2022第二十三届白金创意国际大赛获奖作品—B6.书籍设计

发布时间：2023年6月24日分类：视觉传达作品浏览量：9377

白金创意国际大学生平面设计大赛由中国美术学院与浙江省美术家协会共同主办，自2000年创办至今，已成功举办23届，始终致力于为新生代设计力量创造优质、多元、国际的交流平台，年轻的准设计师们也同样以无比的热情与无畏的精神投入到竞赛当中，尽情释放自己的激情与才华。第二十三届白金创意国际大学生平面设计大赛，于2022年10月9日开启征集至2023年2月6日24:00征集截止，自由主题竞赛单元历时66天，主题竞赛单元历时121天。

本届白金创意大赛聚集14位海内外知名设计师参与评选，先后开展了5轮的严格审核，完成了包含主题设计竞赛单元以及自由主题设计竞赛单元在内，共计11项类别的评选工作。最终在众多优秀的投稿作品中选拔出476件获奖作品。

‍>> 自由主题竞赛单元——B6.书籍设计类别共产生31件获奖作品。金奖1名、银奖2名、铜奖2名，优秀奖8名、入围奖18名。>>

日常的在场

作者: 谯瑞雪、李思懿｜导师: 吴炜晨

院校: 中国美术学院

Feel Like You Are Here

Designer: Qiao Ruixue / Li Siyi

Adviser: Wu Weichen

School: China Academy of Art

从什么时候开始，我们生活在一个看起来近实际上远的世界里？人们忽视日常与附近的价值，愈发追求即时性。

《日常的在场》从社会视角、场域视角、个人视角三个视角切入，分析现实场域如何转化，精神场域如何缺席，以及作为个体的我们如何重新让日常回归在场，突破二维，构筑全方位的生活图景，让生活回归生活本身。

Since when do we live in a world that seems near but actually far away? People ignore the value of daily life and neighborhood, and increasingly pursue immediacy.

Everyday Presence starts from three perspectives: social perspective, field perspective and personal perspective. It analyzes how the real field is transformed, how the spiritual field is absent, and how we, as individuals, return to the presence of daily life, break through two-dimensional, build an all-round picture of life, and let life return to life itself.

无创意肖像.zip

作者: 姚鑫｜导师: Tony Credland

院校: 伦敦传媒学院

Uncreative Portrait_What_If_I_am_ a_Nobody.zip

Designer: Yao Xin ｜ Adviser: Tony Credland

School: London College of Communication

“无创意肖像”是一个用多种视觉语言记录设计师在计算机和网络空间影响下产生的肖像积累。通过将数字崇高作为另一种视觉表现形式进行研究，它围绕数字复制时代的自我认同光环建立了一种“全新”的话语。

设计师通过对自己肖像的 300 种不同解释来质疑网络环境下不断变化的个性化过程以及当代崇高背景下正在进行的重新定义的过程，其最终结果是大量复制的碎片化图像。在这个过程中，我们不再拥有由距离产生的一成不变的身份，相反，我们以表演者的身份出现，我们的身份随着环境的变化而不断变化。

另一方面，网络空间反复“复制”的能力指向了一个完全不同类型的创作方式——当我们身处一个不再本质上需要出处的世界时，一种关于创造力的新可能性正在出现。

“无创意肖像”通过反映数字复制的影响来展示多种视觉语言形象，并发现了一种能够在数字时代发挥作用的可替代视觉表现形式。事实上，这些方法不仅仅是数字崇高的表现 ; 它们也是时代的产物和反映，而这也改变了当今创意产业的设计范式。这里的“非创造性”不再是简单地重做某事，而是将其视为一种代理、一种表演，通过一个过程而不是单一媒介来表达叙事。

“Uncreative Portrait_What_If_I_am_a_Nobody.zip” is an accumulation that documents the same portrait in multiple visual languages produced by the impact of computers and cyberspace. By examining the digital sublime as an alternative visual representation, it establishes a discourse around the aura of self-identity in the age of digital reproduction. These images continuously explore our digital self’s shifting authenticity and identity in the contemporary digital era. They question: Is there a line between the self and its data shadow, between information and authenticity? Or, to think it another way, where is our original physical memory going in this endless re-identification process?

The “Uncreative Portrait” includes 300 different interpretations of the designer’s own portrait, calling into question the ever-changing process of individuation as well as the ongoing process of redefinition in the context of the contemporary sublime. The end result is a massive reproduction of fragmented imagery. It appears that we no longer have an immutable identity generated by distance; instead, we emerge as performers whose identities are constantly shifting in reaction to changing circumstances. Despite our Instagram selfies showing that we might be anyone, the “man saying yes” emoji tells us that we are no one.

