2021第二十二届白金创意国际大赛获奖作品选登—B9.综合项目设计

白金创意国际大学生平面设计大赛由中国美术学院与浙江省美术家协会共同主办，自2000年创办至今，已成功举办22届，始终致力于为新生代设计力量创造优质、多元、国际的交流平台，年轻的准设计师们也同样以无比的热情与无畏的精神投入到竞赛当中，尽情释放自己的激情与才华。第二十二届白金创意国际大学生平面设计大赛，于2021年10月22日22时正式启动，历时66天，截止至2021年12月27日24时。

本届白金创意大赛聚集15位海内外知名设计师参与评选，先后开展了4轮的严格审核，完成了包含主题设计竞赛单以及自由主题设计竞赛单元在内，共计10项类别的评选工作。最终在众多优秀的投稿作品中选拔出476件获奖作品。

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Designer: Chen Luyi / Hu Kaiyin  |  Adviser: Tian Bo

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互联网时代下，化妆成为常态，网络中层出不穷的化妆教程，面对不同的受众能否真正授之于人，无形的化妆手法能否转化为实际操作，将这种行为记录下来，能否通过不同的媒介来传达。通过对化妆轨迹的提取，追踪每个化妆工具的运动路径，对不同轨迹进行叠加，试图搭建一种人工智能与化妆的新关联，对审美提供了新的认知和理解。

In the Internet era, makeup has become the norm. There are endless makeup tutorials on the internet, but can different audiences effectively learn these make-up techniques? Can the invisible makeup techniques be transformed into practical operations? Can this behavior be recorded and conveyed through different media? By extracting the make-up trajectory, tracking the motion path of each makeup tool, and superimposing different trajectories, we try to build a new relationship between artificial intelligence and makeup, which provides a new cognition and understanding of aesthetics.

Designer: Xu Yigu / Cai Xiwen / Lin Youya

Adviser: Bi Xuefeng

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In modern society, when food is labeled with an “expiration date”, it means that then it starts a “countdown to death” and faces the situation of being destroyed while still in an edible state at any time. The large amount of food waste caused by the expiration date makes us think: We create the food expiration date under the human cognition, but how will the food understand its own expiration date? We propose the concept of “best before date”. In this concept, the expiration date is not just a numerical indication of shelf life. Nevertheless, it has become a date set by excessive consumption and aesthetic standards, which do not belong to the food at all. We approach the visual presentation from the perspectives of both processed and raw food forms, exploring the public's perception of food expiration dates and the follow-up topics of food waste and consumption concepts through variable fonts, image reconstruction, and book design. The aim is to provoke a rethinking of the public's perception and evaluation standards of food.

Designer: Li Yiyang / Fang Ruoyu

Adviser: Lai Ningchao

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在物质生活已经发展的多样丰富的中国，但由于社会上的一些“衡水文化”“狼性文化”“996”等不良风气的出现，导致大家都有着相似的功利思想。人们本来有着不同的愿望和理想，但随着成长和步入社会，大家最后都走上了一条路，都去追求社会单一化的成功标准。许愿池是一个概念性展览，道符被用来祈祷以达成很想实现的愿望，它代表人们内心深处的理想和追求，而红色条幅则被某些机构或公司滥用于宣传功利的价值观，它在此处代表一种功利的价值观。展览通过感温油墨将多彩的道符变成统一的红色条幅, 这两种特殊的视觉语言的变化揭示了当代人们价值观趋同的问题，呼吁大家保持个性与内心追求。

In China, where material life has developed to a diverse and rich level, the emergence of “Hengshui culture”, “wolf culture”, “996 work culture” and other undesirable trends in society has caused that almost everyone becomes utilitarian. People originally had different aspirations and ideals, but as they grow up, they all end up on the same path, pursuing a single social standard of success. The Wishing Well is a conceptual exhibition where Taoist symbols are used to pray for the fulfilment of much desired wishes, representing people's innermost ideals and pursuits, while the red banner is misused by some organizations or companies to promote utilitarian values, which in this case represent a utilitarian value. The exhibition transforms colourful Taoist symbols into uniform red banners through heat-sensitive ink, the change of these two special visual languages reveals the problem of homogenization of contemporary values and call for the preservation of individuality and inner pursuit. 

