2022第二十三届白金创意国际大赛获奖作品—B3.品牌形象设计

发布时间：2023年5月11日分类：视觉传达作品浏览量：8051

白金创意国际大学生平面设计大赛由中国美术学院与浙江省美术家协会共同主办，自2000年创办至今，已成功举办23届，始终致力于为新生代设计力量创造优质、多元、国际的交流平台，年轻的准设计师们也同样以无比的热情与无畏的精神投入到竞赛当中，尽情释放自己的激情与才华。第二十三届白金创意国际大学生平面设计大赛，于2022年10月9日开启征集至2023年2月6日24:00征集截止，自由主题竞赛单元历时66天，主题竞赛单元历时121天。

本届白金创意大赛聚集14位海内外知名设计师参与评选，先后开展了5轮的严格审核，完成了包含主题设计竞赛单元以及自由主题设计竞赛单元在内，共计11项类别的评选工作。最终在众多优秀的投稿作品中选拔出476件获奖作品。

‍>> 自由主题竞赛单元——B3.品牌形象设计类别共产生44件获奖作品。金奖1名、银奖1名、铜奖2名，优秀奖13名、入围奖27名。>>

舒展的生活——重庆艺术书展

视觉形象设计

作者: 陈浩然｜导师: 孙可

院校: 四川美术学院

Relaxed Life — Visual Image Design of Chongqing Art Book Fair

Designer: Chen Haoran ｜ Adviser: Sun Ke

School: Sichuan Fine Arts Institute

《重庆艺术书展视觉形象设计》围绕“舒展的生活”这一核心概念展开设计。目前，艺术书展成为了大众线下观展的新潮流，成为快节奏生活中年轻人的心灵休息区。通过书展活动，以舒展的运动形象来表现大众在“书的世界”里享受自由、快乐与放松。在生活中舒展，在阅读中舒展。设计语言方面，整套作品都采用了RISO专色印刷与亚克力制作，以鲜亮的色彩带来视觉层面的欢愉。

The Visual Image Design of Chongqing Art Book Fair is designed around the core concept of "comfortable life". At present, the art book fair has become a new trend for the public to watch offline exhibitions, and a spiritual rest area for young people in fast-paced life. Through the book exhibition activities, the public can enjoy freedom, happiness and relaxation in the "world of books" with a stretched sports image. Stretch in life, stretch in reading. In terms of design language, RISO spot color printing and acrylic production are used for the whole set of works, bringing visual pleasure with bright colors.

极速卡丁车

作者: 蔡哲晔｜导师: 林涛

院校: Class Tao

SPEED DRIFTERS

Designer: Cai Zheye ｜ Adviser: Lin Tao

School: Class Tao

我最大的爱好是开卡丁车，我除了设计师之外同样是一名业余的卡丁车手，但是在当地的县城并没有非常好的场地条件与运营经费，随着场所老化，作为设计师的我希望能用最具性价比最高效地的方式帮助提升视觉并且吸引更多的人来尝试这个有趣的活动，起初卡丁车老板希望设计一个logo，但我认为单一的 logo 并不足以承载或者说能够真正帮助到场地的视觉改造，我希望这是一个更加系统性更全面的提升，我先做了一套可变字体，因为长期浸淫卡丁车，在设计上非常顺畅，我用压缩和拉长的可变视觉来体现卡丁车的车身姿态以及速度感，如急刹，加速的视觉性，并且产出了一本字体样册，选用了包赛车零件的工业油纸作为隔页加入其中，接着罗列赛车文化中常具备的一些视觉元素如赛道灯，卡丁车当中的专业术语等进行排版设计，用一些最具性价比的方式制作了工作队服，最终我以一条长120米，高4米的围挡来作为整个项目中尺寸最大最具张力的部分收尾了这个项目，我喜欢在当下这个维持了很久的环境中做一些改变和突破，对于我来说就像为一个完全没有换气的老旧空间注入新的空气，未必我注入的是最好的但一定会让空气流动起来。我认为这是我们作为设计师能够力所能及的一些有趣尝试。