On the other hand, the cyberspace capacity to reproduce a single portrait repeatedly points to entirely different kinds of creation — when we are in the midst of a world where provenance is no longer essentially required, a new possibility of what creativity can be is emerging.

“Uncreative Portrait_What_If_I_am_a_Nobody.zip” displays a variety of visual languages in order to reflect the impact of digital reproduction and discovers an alternative visual representation capable of functioning in the digital age. In fact, these approaches are more than just representations of the digital sublime; they are also products and embodiments of the era. However, it has changed the paradigm of the creative industry today; the “uncreative” here is no more simply redoing something, but viewing it as an agency, a performance, expressing the narrative through a process rather than a single medium.

城中村——城乡巨变中的孤岛

作者: 庄妍湲｜导师: 叶超

院校: 汕头大学

Urban Villages — The Isolated Islands under the Big Changes of Urbanisation

Designer: Zhuang Yanyuan ｜ Adviser: Ye Chao

School: Shantou University

本课题聚焦于当下城市与乡村巨大变化中夹缝生存的“孤独岛屿”——城中村。城中村是我国经济发展过程中的特殊现象，以极其集约的住宅与生活空间、容纳过亿万城市打工人为特征。城中村作为城乡巨变的社会群聚形式，一方面其驻民为城市的经济发展做出了贡献；另一方面也长期背负着”脏乱差” 的标签，在繁华的都市中与周边格格不入。然而，随着各地区经济转型与腾跃，越来越多的城中村被改造和拆迁，渐渐沉寂于历史的洪流中。

本课题以田野调查、实地拍摄的方式，以书籍为载体呈现纪实的视觉图像。课题选择广州的城中村为调研和拍摄对象，将位于市中心人口密度极大的石牌村作为研究重点，同时拍摄了棠东村、棠下村、车陂村、天河村、改造中的冼村、改造后的猎德村、繁华的珠江新城，观察并纪录各个村落在城市化进程中不同的发展景观。

书籍以“夹缝生存”的概念贯穿始终，起始页是由在城中村仰视天光拼成的虚拟“城中村天图”，结尾页是上帝视角俯视众生呈现的孤独岛屿，中间页分章节呈现城中村奇特的生活图景，如“共享衣架”电线杆“、共享床位”石椅、白天却如暗如深夜的街巷化身“时空穿梭隧道”、杂乱电线编成“麻花辫”、租房招贴像“ 彩色糖纸 ”、随处可见脏话连篇的“ 禁丢垃圾 ”“ 禁止停车 ”“ 禁上厕所”告示等等。

作品通过展现城中村“夹缝生存”的状态，尝试探讨特殊发展时期下，城中村紧缺的生存空间和资源抢占关系，呈现芸芸众生的人间百态，展现别有风趣的“城中孤岛”，留存即将沉寂于历史红尘的独特的时代印记。

This topic focuses on the "isolated island" of survival in the great changes between the city and the countryside — urban village. Urban village is a special phenomenon in the process of economic development of our country, with extremely intensive housing and living space, accommodate hundreds of millions of urban workers. As a social agglomeration form of great changes in urban and rural areas, on the one hand, the residents in urban villages have made contributions to the economic development of the city. On the other hand, it also carries the label of "dirty and bad" for a long time, which is incompatible with the surrounding area in the bustling city. However, with the economic transformation and leap of various regions, more and more urban villages have been rebuilt and demolished, gradually silent in the flood of history.

This subject presents documentary visual images by means of field investigation and field shooting, using books as the carrier. The project selects urban villages in Guangzhou as the research object and takes Shipai Village, which is located in the center of the city with a high population density, as the research focus. Meanwhile, it takes pictures of Tangdong Village, Tangxia Village, Chepi Village, Tianhe Village, Xian Village under renovation, Lide Village after renovation, and the prosperous Zhujiang New Town, observing and recording the different development landscapes of each village in the process of urbanization.

The concept of "survival between the cracks" runs through the book. The beginning page is a virtual "sky map of the urban village" formed by looking up at the sky in the urban village; the end page is the island presented by overlooking all beings from the perspective of God; the middle page is divided into chapters to present the strange life picture of the urban village. For example, "shared coat hangers" poles, "shared beds" stone chairs, the streets in the daytime as dark as the night of the "time tunnel", messy wires into "braid", rent posters like "color candy wrapper", everywhere can be seen profanity "no litter", "no parking" "no toilet" notices and so on.