Designer: Hu Chuan / Xu Xiya / Yin Wenqi

Adviser: Zheng Chao

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As the subject of social life, we human-being should discuss about the shaping of moral personality. The Analects of Confucius put forward the ethical thoughts, moral concepts and educational principles of Confucius and the Confucian school. The ancient Chinese civilization is inherited from the valuable sayings to the modern people. What is the moral basis that we follow? In ancient time, “Zi Yue” meant “Confucius says”, while at present “Zi Yue” can also be “someone says”, which implies everyone's words and deeds build the whole social ecology. With the emergencies of multiple social problems, the deviation of moral concept makes people reflect deeply. Is traditional culture still instructive today? Are moral grounds effective in modern people's behavior?

Based on ideas on the words and deeds mentioned in the Analects of Confucius, we summarize the five aspects, i.e., benevolence, righteousness, propriety, wisdom and faithfulness in the Analects, and combine them with the Five Elements Theory to discuss the corresponding social problems. We hope to reflect on one's knowledge and actions through the mediums like books or other interactive ways. Also, we hope to reflect on the present moral concept from the ancient eastern philosophy, and think about the enlightenment given by the gentleman thought in the Analects of Confucius to the modern people.

Designer: Lin Yuting / Li Peiying

Adviser: Tian Bo / Shi Chunsheng / Huang QiFan

Maps are a product of human civilization. In modern times, digital maps abstract the three-dimensional real world areas and present them as two-dimensional planes. However, due to the influence of the fourth dimension, i.e. time, various situations arise when people use two-dimensional maps in the three-dimensional world. Therefore, our design is to add the time dimension to the flat map and visualize the “time trajectory of people moving in the map”, so as to present a time map with a brand-new look from a brand-new perspective. The space and time of the digital map world and the real world overlap and intersect with each other, creating a cross-projection of time and space, virtual and reality.

Designer: Wang Qiaobeier

Adviser: He Jun / Zhang Xinrong / Liu Zhizhi

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如今，图像不再是事实的表象，而是已经成为了事实，我们所看到的都是没有原件的副本。在生活中所感知到的一切都在逐渐被拟像，变得超真实，我们的记忆在无形中被篡改。《3 MUSEUM》中的拟像物，它们从模仿中诞生，基于真实却超越真实。在作品中，3这个数来源于斐波那契数列（12358数列），有1处场域、2句阐释、3种秩序、5个问题、8个道具。问题分别是：如何生成事实？哪次是真实的？谁做出了解释？谁创造了真相？下一个出场的？

Nowadays, images are no longer representations of facts but have become facts, and all we see are copies without originals. Everything we perceive in life is gradually being simulated, becoming super real, and our memories are being tampered invisibly. The so-called simulacrum is not an imitation of reality, but a re-imitation and reproduction of fictional objects in human imagination. The simulacra in “3 MUSEUM” are born from imitation, based on the real but surpassing the real copy. In this work, the number “3” originates from Fibonacci sequence (12358 sequence) where 1 field, 2 sentence explanations, 3 orders, 5 questions, and 8 props exist. Questions to think: How to generate facts? In which time the fact is true? Who made explanations? Who created the truth? What is the next to come?