My biggest hobby is to drive karts, I am also an amateur karter in addition to designer, but there is no very good venue conditions and operating funds in the local county, with the aging of the venue, as a designer I hope to use the most cost-effective and efficient way to help enhance the visual and attract more people to try this interesting activity, at first the kart owner wanted to design a logo But I think a single logo is not enough to carry or really help the visual transformation of the venue, I hope this is a more systematic and comprehensive upgrade, I first made a set of variable fonts, because of long-term immersion in karting, in the design is very smooth, I use the compression and elongation of the variable visual to reflect the body attitude of the kart and the sense of speed, such as sharp braking, acceleration of the visual, and produced I then listed some visual elements of the racing culture such as track lights, karting terminology, etc., and used some of the most cost effective ways to create the work team uniforms, and finally I ended the project with a 120m long, 4m high fence as the largest and most intense part of the project. For this project, I like to make some changes and breakthroughs in the current environment, which has been maintained for a long time, for me it's like injecting new air into an old space that has no ventilation at all. I think this is something interesting that we can do as designers.

大物

作者: 周毅俊｜导师: 介新刚

院校: 中山职业技术学院

HUGE ITEMS

Designer: Zhou Yijun ｜ Adviser: Jie Xingang

School: Zhongshan Polytechnic

“大物 HUGE ITEMS”是一家拥有线上展厅的美术馆，品牌视觉以“大物” 为出发点，logo 可通过放大自身某一部分，去重新构造一个新的视觉形态，放大我们当下所见之物。再放大过程中，发现被忽略的裂缝，情绪，结构，并重构人与作品的想象与关系。

"HUGE ITEMS" is an art gallery with an online exhibition hall. The brand vision is based on "Big Things". Logo can reconstruct a new visual form and magnify what we see now by enlarging a part of itself. In the process of re amplification, we found the neglected cracks, emotions and structures, and reconstructed the imagination and relationship between people and works.

陈炉艺术古镇

作者: 王子豪｜导师: 张犁

院校: 西安美术学院

Chen Lu ART Town

Designer: Wang Zihao ｜ Adviser: Zhang Li

School: Xi’an Academy of Fine Arts

陈炉是自古以来的陶瓷重镇。在古镇面临转型的当下陈炉艺术古镇的品牌打造围绕着“传统与现代交融”这一核心理念展开。出于其需要面对新消费者这一需求前提，在品牌视觉上尝试在传统瓷器的基础上进行元素提取并将其赋予“非传统”的视觉效果。同时在品牌视觉上关注多元化的打造，出于对其活泼轻松的风格考虑，视觉能够在一定的范围内呈现可变的样貌。

可变的标志设计灵感来自于制作陶瓷时的步骤——拉坯。拉坯是通过转动的工作台配合双手进行陶瓷形状的初步塑造的过程。随着手指的拨动，泥坯在表面出现一圈圈的波纹形状。拉坯是传统陶艺与现代陶艺都会使用到的技法，任何陶瓷都是以其最初生的状态——陶泥示人。这正是从陶瓷视角下来看传统与现代交融的环节，陶泥未完成的、不被定义的状态也正能体现出多元化的概念。所以在 logo 设计上我将泥坯抽象化为三层，图形下的文字也依照拉坯时产生的波浪线进行灵活排版。同时从可变角度出发，陈炉的 logo，与陶瓷图形相遇时，logo 上部分的泥坯会抽象地呈现出该陶瓷在拉坯时泥坯的外形，即其上中下的宽度，以此达成标志在限度内的可变。同时作品中的陶器图形为 28 种各不相同的传统器型，不过我使用的是它们在拉坯是所呈现的样貌。这种“不完全”却恰好能体现出推陈出新的设计目的。在纹样上我将 logo 的泥坯作为小元素对陈炉当地特色风光罐罐墙的抽象概括，仔细看纹样会发现正形之外的负形悄悄排列着当地最具特色的陶罐。

Chenlu has been an important ceramic town since ancient times. The brand building of the ancient town of Chenlu Art is centered on the core concept of "integration of tradition and modernity". In order to meet the needs of new consumers, the brand visually tries to extract elements from traditional porcelain and endows it with "non-traditional" visual effects. At the same time, we pay attention to the diversification of the brand vision. For the consideration of its lively and relaxed style, the vision can present a variable appearance within a certain range.

