke (Art Director)

Josephine Schütt (Account Director)

Steven Lahann (Account Manager

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

DIN Max

(Computer Animation)

客户:Parachute Worldwide, Attica, Greece

设计:Beetroot, Thessaloniki, Greece

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Don't Hurt Animals for Greed/Pride/Envy

(Social Impact Campaign Poster Series)

客户:Unite Design, Taipei City, Taiwan, China

设计:Unite Design, Taipei City, Taiwan, China

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Dot Go. The First Object Interaction App for the Visually Impaired

(Health App)

客户:Dot Incorporation, Seoul, South Korea

设计:SERVICEPLAN GERMANY, Munich, Germany

项目团队:

SERVICEPLAN GROUP:

Alex Schill (Global Chief Creative Officer)

Michael Wilk (Global Head of Design)

Matthias Harbeck (Chief Creative Officer Germany)

SERVICEPLAN GERMANY:

Rohil Borole (Art Director)

Kai West Schlosser (Art Director)

Shruthi Subramanian (Copywriter)

Franz Röppischer (Executive Creative Director)

Lorenz Langgartner (Executive Creative Director)

Dennis Fritz (Director/Motion Designer)

Saurabh Kakade (Creative Lead)

Hyperinteractive:

Dieter Pries (Innovation Director)

Hendrik Sommerfeld (Editor/Motion Designer)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

ECO 6L Purified Water

(Sustainable Packaging)

客户:NWP – New Water Project Lda, Algés, Portugal

设计:Logoplaste Innovation Lab, Cascais, Portugal

项目团队:

Logoplaste Innovation Lab:

Daniel Correia (Project Manager)

Alex Santos (CAD)

Carlos Alves (Packaging Designer)

Paulo Correia (Project Manager)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Every Home

(Visual Effects)

客户:Telefónica Germany, Munich, Germany

设计:SERVICEPLAN GERMANY, Munich, Germany

项目团队:

SERVICEPLAN GROUP:

Alex Schill (Global Chief Creative Officer)

SERVICEPLAN GERMANY:

Lars Holling (Managing Partner)

Leif Johannsen (Managing Creative Partner)

Patrick Matthiensen (Managing Creative Partner)

Sabrina Schwartz (Client Service Director)

Pavel Bondarenko (Creative Director Art)

Daniel Steller (Creative Director Text)

Tudor Cucu (Senior Art Director)

Felix Ebell (Senior Art Director)

Philipp-Morten Gohla (Senior Copywriter)

REKORDER:

Rodrigo Saavedra (Director)

Benjamin Todd

o2 Telefónica:

Michael Falkensteiner (Director Brand & Marketing Communications)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

FAQ YOU – A mobile platform

(Website)

客户:ohhh! foundation, Hamburg, Germany

设计:loved gmbh/thjnk AG, Hamburg, Germany

项目团队:

loved gmbh:

Alexander Müsgens (Creative Direction)

Lukas Funk (Account Management)

Julian Steiner (Art Direction)

Nora Depner (Art Direction)

Lukas Weber (Text)

Isabella Bigler (Text)

Mieke Haase (Head of Marketing)

Michael Jacobs (Head of Marketing)

Peggy Wellerdt (Art Buying)

Nadine Aber (Art Buying)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Fonta Experimental Typography Show

(Exhibition Poster)

客户:Shanghai Cultural & Art Promotion Association, Shanghai, China

设计:HOOOLY DESIGN, Hangzhou, China

项目团队:

Fan Cao (Creative Direction)

Hongrui Shen (Creative Direction)

Qiuyi Zhang (Project Management)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Formani | Obsessed with Details

(Product Catalogue (with Sample Box))

客户:Formani, Maastricht-Airport, Netherlands

设计:Zuiderlicht BV, Maastricht, Netherlands

项目团队:

Zuiderlicht:

Ruud Temmink (Art Direction/Creative Direction)

Krista Lahaye (Editorial Work/Project Management)