By showing the state of "survival between the cracks" of urban villages, the work attempts to explore the relationship between the shortage of living space and resource occupation in urban villages in the special development period, to present the various human conditions of all living beings, to show the interesting "isolated island in the city", and to retain the unique mark of The Times that will soon be silenced in the historical world.

再图像：名片作为出版物

作者: 雷雨晴

院校: 江南大学

Reimage: Yuqing Lei's Calling Card

Designer: Lei Yuqing

School: Jiangnan University

名片能否被看作出版物？作为出版物的名片应该是怎样的？受制于篇幅，常规名片通常将所有者的身份、手机号码和办公地点陈列在一张纸上。而一本作为出版物的名片拥有足够的页数去讲述一个人。我为自己制作了一本没有我本人直接联系方式的名片，将能够获取我联系方式的信息分为人、物、场所三部分，并填充为一张可视化的关系网。我将自己的名字放在每个页面的边缘，使这本名片中的任意两页都能够通过这一共通的信息拼接。

Can a printed calling card be counted as a publication? What should a calling card be as a publication? Limited by space, regular cards just display the owner's identity, phone number and office location on a piece of paper. However, with enough pages, a calling card as a publication can break this kind of directness. A person's identity can be revealed slowly through environment construction. Based on the above, I made my card without direct contact information. This card sorts my contact information into three parts: people, objects and places, which forms a visual relationship network. I put my name on the edge of each page, so that any two pages of the card can be weaved by this junction.

暗恋桃花源

作者: 郭思娴｜导师: 佐贺一郎

院校: 多摩美术大学

Secret Love In Peach Blossom Land

Designer: Guo Sixian ｜ Adviser: Saga Ichiro

School: Tama Art University

《暗恋桃花源》是一本以剧本文本组成的书，一段段的对话将完整的故事描绘出来。本书籍选取其中“暗恋”的部分进行设计，对话内容由中英日三种语言组成，在排版方式上也着重强调了对话的感觉，内页中还有基于影版语音内容分析得出的声波来丰富版面的视觉效果，希望可以让读者在阅读本书过程中更好的体会到剧本对话的温度。

Secret Love in Peach Blossom Land is a book composed of script texts, and the complete story is described by paragraphs of dialogues. This book selects the part of "secret love" for design. The content of the dialogue is composed of three languages: Chinese, English and Japanese. The layout of the text also emphasizes the feeling of dialogue. The sound waves are used to enrich the visual effects of the layout, hoping that readers can better experience the temperature of the dialogue in the script while reading the book.

AI 白皮书

作者:章新禹｜导师: 朱迪·西尔斯比

院校: 南安普顿大学

AI White Book

Designer: Zhang Xinyu ｜ Adviser: Judy Silsby

School: University of Southampton

步天歌

作者: 米垚｜导师: 蒋杰

院校: 南京艺术学院

BU TIAN GE

Designer: Mi Yao ｜ Adviser: Jiang Jie

School: Nanjing University of the Arts

人间世

作者: 蔡嘉桐｜导师: 常虹

院校: 鲁迅美术学院

The Worldly

Designer: Cai Jiatong ｜ Adviser: Chang Hong

School: LuXun Academy of Fine Arts

世界的另一边

作者: 齐亦明｜导师: 董红羽

院校: 北京理工大学

Across the World

Designer: Qi Yiming ｜ Adviser: Dong Hongyu

School: Beijing Institute of Technology

景观社会 RisoZine

作者: 辛智晟、孙梦琦｜导师: 蓝江平、徐鸣

院校: 中南大学

InfoScape Society RisoZine

Designer: Xin Zhisheng / Sun Mengqi

Adviser: Lan Jiangping / Xu Ming

School: Central South University

1018NEWS

作者: 张泰荣

院校: 昆明理工大学

1018NEWS

Designer: Zhang Tairong

School: Kunming University of Science and Technology

废品生活

作者: 郑千航｜导师: 蔡仕伟

院校: 汕头大学

Waste life

Designer: Zheng Qianhang ｜ Adviser: Cai Shiwei

School: Shantou University

她她她

作者: 廖柏岐｜导师: 王宏香

院校: 西安美术学院

Her Her Her

Designer: Liao Baiqi ｜ Adviser: Wang Hongxiang

School: Xi’an Academy of Fine Arts

城市探藓家

作者: 刘俏汝、姜嘉丽、李阳

导师: 胡珂、袁由敏

院校: 中国美术学院

Moss Healer

Designer: Liu Qiaoru / Jiang Jiali / Li Yang

Adviser: Hu Ke / Yuan Youmin

School: China Academy of Art

工具人

作者: 王虹九｜导师: 迈克尔·邓巴

院校: 皇家墨尔本理工大学

The Tool Guys

Designer: Wang Hongjiu ｜ Adviser: Michael Dunbar

School: Royal Melbourne Institute of Technology

生活·物间·视维

作者: 殷湘程、董雯卿、郝天禄｜导师: 吴炜晨

院校: 中国美术学院

So Many THINGS

Designer: Yin Xiangcheng / Dong Wenqing / Hao Tianlu

Adviser: Wu Weichen

School: China Academy of Art

皮肤勒痕

作者: 郑萱 ｜导师: 余英曦

院校: 中国美术学院

Imprints ______ Me.