The variable logo design was inspired by the step used in making ceramics — drawing. Pottery ceramics via the rotating table with both hands in the shape of a preliminary shaping process. As the fingers move, the mud billet appears in circles of corrugated shape on the surface. Drawing is a technique used in both traditional and modern ceramics. Any ceramic is presented in its original state — clay. This is exactly the link of the integration of tradition and modernity from the perspective of ceramics. The unfinished and undefined state of pottery clay can also reflect the concept of diversification. Therefore, in the logo design, I abstracted the clay blank into three layers, and the text under the figure was flexibly typeset according to the wavy lines generated during the blank drawing. At the same time, from a variable Angle, when the logo of the old furnace meets the ceramic pattern, the clay blank on the upper part of the logo will abstractively show the shape of the clay blank during the drawing of the ceramic, that is, the width of the top, middle and bottom, so as to achieve the variability of the logo within the limit. At the same time, the pottery patterns in the work are 28 different traditional pottery types, but I use their appearance in the drawing. This kind of "incomplete" but just can reflect the new design purpose. In the pattern, I take the clay blank of logo as an abstract summary of the local characteristic scenery of Chenlu pot wall as a small element. If you look closely at the pattern, you will find that the negative shape besides the positive shape quietly arranges the most distinctive local pottery POTS.