Jules Peters (DTP)

Formani:

Charlene Scheer (Copywriter)

Pim Aarts (Managing Director/Owner)

Hugo Thomassen (Main Photography)

Modderkolk:

Rien Modderkolk (Printing Catalogue)

Drukkerij Walters:

Pascal Walters (Printing Mini Catalogue)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Freedom Grams

(Website)

客户:AROYA, Pullman, USA

设计:SERVICEPLAN GERMANY, Munich, Germany

项目团队:

SERVICEPLAN GROUP:

Alex Schill (Global Chief Creative Officer)

Matthias Harbeck (Chief Creative Officer Germany)

SERVICEPLAN GERMANY:

Rohil Borole (Art Director)

Kai West Schlosser (Art Director)

Shruthi Subramanian (Copywriter)

Franz Röppischer (Executive Creative Director)

Lorenz Langgartner (Executive Creative Director)

Dennis Fritz (Creative Director Video)

Moby Digg:

Maximilian Heitsch (CCO)

STD.DEV:

Daniel Kuhnlein (Web Design)

kimera:

Michael Clasen (Art Direction)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Genesis Suji

(Brand Store)

客户:Genesis, Seoul, South Korea

设计:Suh Architects, Seoul, South Korea

项目团队:

Suh Architects:

Eulho Suh, Kyungen Kim, Byungwook Cho, Sindoo Kang, Jungmin Shin, Chilhyun Lim, Soongyu Jang, Na Ha, Nahyun Park

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Glamox

(Rebranding)

客户:Glamox, Molde, Norway

设计:Knowit Experience, Oslo, Norway

项目团队:

Knowit Experience:

Marc Ligeti (Lead Designer)

Mads Øvergaard (Designer)

Joffrey Lamirault (Motion Design)

Nina O’Gorman (Strategic Advisor)

Merete Land (Project Management)

Ingvild Bergsaker (Project Management)

Glamox:

Nina Hol (Group Marketing Director)

Silje Kristin Grip (Marketing Manager)

Siv Jacobsen (Graphic Design Manager)

Mariann Silset Romlund (Online Graphic Designer)

2022红点最佳设计奖

Red Dot: Best of the Best

2022

HUGO BOSS Annual Report 2021

(Annual Report)

客户:HUGO BOSS, Metzingen, Germany

设计:nexxar, Vienna, Austria

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Hyundai at CES 2022

(Trade Fair Stand)

客户:Hyundai Motor Company, Seoul, South Korea

设计:Innocean., Seoul, South Korea

Uniplan GmbH & Co. KG, Cologne, Germany

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

IKEA – Unbelievable

(TV Commercial)

客户:IKEA Deutschland GmbH & Co. KG, Hofheim-Wallau, Germany

设计:thjnk AG., Hamburg, Germany

thjnk Berlin, Berlin, Germany

项目团队:

thjnk Berlin:

Stefan Schulte (Creative Direction)

Hendrik Heine (Account Management)

Sabine Kuckuck (Creative Direction)

Matthias Kapteyn (Creative Direction)

Sophie Kearney (Art Direction)

Stephan Nürge (Art Direction)

Tamas Chyba (Text)

Benjamin Hänsel (Text)

Carl von Karstedt (Text)

Carolin Uppenbrock (Account Management)

Zauberberg Productions GmbH:

Frank Siegl (Production)

Frieder Wittich (Film Direction)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

I'm e

(Food Packaging)

客户:emart24, Seoul, South Korea

设计:DDUNGSANG Corp., Seoul, South Korea

项目团队:DDUNGSANG Corp.:

Letter Villain 2022 (Typography)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Jägermeister FNFZHN

(Digital Campaign)

客户:Mast-Jägermeister Deutschland GmbH, Wolfenbüttel, Germany

设计:la red GmbH, Berlin, Germany

项目团队:

la red GmbH:

Nicolas Molès (Creative Direction)

Lilli Kahana (Text)

Andreas Stanitzek (Text)