地球超载日

作者: 陈玲梓、丁宁、林敬如  |  导师: 毕学锋  

院校: 中国美术学院

Earth Overshoot Day

Designer: Chen Lingzi / Ding Ning / Lin Jingru

Adviser: Bi Xuefeng

School: China Academy of Art

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In Studio 视觉形象设计

作者: 雾动印社  |  导师: 孙可  

院校: 四川美术学院

In Studio Visual Image Design

Designer: Fog Dynamic Studio  |  Adviser: Sun Ke

School: Sichuan Fine Arts Institute

原子旋转

作者: 朱轶婷

导师: Charlotte-Maëva Perret / Tony Credland   

院校: 伦敦艺术大学

This Swirling Mass of Atoms

Designer: Zhu Yiting

Adviser: Charlotte-Maëva Perret / Tony Credland

School: University of the Arts London

如何成为设计师而不失去一切

作者: 陈奕含、胡昉、杨婕  |  导师: 毕学锋  

院校: 中国美术学院

How to Become a Designer Without Losing Everything

Designer: Chen Yihan / Hu Fang / Yang Jie

Adviser: Bi Xuefeng

School: China Academy of Art

基因与模因对抗的寻回

作者: 韦长龙、彭韦杰

导师: 田博、史春生、黄启帆

院校: 广州美术学院

Reconstructive Antagonism

Designer: Wei Changlong / Peng Weijie

Adviser: Tian Bo / Shi Chunsheng / Huang Qifan

School: Guangzhou Academy of Fine Arts

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馒头山漫游记

作者: 董雯卿、郝天禄、殷湘程

导师: 卢西、王弋

院校: 中国美术学院

Roaming on Mantou Mountain

Designer: Dong Wenqing / Hao Tianlu / Yin Xiangcheng

Adviser: Lu Xi / Wang Yi

School: China Academy of Art

欢迎来到微塑料世界

作者: 王舒忆  |  导师: 郑雨晗

院校: 四川美术学院

Welcome to Microplastic World

Designer: Wang Shuyi  |  Adviser: Zheng Yuhan

School: Sichuan Fine Arts Institute

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Designer: Lin Zhen / Jiang Yanyan / Zhang Yuxin

Adviser: Bi Xuefeng / Xu Zhenting

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Designer: Liao Yulu / Liu Fangzhu / Yu Shunjie

Adviser: Zheng Chao

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Designer: Zhong Yi / He Zemei / Chen Zhiruo

Designer: Cui Yue / Liang Xinxin

Adviser: Yu Qiongjie

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Designer: Shu Tong  |  Adviser: Sun Shujie

Designer: Chen Zixin / Sun Lianqi / Yi Jiawen

Adviser: Tian Bo

Designer: Zhu Lihao

Adviser: Duan Lining

Designer: Hu Shunhong / Hou Zhaoyi / He Kun

Adviser: Shen Jinli

School: Sichuan Fine Arts Institute

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Designer: Lin Lingjia / Na Zimu / Wu Weiyao

Adviser: Zhou Feng

School: China Academy of Art

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Designer: Tang Tingting

Adviser: Chen Yingzhu / Wang Hong

School: Sichuan Fine Arts Institute

Designer: Yin Xiangcheng / Hao Tianlu / Lu Xinghang

Adviser: Wu Weichen

School: China Academy of Art

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Designer: Sun Huajie

Adviser: Yang Renmin / Huang Guoliang / Hu Tao

School: Sichuan Fine Arts Institute

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Designer: Zhan Zhicheng

School: China Academy of Art

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Designer: Cai Junhui  |  Adviser: Kong Lingqi

School: Macau University of Science and Technology

Designer: Chen Zixin / Yi Jiawen / Sun Lianqi

Adviser: Huang QiFan

School: Guangzhou Academy of Fine Arts

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Designer: 8th Group  |  Adviser: Tian Bo

School: Guangzhou Academy of Fine Arts

Designer: Shen Youyou  |  Adviser: Zhou Feng

School: China Academy of Art

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Designer: Hu Siqi / Mao Ying / Wang Hankun

Adviser: Zheng Chao

School: China Academy of Art

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Designer: Yang Junbin  |  Adviser: Carlos Romo-Melgar

School: London College of Communicatio

Designer: Ma Haoxuan  |  Adviser: Ni Jianlin

School: Nanjing Normal University

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Designer: Chen Shuai / Yu Shiqun / Zhu Riyan

Adviser: Fang Hongzhan

School: Zhejiang University of Technology

Designer: Jin Jie

Adviser: He Fang / Wang Fan / Tao Feifei

Designer: Cui Yue / Liang Xinxin / Kong Jeonghyeon

Adviser: Wang Yi / Chen Zhengda

大数据——咬文嚼字

作者: 刘玉清、陈淑雅、季静  |  导师: 陈斯斯 

院校: 宁波大学科学技术学院

Big Data — Critical Words

Designer: Liu Yuqing / Chen Shuya / Ji Jing

Adviser: Chen Sisi

School: College of Science & Technology Ningbo University

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