ICPDC 2022

作者: 胡川、马远志、马远宁

导师: 毕学锋、郑朝

院校: 中国美术学院

ICPDC 2022

Designer: Hu Chuan / Ma Yuanzhi / Ma Yuanning

Adviser: Bi Xuefeng / Zheng Chao

School: China Academy of Art

「铸金炼课」展览视觉形象设计

作者: 房鑫冰、黄晨杨、高景行｜导师: 王弋

院校: 中国美术学院

Visual Identity Design for the Gold Course Exhibition

Designer: Fang Xinbing / Huang Chenyang / Gao Jingxing

Adviser: Wang Yi

School: China Academy of Art

不方便的行李展

作者: 左译友｜导师: 李德庚

院校: 清华大学

Inconvenient Luggage Exhibition

Designer: Zuo Yiyou ｜ Adviser: Li Degeng

School: Tsinghua University

山川日月

作者: 张艾澄、林子钰｜导师: 吴炜晨

院校: 中国美术学院

Sun & Moon Mountain & River

Designer: Zhang Aicheng / Lin Ziyu

Adviser: Wu Weichen

School: China Academy of Art

藤编研究所

作者: 黄祖麟、杨炎坤｜导师: 唐铄

院校: 华南农业大学

RATTAN INSTITUTE

Designer: Huang Zulin / Yang Yankun

Adviser: Tang Shuo

School: South China Agricultural University

NOW! 艺术书展

作者: 夏连健｜导师: 曾敏

院校: 四川美术学院

NOW! Art Book Fair

Designer: Xia Lianjian ｜ Adviser: Zeng Min

School: Sichuan Fine Arts Institute

山水美术馆品牌形象设计

作者: 孙尧｜导师: 克里斯·罗

院校: 弘益大学

Brand Image Design of Landscape Art Museum

Designer: Sun Yao ｜ Adviser: Chris Ro

School: Hongik University

展览品牌形象活动推广——瞬时

堆叠摄影展

作者: 王坤｜导师: 孙可

院校: 四川美术学院

Exhbition Brand Image Promotion — Instantaneous Stacking Photography Exhibition

Designer: Wang Kun ｜ Adviser: Sun Ke

School: Sichuan Fine Arts Institute

hisea 品牌搭建及文创衍生品设计

作者: 廖佳佳、李维、吴怡萱

导师: 沈婷、戴佳岸

院校: 广州美术学院

hisea Brand Building and Cultural Products Design

Designer: Liao Jiajia / Li Wei / Wu Yixuan

Adviser: Shen Ting / Dai Jiaan

School: Guangzhou Academy of Fine Arts

印象西湖品牌视觉设计

作者: 王国杰、董建华｜导师: 董建华

院校: 江苏理工学院

IMPRESSION WESTLAKE

Designer: Wang Guojie / Dong Jianhua

Adviser: Dong Jianhua

School: Jiangsu University of Technology

花花世界

作者: 王荣贺、姜薇、葛瑞德

导师: 赵璐、黄林

院校: 鲁迅美术学院

Colorful World

Designer: Wang Ronghe / Jiang Wei / Ge Ruide

Adviser: Zhao Lu / Huang Lin

School: LuXun Academy of Fine Arts

设动力 2022

作者: 胡川、马远志、马远宁

院校: 中国美术学院

Design Power 2022

Designer: Hu Chuan / Ma Yuanzhi / Ma Yuanningi

School: China Academy of Art

SEW IN A ROW 不止

作者: 廖柏岐、陈峰｜导师: 叶仲楠

院校: 西安美术学院

SEW IN A ROW

Designer: Liao Baiqi / Chen Feng

Adviser: Ye Zhongnan

School: Xi’an Academy of Fine Arts

新媒体核心小组

作者: 陈秋涵｜导师: Elaine Alderette

院校: 艺术中心设计学院

New Media Caucus

Designer: Chen Qiuhan ｜ Adviser: Elaine Alderette

School: Art Center College of Design

快捷开锁

作者: 陈昕玥｜导师: 冯曾

院校: 温州肯恩大学

Unlock Fastest

Designer: Chen Xinyue ｜ Adviser: Feng Zeng

School: Wenzhou-Kean University

PRE

作者: 朱乙钲｜导师: 蒋远博

院校: 温州肯恩大学

PRE

Designer: Zhu Yizheng ｜ Adviser: Jiang Yuanbo

School: Wenzhou-Kean University

Oxyreact Design 氧化反应

作者: 岳威阳｜导师: 陶海峰

院校: 上海理工大学

Oxyreact Design

Designer: Yue Weiyang ｜ Adviser: Tao Haifeng

School: University of Shanghai for Science and Technology

昆虫记

作者: 牛哲｜导师: 刘杨

院校: 长沙师范学院

Entomology

Designer: Niu Zhe ｜ Adviser: Liu Yang

School: Changsha Normal University

What’s your MOOD 沐光文化

品牌视觉设计

作者: 吴卓｜导师: 李冠林

院校: 西安美术学院

What’s Your MOOD Mulight Culture Identity

Designer: Wu Zhuo ｜ Adviser: Li Guanlin

School: Xi’an Academy of Fine Arts

“乡野艺校”美育品牌

作者: 李秋霖、王儒嫣｜导师: 虞琼洁

院校: 中国美术学院

"Art School in the Field" Aesthetic Education Brand

Designer: Li Qiulin / Wang Ruyan

Adviser: Yu Qiongjie

School: China Academy of Art

选林所选

作者: 黄叶青、冯诗帆｜导师: 吴炜晨

院校: 中国美术学院

Choose What the Forest Chooses

Designer: Huang Yeqing / Feng Shifan

Adviser: Wu Weichen

School: China Academy of Art

来赶海咯·品牌视觉形象设计

作者: 摆得灿烂（团队）｜导师: 肖静、欧阳莉

院校: 广州美术学院

Environmental Protection Angle

Designer: Let it go (team)

Adviser: Xiao Jing / Ouyang Li

School: Guangzhou Academy of Fine Arts

WOHUO——老司城文旅品牌形象设计

作者: 毛羽、施凯青｜导师: 吴炜晨

院校: 中国美术学院

WOHUO — LaoSicheng City Cultural Travel Brand Image Design

Designer: Mao Yu / Shi Kaiqing

Adviser: Wu Weichen

School: China Academy of Art

重庆科学城视觉形象设计

作者: 高梓乐｜导师: 陈滢竹

院校: 四川美术学院

Visual Image Design of Chongqing Science City

Designer: Gao Zile ｜ Adviser: Chen Yingzhu

School: Sichuan Fine Arts Institute

「传统·再生」四川大学艺术学院 2022 届视觉传达设计 / 动画本科生毕业作品展视觉形象设计

作者: 张俊彦 ｜导师: 许亮

院校: 四川大学

"Tradition and Regeneration" Art College of Sichuan University 2022 Visual Communication Design / Animation Undergraduate Graduation Exhibition Visual Design