Christian Hartmann (Concept)

Gregor Meyer (Client Service Direction)

Benny Dornhauer (Account Management)

Isabella Voigt (Influencer & Artist Management)

Jan Hellberg (Creative CEO)

Sven Springer (CEO)

Pauline Schäfer (Media Planner)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Kadokawa Culture Museum

(Interior Design)

客户:KADOKAWA Culture Promotion Foundation, Tokorozawa City, Saitama Prefecture, Japan

设计:Matsuoka & Associates., Tokyo, Japan

Kengo Kuma & Associates, Tokyo, Japan

项目团队:

Matsuoka & Associates:

Seigow Matsuoka (Overall Supervision)

Kengo Kuma & Associates:

Kengo Kuma (Bookshelf Design)

Suguru Watanabe (Bookshelf Design)

Keiko Onohara (Bookshelf Design)

HYAKKEN Co., Ltd.:

Kanako Izumi (Planning/Book Selection/Direction)

Midori Nakamura (Planning/Book Selection/Direction)

KADOKAWA Culture Promotion Foundation:

Syun Miyashita (Contents Production)

Hisashi Imai (Contents Production)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

KAMA-ASA Shop

(Brand Store)

客户:KAMA-ASA, Tokyo, Japan

设计:KAMITOPEN Co., Ltd.., Tokyo, Japan

Naganuma Architects Co., Ltd., Tokyo, Japan

项目团队:

KAMITOPEN Co., Ltd.:

Masahiro Yoshida, Yoshie Ishii

Naganuma Architects Co., Ltd.:

Hidemitsu Naganuma

EIGHT BRANDING DESIGN Co., Ltd.:

Akihiro Nishizawa

LODGE Corp. Co., Ltd.:

Keisuke Miyamoto (Photography)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Kindness and Sharpness

(Key Visual, Exhibition Design)

客户:Jinchuang Art Space, Nanjing, China

设计:HOOOLY DESIGN, Hangzhou, China

项目团队:Hongrui Shen (Creative Direction)

Fan Cao (Creative Direction)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

KURA SUSHI

(Flagship Store)

客户:Kura Sushi, Inc., Osaka, Japan

项目团队:

SAMURAI:

Kashiwa Sato (Creative Direction), Yoshihiro Saito (Design)

Toichiro Tsuji (Design), Nao Ishiwata (Design)

OXCE:

Yoshiki Okuse (Art Direction)

On & Off Inc.:

Shinji Yamaguchi (Lighting Design)

Yayoi Aota (Lighting Design)

Bauhaus Maruei Co., Ltd.:

Jun Yamamoto (Manufacturer)

Takumi Ota Photography Co., Ltd.:

Takumi Ota (Photography)

设计:SAMURAI, Tokyo, Japan

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Labin Republic

(Soundscapes)

客户:Croatian National Television, Zagreb, Croatia

设计:Level 52 d.o.o., Labin, Croatia

项目团队:

Level 52:

Sanel Isanović (Concept/Creative Direction/Music/Sound Design)

Nikola Batelić (Recording Assistant/Sound Edit)

Zoran Karlić (Musician)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Milk Not by Cows

(Advertising Illustration)

客户:St Hubert, Shanghai, China

设计:RedBank, Beijing, China

项目团队:

RedBank:

Marwin Ma (Creative Direction)

Yang Liu (Creative Direction/Text)

Yuwen Wang (Art Direction)

Guojie Tang (Art Direction)

Zhongming Ma (Art Direction)

Zhixuan Li (Art Direction)

Illusion CGI Studio (Post-Production):-

2022红点最佳设计奖

Red Dot: Best of the Best

2022

Multi-platform Dynamic Wallpaper Series: Crystallization Under Polarizing Microscope

(Photomicrography)

客户:Xiaomi Corporation, Beijing, China

项目团队:

Xiaomi:

Haixu Lu (Creative Direction), Qiaozhuo Chen (Art Direction)

