2022第二十三届白金创意国际大赛获奖作品—B7.包装设计

发布时间：2023年7月6日分类：视觉传达作品浏览量：8686

白金创意国际大学生平面设计大赛由中国美术学院与浙江省美术家协会共同主办，自2000年创办至今，已成功举办23届，始终致力于为新生代设计力量创造优质、多元、国际的交流平台，年轻的准设计师们也同样以无比的热情与无畏的精神投入到竞赛当中，尽情释放自己的激情与才华。第二十三届白金创意国际大学生平面设计大赛，于2022年10月9日开启征集至2023年2月6日24:00征集截止，自由主题竞赛单元历时66天，主题竞赛单元历时121天。

本届白金创意大赛聚集14位海内外知名设计师参与评选，先后开展了5轮的严格审核，完成了包含主题设计竞赛单元以及自由主题设计竞赛单元在内，共计11项类别的评选工作。最终在众多优秀的投稿作品中选拔出476件获奖作品。

‍>> 自由主题竞赛单元——B7.包装设计类别共产生47件获奖作品。金奖1名、银奖1名、铜奖2名，优秀奖15名、入围奖28名。>>

牛排包装设计

作者: 胡雪菲｜导师: 王卫军

院校: 河北大学

Raw Steak Packaging

Designer: Hu Xuefei ｜ Adviser: Wang Weijun

School: Hebei University

包装应该帮助用户在视线与认知的聚焦过程中快速地获取信息，故本套设计从牛排不同部位的纹理分布规律入手，尝试用马赛克作为视觉语言来模拟牛排真实的外观，并将牛排中含有的营养成分在每个单位中标注出来，以此达到只凭借包装就可以快速分辨出牛排的部位并了解其营养成分的目的。

Packaging should help users quickly obtain information in the process of focussing on sight and cognition. Therefore, this set of designs starts with the pattern of different parts of the steak, tries to simulate the real appearance of the steak with mosaic as a visual language, and labels the nutrients contained in the steak in each unit, so as to quickly distinguish the parts of the steak and understand its nutrients by packaging alone.At the same time, an interesting method is used to simulate the process of users visually focussing on steaks.

题见——文房四宝礼盒设计

作者: 竹宸瑶、王一焱｜导师: 王俊

院校: 江南大学

TiJian — Four Treasures of Study Gift Box Design

Designer: Zhu Chenyao / Wang Yiyan

Adviser: Wang Jun

School: Jiangnan University

我们意图把传统江南文化以一种更具现代感的形式进行表达，并使其同时具有礼品价值与情感价值，文化性与时尚性。在单独内包装上我们把与文化有关的传统纹样简化处理，并于器物的扁平化形象结合，意图达到简洁、有韵律并有深意的表达。在外包装上保持传统和清淡的整体气质，借鉴“不显山露水”的东方哲学，结合文人之内敛，以简约含蓄的器物形态作图形，表达出做人的一种谦虚的处世之道，更深层次地传递文房器物所蕴含的文化内核。

We intend to express the traditional Jiangnan culture in a more modern form, and make it have both gift value and emotional value, cultural and fashion. On the separate inner packaging, we simplified the traditional patterns related to culture, and combined them with the flat image of the artifacts to achieve a simple, rhythmic and meaningful expression. Keep the traditional and light overall temperament on the outer packaging, learn from the oriental philosophy of "not showing mountains and rivers", combine the introverted literati, and use simple and implicit artifacts as graphics to express a modest way of life, and more deeply convey the cultural core contained in the stationery.

陈炉陶瓷包装

作者: 王子豪｜导师: 张犁

院校: 西安美术学院

Chen Lu Ceramic Packaging

Designer: Wang Zihao ｜ Adviser: Zhang Li

School: Xi’an Academy of Fine Arts

陈炉是自古以来的陶瓷重镇。在古镇面临转型的当下陈炉艺术古镇的品牌打造围绕着“传统与现代交融”这一核心理念展开。拉坯是通过转动的工作台配合双手进行陶瓷形状的初步塑造的过程。随着手指的拨动，泥坯在表面出现一圈圈的波纹形状。拉坯是传统陶艺与现代陶艺都会使用到的技法，任何陶瓷都是以其最初生的状态——陶泥示人。这正是从陶瓷视角下来看传统与现代交融的环节，陶泥未完成的、不被定义的状态也正能体现出多元化的概念。陈炉陶瓷包装中的陶器图形为 28 种各不相同的传统器型，不过我使用的是它们在拉坯时所呈现的样貌。这种“不完全” 却恰好能体现出推陈出新的设计目的。在纹样上我将 logo 的泥坯作为小元素对陈炉当地特色风光罐罐墙的抽象概括，仔细看纹样会发现正形之外的负形悄悄排列着当地最具特色的陶罐。陶瓷是安静的艺术，所以我希望包装在平静中呈现出多元的样貌。因此本包装共有 28 种图案的选择，但都在同一尺度下变化。