Designer: Zheng Xuan ｜ Adviser: Yu Yingxi

School: China Academy of Art

礼物

作者: 林季冬｜导师: 邓珏

院校: 南京林业大学

The Gift

Designer: Lin Jidong ｜ Adviser: Deng Yu

School: Nanjing Forestry University

织里行间

作者: 王瑜、林佳婷｜导师: 李洁

院校: 中国美术学院

Weave between the Lines

Designer: Wang Yu / Lin Jiating ｜ Adviser: Li Jie

School: China Academy of Art

消逝的温度

作者: 陈浩、陆海涵｜导师: 崔梦茜

院校: 温州肯恩大学

Cold-Vanishing Being

Designer: Chen Hao / Lu Haihan

Adviser: Cui Mengxi

School: Wenzhou-Kean University

公园角相亲报

作者: 胡佳悦｜导师: 何方

院校: 南京艺术学院

Park Corner Dating Newspaper

Designer: Hu Jiayue ｜ Adviser: He Fang

School: Nanjing University of the Arts

篆书·物形

作者: 黄思斯｜导师: 林涛

院校: Class Tao

Seal Scrip

Designer: Huang Sisi ｜ Adviser: Lin Tao

School: Class Tao

重拾蜀道遗珠，见证大国速度 ——「子午道交通发展小史」实验性书籍设计

作者: 张子源｜导师: 王玺

院校: 四川美术学院

A Brief History of Traffic Development on Ziwu Road

Designer: Zhang Ziyuan ｜ Adviser: Wang Xi

School: Sichuan Fine Arts Institute

后真相时代

作者: 肖滢帧｜导师: 张文化

院校: 厦门大学

Post-Truth Time

Designer: Xiao Yingzhen ｜ Adviser: Zhang Wenhua

School: Xiamen University

幻觉

作者: 金鑫｜导师: 刘益红、胡晓琛、姜珺

院校: 中国美术学院

Illusion

Designer: Jin Xin

Adviser: Liu Yihong / Hu Xiaochen / Jiang Jun

School: China Academy of Art

《清单集：关于爱与奇想》书籍设计

作者: 张未来｜导师: 王红卫

院校: 清华大学

Lists of Note Book Design

Designer: Zhang Weilai ｜ Adviser: Wang Hongwei

School: Tsinghua University

纸上

作者: 王芊予｜导师: 李瑾

院校: 西安美术学院

On Paper

Designer: Wang Qianyu ｜ Adviser: Li Jin

School: Xi’an Academy of Fine Arts

尺素重重封锦字

作者: 王洁琼｜导师: 朱珺

院校: 杭州师范大学

Letter after Letter Was Packed into Envelopes

Designer: Wang Jieqiong ｜ Adviser: Zhu Jun

School: Hangzhou Normal University

中国街头——野生设计收录

作者: 铁浩翔 ｜导师: 李营伟

院校: 景德镇陶瓷大学

Chinese Streets — Wild Design Collection

Designer: Tie Haoxiang ｜ Adviser: Li Yingwei

School: Jingdezhen Ceramic University

来自未来的信

作者: 褚阳｜导师: 周靖明

院校: 四川音乐学院成都美术学院

A Letter from the Future

Designer: Chu Yang ｜ Adviser: Zhou Jingming

School: Chengdu Academy of Fine Arts

洞见

作者: 金奖给我们才队（团队）

导师: 李德庚、陈楠

院校: 清华大学

Insight

Designer: Jin Jiang Gei Wo Men Cai Dui

Adviser: Li Degeng / Chen Nan

School: Tsinghua University

主办单位：

中国美术学院、浙江省美术家协会

承办单位：

中国美术学院设计艺术学院

中国美术学院视觉传达设计系

浙江省美术家协会平面设计艺术委员会

战略合作伙伴：

北京天域北斗文化科技集团有限公司、吉利汽车、抖音集团抖音设计中心、完美日记、OPPO、奥普家居股份有限公司、哥本哈根皮草有限公司、阿里巴巴原创保护平台

战略合作媒体：

美术报、艺术与设计、包装与设计、Design 360°-观念与设计杂志、陆俊毅_设计现场、古田路9号

媒体支持(以首字母为序)：

Ad110、Ad518、Arting365、Hiiibrand、设计品牌中心、设计青年、视觉同盟、设计中国、设计赛、设计在线、秀设计、最毕设、最设计、中国设计网

海外院校支持(以首字母为序)：

布拉格建筑与设计学院

丹麦皇家美术学院

多摩美术大学

佛罗伦萨美术学院

汉堡美术学院

汉堡应用技术大学

海牙皇家艺术学院

京都艺术大学

伦敦艺术大学

马里兰艺术学院

米兰理工大学

武藏野美术大学

苏黎世艺术大学

谢菲尔德哈勒姆大学

中国大陆及港澳台院校支持(以首字母为序)：

澳门理工学院

澳门科技大学人文艺术学院

北京工业大学

台湾师范大学

广西艺术学院

广州美术学院

湖北美术学院

鲁迅美术学院

南京艺术学院

清华大学美术学院

四川美术学院