Zhenzhou Lu (Art Direction), Feilong Li (Graphic Design)

Jinglu Ma (Music/Sound Design), Jiaqi Cao (Production)

Xing Zhu (Production), Fanqi Meng (Production)

Xuanwen Yang (Programming)

Beauty of Science:

Wenting Zhu (Photography)

设计:MIUI Design Team., Beijing, China

Beauty of Science, Hefei, China

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

myPiggy – the First Smart Piggy Bank from Germany

(Education & E-Learning)

客户:VR Family Finance GmbH, Mittweida, Germany

设计:Cheil Germany GmbH, Schwalbach am Taunus, Germany

项目团队:

Cheil Germany GmbH:

Volker Selle (CEO)

Stefan Prillip (Business Director/Business Lead)

Maro Rudolf (Digital Senior Strategist/Strategic Lead)

Sascha Kirpal (Director Service Design & UX Concept/Creative Lead UX)

Sebastian Staats (Technical Director/Head of Development)

Sami Qassiti (Project Manager/Product Owner)

Janine Krämer (Senior Account Manager/Project Management)

Dr. Clemens Lango (Executive Creative Director/Application and IoT Design),

Martin Maczurek (Head of UX/Application and IoT Design)

Thomas Kaplanek (UX Designer/Application and IoT Design)

Rebekka Groene (UX Designer/Application and IoT Design)

Alexander Neusinger (Senior UX Designer/Application and IoT Design)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

MYRIAD. Where we connect.

(Virtual Reality Experience)

客户:Interactive Media Foundation gGmbH / Filmtank GmbH, Berlin, Germany

设计:Artificial Rome GmbH., Berlin, Germany

Miiqo Studios, Berlin, Germany

项目团队:

Interactive Media Foundation:

Saskia Kress (Publisher)

Filmtank:

Michael Grotenhoff (Publisher)

Miiqo Studios:

Lena Thiele (Creative Direction)

Sebastian Baurmann (Creative Direction)

Artificial Rome GmbH:

Dirk Hoffmann (Creative Direction)

Torsten Sperling-Ufer (Technical Direction)

Nico Alexander Taniyama (Art Direction)

Christian Rambow (Animation)

Katharina Przyborowski (Animation)

Rutger Hoedemaekers (Music/Sound Design)

Andrew Mottl (Music/Sound Design)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Oatly Infinite Canvas

(Website Relaunch)

客户:Oatly, Malmö, Sweden

项目团队:

Oatly Department of Mind Control:

Lars Elfman (Creative Direction)

Martin Ringqvist (Creative Direction)

Marcus Holmqvist (Project Lead)

Sarah Wallin (Editor)

Maria Timander (Copywriter)

Kristoffer Hiller (Graphic Design)

OKTO:

Emanuel Lantz (Client Director)

Andreas Blombäck (Digital Design Lead)

Andreas Fabbe (Technical Director)

Franziska Engsner (Strategist)

设计:OKTO., Stockholm, Sweden

Oatly Department of Mind Control, Malmö, Sweden

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

One for All: AOK’s New Brand Identity

(Relaunch)

客户:AOK-Bundesverband, Berlin, Germany

设计:MetaDesign GmbH, Berlin, Germany

项目团队:

AOK-Bundesverband:

Steve Plesker (Managing Director)

Jutta Rick (Head of the Brand Management/Market Research Department)

Michael Schönberger (Marketing/Media Specialist)

Kerstin Blaszkowski (Brand Management Specialist)

MetaDesign GmbH:

Olaf Schroeter (Head of Creation)

Mathias Rolfes (Creative Director)

Matthias Knoke (Design Director)

Julian Hrankov (Senior Designer)

Jörg Sesselmann (Head of Clients)

Benjamin Seidel (Senior Client Manager)

Caroline Ernst (Client Partner Spaces)

Christian Renner (Design Director Spaces)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

POP PARADISO

(Advertising Illustration)