Designer: Zhang Junyan ｜ Adviser: Xu Liang

School: Sichuan University

万能五金品牌设计

作者: 刘一凡、冯纯杰｜导师: 万千个

院校: 中国美术学院

Universal Hardware Brand Design

Designer: Liu Yifan / Feng Chunjie

Adviser: Wan Qiange

School: China Academy of Art

狐渡——野营品牌设计

作者: 金潇｜导师: 陆洲

院校: 杭州师范大学

Radian:Camping Brand Design

Designer: Jin Xiao ｜ Adviser: Lu Zhou

School: Hangzhou Normal University

“出走生鲜”超市品牌形象设计

作者: 黄卓瑜｜导师: 孔祥国

院校: 中山职业技术学院

“Flee Fresh” Supermarket Brand Image Design

Designer: Huang Zhuoyu ｜ Adviser: Kong Xiangguo

School: Zhongshan Polytechnic

认识·再发现——潮汕建筑文化展

作者: 梁馨丹｜导师: 蔡仕伟

院校: 汕头大学

Understanding and Rediscovery — Chaoshan Architectural Culture Exhibition

Designer: Liang Xindan ｜ Adviser: Cai Shiwei

School: Shantou University

千里堤花鸟鱼虫市场改造计划

作者: 马泽浩

院校: 天津商业大学

Qianlidi Flower, Bird, Fish and Insect Market Transformation Plan

Designer: Ma Zehao

School: Tianjin University of Commerce

“外放”唱片店

作者: 艾书憬｜导师: 王子路

院校: 湖北美术学院

Speakerphone Record Shop

Designer: Ai Shujing ｜ Adviser: Wang Zilu

School: Hubei Institute of Fine Arts

COCKLE COFFEE 鸟蛤咖啡

品牌形象设计

作者: 魏凯瑶｜导师: 吴小华

院校: 中国美术学院

COCKLE COFFEE Brand Design

Designer: Wei Kaiyao ｜ Adviser: Wu Xiaohua

School: China Academy of Art

孚风寿司

作者: 朱协丰

院校: 浙江艺术职业学院

Fufeng Sushi

Designer: Zhu Xiefeng

School: Zhejiang Vocational Academy of Art

乐食

作者: 蔡馨蕾、蔡瑜、蔡艾臻

导师: 姚翔宇、陈皓

院校: 南京艺术学院

Music & Food

Designer: Cai Xinlei / Cai Yu / Cai Aizhen

Adviser: Yao Xiangyu / Chen Hao

School: Nanjing University of the Arts

喵！出没·品牌视觉形象设计

作者: 摆得灿烂（团队）｜导师: 肖静、欧阳莉

院校: 广州美术学院

Mew! Cats Haunt Brand Design

Designer: Let it go (team)