汕头大学

天津美术学院

西安美术学院

香港城市大学

厦门大学

中国美术学院

中央美术学院

总策划：高世名许江

总顾问：赵燕韩绪毕学锋陈正达

主席：吴炜晨

副主席：方舒弘

秘书长：黄璐

大赛组委会委员：

侯广程、吴之华、梁京、刘佳豪、吴页新、毛羽、刘琦、王楚凡

责编 | 邸雲飞、吴之华

审核 | 黄璐、袁婧怡

Sponsors:

China Academy of Art,

Zhejiang Artists Association

Organizers:

School of Design and Art of China Academy of Art,

Visual Communication Design Department of China Academy of Art,

Graphic Design Art Committee of Zhejiang Artists Association

Strategic Partners:

Beijing Tianyu Beidou Culture Technology Group Co., Ltd., Geely Auto, Douyin Group Douyin Design Center, Perfect Diary, OPPO, Opp Home Co., LTD., Copenhagen Fur Co., LTD., Alibaba Original Design Protection Platform

Strategic Cooperative Media:

Art Newspaper, Art and Design, Packaging and Design, Concept and Design Magazine Design 360°, Designer Lu Junyi, #9 Gutian Road

Supporting Media (in alphabetical order) :

Ad110, Ad518, Arting365, Hiiibrand, Design Brand Center (DBC), Design Youth, Visual Union, Design China, Design Competition, Design Online, Xiu Design, Zuibishe, Zuisheji, CN Design

Supporting Overseas Institutions (in alphabetical order):

Academy of Arts, Architecture and Design in Prague

Royal Danish Academy of Fine Arts

Tama Art University

Florence National Academy of Fine Arts

Dresden Academy of Fine Arts

Hamburg University of Applied Sciences

The Hague Royal Academy of Arts

Kyoto University of the Arts

University of the Arts London

Maryland Institute College of Art

Polytechnic University of Milan

Musashino Art University

Zurich University of the Arts

Sheffield Hallam University

Supporting Universities in China Mainland, Hong Kong, Macao and Taiwan (in alphabetical order):

Macao Polytechnic Institute

Beijing University of Technology

Taiwan Normal University

Guangxi Arts University

Guangzhou Academy of Fine Arts

Hubei Institute of Fine Arts

Luxun Academy of Fine Arts

Nanjing University of the Arts

Academy of Arts & Design, Tsinghua University

Sichuan Fine Arts Institute

Shantou University

Tianjin Academy of Fine Arts

Xi’an Academy of Fine Arts

City University of Hong Kong

Xiamen University

China Academy of Art

Central Academy of Fine Arts

Faculty of Humanities and Arts, Macau University of Science and Technology

General planners: Gao Shiming, Xu Jiang

General consultants: Zhao Yan, Han Xu, Bi Xuefeng, Chen Zhengda

Chairperson: Wu Weichen

Vice Chairperson: Fang Shuhong

Secretary: Huang Lu

Member of the Competition Organizing Committee:

Hou Guangcheng, Wu Zhihua, Liang Jing, Liu Jiahao, Wu Yexin, Mao Yu, Liu Qi, Wang Chufan

标签：2022 , 书籍 , 作品 , 创意 , 国际 , 大赛 , 白金 , 第二十三届 , 获奖 , 设计

2022第二十三届白金创意国际大赛获奖作品—B6.书籍设计

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