客户:terz machen GmbH, Mönchengladbach, Germany

设计:oppa franz GmbH, Duisburg, Germany

项目团队:

oppa franz GmbH:

Maria Balkovaya (Art Direction)

Jan Puck (Programming)

Michael Menge (Creative Direction)

Marie Bürger (Graphic Design)

Sebastian Jung (Art Direction/Artwork)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Porsche – The Art of Dreams

(Documentary Film)

客户:Dr. Ing. h.c. F. Porsche AG, Stuttgart, Germany

设计:loved gmbh., Hamburg, Germany

thjnk AG, Hamburg, Germany

项目团队:

loved gmbh:

Sabine Cole (Creative Direction)

Jessica Köhler (Account Management)

PEAK:

Ralf Geutner (Creative Direction)

Gravity GmbH:

Judith Hufnagel (Strategic Planning)

Simon Roloff (Camera/Film Editing)

Make Some Noise:

Jan Schlüter (Music/Sound Design)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Revive Renault

(Brand Design Relaunch)

客户:Renault, Boulogne-Billancourt, France

设计:Landor & Fitch., Hamburg, Germany

Publicis Conseil, Paris, France

项目团队:

Landor & Fitch:

Luc Speisser (Global Chief Innovation Officer)

Tristan Macherel (Creative Direction)

Jérémie Barry (Creative Direction)

Jean-Albert Heckel (Graphic Design)

Damien Patie (Motion Design)

Geoffroy Bucaille (Graphic Design)

Inès Mordret (Account Management)

Jocelain Keith (Account Management)

Didier Hongre (Production)

Maureen Baroni (Production)

Publicis Conseil:

Marcelo Vergara (Creative Direction)

Gurvan Prioul (Creative Direction)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

RTL United Typo

(Typeface)

客户:RTL Deutschland GmbH, Cologne, Germany

设计:Arillatype.Studio, S.L.., Málaga, Spain

RTL Deutschland GmbH, Cologne, Germany

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Rudolf-Oetker-Halle

(Promotional Clip)

客户:Bühnen und Orchester der Stadt Bielefeld, Bielefeld, Germany

设计:beierarbeit GmbH, Bielefeld, Germany

项目团队:

beierarbeit GmbH:

Christoph Beier (Creative Direction)

Moritz Brandes (Film Production)

Jan Merlin Friedrich (Camera)

Boris Kabiersch (Camera)

Simon Eymann (Camera)

Christian R. Schulz (Photography)

Bühnen und Orchester der Stadt Bielefeld:

Michael Heicks (Intendant)

Martin Beyer (Managing Director)

“Holy Harbour” by Meute (Music/Sound Design)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Running Stories

(Service App)

客户:BBH Singapore, Singapore

设计:BBH Singapore, -, Singapore

项目团队:

BBH:

Joakim Borgström (Worldwide Chief Creative Officer)

Sascha Kuntze (Chief Creative Officer)

Gaston Soto (Creative Director/Head of Art)

Omar Sotomayor (Creative Director)

Dillah Zakbah (Creative Technology & Innovation Director)

Lynette Chua (Business Director)

Wendi Chong (Executive Producer)

Lesley Chelvan (Chief of Staff)

BBH Asia Pacific:

Luke Somasundram (Senior Writer)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Salt Bathed In The Sun

(Retail Packaging)

客户:Shu-Te University, Kaohsiung, Taiwan, China

设计:Shu-Te University, Kaohsiung, Taiwan, China

项目团队:

Pei-Ling Liu (Strategic Planning)

Lin-Qian Huang (Typography)

Yu-Shan Xu (Image Editing)

Xin-Yu Tan (Graphic Design)

Zhi-Lin Huang (Design)

Yun-Hang Wu (Creative Direction)

Supervising Professor:

Prof. Chao-Fu Yang

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

SCENT - Traveling Taiwan by Smell

(Packaging)

大学院校:Tunghai University, Taichung, Taiwan, China

设计:Tunghai University, Department of Industrial Design, Taichung, Taiwan, China

项目团队:

Jia-Rong Chang (Design), Shu-Shan Tsai (Design)

Supervising Professor:

Prof. Chieh-Hsin Lee

Prof. Jun-Hao Yang (Technical Direction)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Swiss Re Audio Branding

(Corporate Sound Concept)

客户:Swiss Re, Zurich, Switzerland

设计:Prophet., London, United Kingdom

why do birds GmbH, Berlin, Germany

项目团队:

why do birds:

Alexander Wodrich (Managing Director)

Leopold Hoepner (Creative Direction)

Johannes Lehniger (Composer/Sound Production)

Jan Marius Bansche (Creative Director Motion Design)

Carla Stock (Head of Motion Design)

Sebastian Damerius (Sound Production)

Sebastian Jautschus (Sound Direction)

Prophet:

Gregg Finlay (Executive Creative Director)

Gerrard Clark (Strategist)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

SYNAPSE 3D ver 6.1

(Healthcare Solution)

客户:FUJIFILM Corporation, Tokyo, Japan

设计:FUJIFILM Corporation, Tokyo, Japan

项目团队:FUJIFILM Corporation:

Yasuyo Nenoki (Design)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

The Axis of Peace

(Urban Installation)

客户:Yokosuka City, Kanagawa Prefecture, Japan

设计:Hakuten Co., Ltd., Tokyo, Japan

项目团队:

Hakuten Corporation:

Takumi Takahashi (Designer)

Hiroki Takahashi (Producer)

Shuntaro Kono (Producer)

Yoshihiro Watanabe (Construction Manager)

Panoramatiks:

Seiichi Saito (Creative Director)

Nozomi Yamaguchi (Producer)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

The Other Side Of Truth

(Website)

客户:The First The Last, Kyiv, Ukraine

设计:The First The Last, Kyiv, Ukraine

项目团队:

The First The Last:

Ivan Mavrytiuk (Designer)

Julia Shulgina (Designer)

Lera Rosinkaya (Text)

Ruslan Rybalka (Programming)

Nikita Metlitskiy (Project Management)

Maks Stepenko (Art Direction)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

The Sound of SSC

(Corporate Sound Concept)

客户:Saudi Sports Company, Riyadh, Saudi Arabia

设计:Unmute, Copenhagen, Denmark

项目团队:

Unmute:

Prof. Daniel Schougaard (Creative Direction)

Prof. Simon Kringel (Music/Sound Design)

Prof. Alexander Keller (Music/Sound Design)

Prof. Kasper Topp (Music/Sound Design)

Works:

James Brunger (Motion Design)

Jonny O’Reardon (Creative Direction)

Molly Nichols (Account Management)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

The Wish

(Online Film / Social Campaign)

客户:PENNY-Markt GmbH, Cologne, Germany

设计:SERVICEPLAN GERMANY, Munich, Germany

项目团队:

SERVICEPLAN GROUP:

Alex Schill (Global Chief Creative Officer)

Matthias Harbeck (Chief Creative Officer Germany)

SERVICEPLAN GERMANY:

Christoph Everke (Executive Creative Director)

Alexander Nagel (Executive Creative Director)

Moritz Dornig (Creative Director)

Matthias Schuster (Creative Director)

Alessia Coschignano (Senior Copywriter/Concept)

Rebecca Labiner (Senior Art Director)

Katharina King (Junior Copywriter)

Elvira Breit (Junior Art Director)

Julia Leibetseder (Senior Account Manager)

NEVEREST:

Aisha Blackwell (Executive Producer)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Touchable Hair Catalogue for the Blind

(Brand Experience)

大学院校:Dongseo University, Busan, South Korea

设计:Dongseo University, Busan, South Korea

项目团队:

Hong Lee (Creative Direction)

Dongho Kang (Art Direction)

Su Jeong Han (Art Direction)

Tae Hwan Kim (Technical Direction)

Jun Hyeon Kim (Technical Direction)