Adviser: Xiao Jing / Ouyang Li

School: Guangzhou Academy of Fine Arts

大郑杂货

作者: 卢臻｜导师: 成朝晖

院校: 中国美术学院

Dazheng Grocery

Designer: Lu Zhen ｜ Adviser: Cheng Zhaohui

School: China Academy of Art

角度

作者: 陈树华｜导师: 黄建平

院校: 福建师范大学

Environmental Protection Angle

Designer:Chen Shuhua ｜ Adviser: Huang Jianping

School: Fujian Normal University

非白书院

作者: 周毅俊｜导师: 介新刚

院校: 中山职业技术学院

Transwhite Bookstore

Designer: Zhou Yijun ｜ Adviser: Jie Xingang

School: Zhongshan Polytechnic

世界

作者: 郭伍洲｜导师: 马岚

院校: 湖北经济学院

World

Designer: Guo Wuzhou ｜ Adviser: Ma Lan

School: Hubei University of Economicse

主办单位：

中国美术学院、浙江省美术家协会

承办单位：

中国美术学院设计艺术学院

中国美术学院视觉传达设计系

浙江省美术家协会平面设计艺术委员会

战略合作伙伴：

北京天域北斗文化科技集团有限公司、吉利汽车、抖音集团抖音设计中心、完美日记、OPPO、奥普家居股份有限公司、哥本哈根皮草有限公司、阿里巴巴原创保护平台

战略合作媒体：

美术报、艺术与设计、包装与设计、Design 360°-观念与设计杂志、陆俊毅_设计现场、古田路9号

媒体支持(以首字母为序)：

Ad110、Ad518、Arting365、Hiiibrand、设计品牌中心、设计青年、视觉同盟、设计中国、设计赛、设计在线、秀设计、最毕设、最设计、中国设计网

海外院校支持(以首字母为序)：

布拉格建筑与设计学院

丹麦皇家美术学院

多摩美术大学

佛罗伦萨美术学院

汉堡美术学院

汉堡应用技术大学

海牙皇家艺术学院

京都艺术大学

伦敦艺术大学

马里兰艺术学院

米兰理工大学

武藏野美术大学

苏黎世艺术大学

谢菲尔德哈勒姆大学

中国大陆及港澳台院校支持(以首字母为序)：

澳门理工学院

澳门科技大学人文艺术学院

北京工业大学

台湾师范大学

广西艺术学院

广州美术学院

湖北美术学院

鲁迅美术学院

南京艺术学院

清华大学美术学院

四川美术学院

汕头大学

天津美术学院

西安美术学院

香港城市大学

厦门大学

中国美术学院

中央美术学院

总策划：高世名许江

总顾问：赵燕韩绪毕学锋陈正达

主席：吴炜晨

副主席：方舒弘

秘书长：黄璐

大赛组委会委员：

侯广程、吴之华、梁京、刘佳豪、吴页新、毛羽、刘琦、王楚凡

责编 | 邸雲飞、吴之华

审核 | 黄璐、袁婧怡

Sponsors:

China Academy of Art,

Zhejiang Artists Association

Organizers:

School of Design and Art of China Academy of Art,

Visual Communication Design Department of China Academy of Art,

Graphic Design Art Committee of Zhejiang Artists Association

Strategic Partners:

Beijing Tianyu Beidou Culture Technology Group Co., Ltd., Geely Auto, Douyin Group Douyin Design Center, Perfect Diary, OPPO, Opp Home Co., LTD., Copenhagen Fur Co., LTD., Alibaba Original Design Protection Platform

Strategic Cooperative Media:

Art Newspaper, Art and Design, Packaging and Design, Concept and Design Magazine Design 360°, Designer Lu Junyi, #9 Gutian Road

Supporting Media (in alphabetical order) :

Ad110, Ad518, Arting365, Hiiibrand, Design Brand Center (DBC), Design Youth, Visual Union, Design China, Design Competition, Design Online, Xiu Design, Zuibishe, Zuisheji, CN Design

Supporting Overseas Institutions (in alphabetical order):

Academy of Arts, Architecture and Design in Prague

Royal Danish Academy of Fine Arts

Tama Art University

Florence National Academy of Fine Arts

Dresden Academy of Fine Arts

Hamburg University of Applied Sciences

The Hague Royal Academy of Arts

Kyoto University of the Arts

University of the Arts London

Maryland Institute College of Art

Polytechnic University of Milan

Musashino Art University

Zurich University of the Arts

Sheffield Hallam University

Supporting Universities in China Mainland, Hong Kong, Macao and Taiwan (in alphabetical order):

Macao Polytechnic Institute

Beijing University of Technology

Taiwan Normal University

Guangxi Arts University

Guangzhou Academy of Fine Arts

Hubei Institute of Fine Arts

Luxun Academy of Fine Arts

Nanjing University of the Arts

Academy of Arts & Design, Tsinghua University

Sichuan Fine Arts Institute

Shantou University

Tianjin Academy of Fine Arts

Xi’an Academy of Fine Arts

City University of Hong Kong

Xiamen University

China Academy of Art

Central Academy of Fine Arts

Faculty of Humanities and Arts, Macau University of Science and Technology

General planners: Gao Shiming, Xu Jiang

General consultants: Zhao Yan, Han Xu, Bi Xuefeng, Chen Zhengda

Chairperson: Wu Weichen

Vice Chairperson: Fang Shuhong

Secretary: Huang Lu

Member of the Competition Organizing Committee:

Hou Guangcheng, Wu Zhihua, Liang Jing, Liu Jiahao, Wu Yexin, Mao Yu, Liu Qi, Wang Chufan

标签：2022 , 作品 , 创意 , 品牌 , 国际 , 大赛 , 形象 , 白金 , 第二十三届 , 获奖 , 设计

2022第二十三届白金创意国际大赛获奖作品—B3.品牌形象设计

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