指导教授:Dosang Ryu, Mikyeong Moon

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Unilin Panels Trendshooter

(Trade Fair Stand)

客户:Unilin Panels, Oostrozbeke, Belgium

设计:King George The Mad Creative Agency, Sint-Niklaas, Belgium

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Vision Plasticfree

(Computer Animation)

客户:dalli group / Dash, Stolberg, Germany

设计:SERVICEPLAN GERMANY, Munich, Germany

项目团队:

SERVICEPLAN GROUP:

Alex Schill (Global Chief Creative Officer)

Matthias Harbeck (Chief Creative Officer Germany)

SERVICEPLAN GERMANY:

Jan Propach (Managing Creative Director)

Anna Lee Sønnichsen (Managing Director)

Sebastian Simon (Creative Director Art)

Veronika Funken (Copywriter)

Ole Ohlebusch (Copywriter)

Dr. Maike Benz (Client Lead/Strategy)

Annalena Stübler (Account Manager)

Jan Ruppert (Film Production/3D Artist)

Studio Funk Düsseldorf:

Tobias Grumbach (Sound Design)

2WEI:

Thomas Muis (Original Music)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

What Color for Tomorrow?

(Sustainability Campaign)

客户:Hanwha Group, Seoul, South Korea

设计:Innocean Inc., Seoul, South Korea

项目团队:

Innocean Inc.:

Jung A Kim (Chief Creative Officer)

Se Hee Kim (Copywriter)

Jae Seok Lee (Art Direction)

Hae Lin Jeon (Art Direction)

Jun Kyu Lee (Copywriter)

Bae Seong Kim (Film Production)

Chul Yum (Chief Account Executive)

Seon Jeong Min (Account Executive)

Bitnawa Yu (Account Executive)

Sa Rang Kim (Account Executive)

Yoon Soo Park (Account Executive)

Chang Gi Han (Account Executive)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

What is to Remember

(Brand Design)

客户:Arts & Rights, Kyiv, Ukraine

设计:Plai Büro, Kyiv, Ukraine

项目团队:

Plai Büro:

Kateryna Reshetniak (Strategic Planning)

Radana Renko (Creative Direction)

Milena Babina (Art Direction)

Alina Stetsenko (Motion Design)

Alina Dyachenko (Graphic Design)

Anzhelika Horovenko (Account Management)

Solomiia Sabat (Text)

Yaroslava Honcharuk (Text)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Yiayia and Friends

(Website)

客户:Nacaro Foods Private Company, Thessaloniki, Greece

设计:Beetroot, Thessaloniki, Greece

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

Your Life In Four Letters

(Promotional Poster Series)

客户:Otto GmbH & Co KG, Hamburg, Germany

设计:Mutabor Design GmbH, Hamburg, Germany

项目团队:

Mutabor Design GmbH:

Jonas Möllenbeck (Creative Direction)

Melissa Mlynek (Art Direction)

Heinrich Paravicini (CCO)

Isabel Fritz (Strategic Planning)

Ben Erben (Creative Direction)

Kari Massey (Motion Design)

Phuong Mai Dang (Graphic Design)

Robin Detterbeck (Graphic Design)

Character Type:

Henning Skibbe (Type Designer)

Otto GmbH & Co KG:

Alexander Rohwer (Vice President Brand & Advertising)

Ivo Friedburg (Brand Development)

Janis Zinke-Hüge (Creative Lead Designer)

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2022红点最佳设计奖

Red Dot: Best of the Best

2022

 

以上是2022年红点品牌与传达设计大奖最佳设计奖获奖作品的全部榜单。

10月28日,来自世界各地的获奖设计师们齐聚德国,在颁奖典礼上一同庆祝他们所取得的成就。

所有的2022年红点品牌与传达设计大奖获奖作品都将收录在《2022/2023年红点设计年鉴》中,与此同时,获奖作品线上展览也于红点设计大奖官网同步上线,详情请点击www.red-dot.org


 
 
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