Chenlu has been an important ceramic town since ancient times. The brand building of the ancient town of Chenlu Art is centered on the core concept of "integration of tradition and modernity". Drawing is the process of initial shaping of ceramic shape by rotating table and hands. As the fingers move, the mud billet appears in circles of corrugated shape on the surface. Drawing is a technique used in both traditional and modern ceramics. Any ceramic is presented in its original state — clay. This is exactly the link of the integration of tradition and modernity from the perspective of ceramics. The unfinished and undefined state of pottery clay can also reflect the concept of diversification. In the package of Chenlu ceramics, there are 28 different types of traditional pottery patterns, but I used them as they appeared in the drawing. This kind of "incomplete" but just can reflect the new design purpose. In the pattern, I take the clay blank of logo as an abstract summary of the local characteristic scenery of Chenlu pot wall as a small element. If you look closely at the pattern, you will find that the negative shape besides the positive shape quietly arranges the most distinctive local pottery pots. Ceramic is a quiet art, so I hope the packaging presents a diversified appearance in the calm. Therefore, this package has a total of 28 patterns to choose from, but all change under the same scale.

可持续零印刷功能饮料包装设计

作者: 杨昕雨、黄童童、梁鼎｜导师: 柯胜海

院校: 湖南工业大学

Sustainable Zero Printing Functional Beverage Packaging Design

Designer: Yang Xinyu / Huang Tongtong / Liang Ding

Adviser: Ke Shenghai

School: Hunan University of Technology

将功能饮料能量补给的特性与电池电量补给的概念相结合，在包装造型方面，选用比较方正、扁状的瓶体，瓶身凸起较为直观的模拟电池的形态；在饮用过程中，瓶内饮品逐渐减少同时意味着电量的减少以及能量补给的完成，增强了消费者的饮用体验；包装无标签、无印刷，符合绿色可持续发展，更易于回收处理。

Combining the characteristics of energy supply of functional drinks with the concept of battery power supply, in terms of packaging modeling, the relatively square and flat bottle body is selected, and the bottle body bulges more intuitively to simulate the shape of the battery; In the process of drinking, the gradual decrease of drinks in the bottle means the reduction of electricity and the completion of energy supply, which enhances the consumer's drinking experience; The package is without label and printing, which conforms to green sustainable development and is easier to recycle.

蔓生猕山系列包装设计

作者:朱慧琳、楚皓羽｜导师: 吴炜晨

院校: 中国美术学院

Man Sheng Mi Shan Series Packing

Designer: Zhu Huilin / Chu Haoyu

Adviser: Wu Weichen

School: China Academy of Art

丛森 Cs.rebirth

作者: 王辰雨泽

院校: 天津美术学院

Congsen Cs.rebirth

Designer: Wang Chenyuze

School: Tianjin Academy of Fine Arts

忙道黄油曲奇饼

作者: 温晓钧、姚宛茵、李名锴

导师: 郭湘黔、王绍强

院校: 广州美术学院

Busy Blind Sidewalks Butter Cookies

Designer: Wen Xiaojun / Yao Wanyin / Li Mingkai

Adviser:Guo Xiangqian / Wang Shaoqiang

School: Guangzhou Academy of Fine Arts

南京肥皂包装设计

作者: 邸雲飞、江环｜导师: 邹易

院校: 南京航空航天大学金城学院

Nanjing Soap Packing Design

Designer: Di Yunfei / Jiang Huan

Adviser: Zou Yi

School: Nanhang Jincheng College

繁花

作者: 沈凡丁、张馨尹｜导师: 王俊

院校: 江南大学

Full-Blown Flowers

Designer: Shen Fanding / Zhang Xinyin

Adviser: Wang Jun

School: Jiangnan University

TT 货集

作者: 蒋世豪｜导师: 刘一丁

院校: 河南开封科技传媒学院

TT Transport

Designer: Jiang Shihao ｜ Adviser: Liu Yiding

School: Henan Kaifeng College of Science Technology and Communication

牧场物语巧克力包装

作者: 肖陈新｜导师: 豊島晶

院校: 日本桑泽设计研究所

Story of the Ranch Chocolate Packaging

Designer: Xiao Chenxin ｜ Adviser: Aki Toyoshima

School: Kuwasawa Design School

茶不止——茶叶包装设计

作者: 竹宸瑶、王一焱｜导师: 王俊

院校: 江南大学

Not Just Tea — Tea Packaging Design

Designer: Zhu Chenyao / Wang Yiyan

Adviser: Wang Jun

School: Jiangnan University

EAT MOH 字体包装

作者: 张泰荣

院校: 昆明理工大学

“EAT MOH” Font Packaging

Designer: Zhang Tairong

School: Kunming University of Science and Technology

衢州风味特产新式包装设计

作者: 杜祎冉 ｜导师: 倪建林

院校: 南京师范大学

New Packaging Design of Quzhou Flavor Specialty

Designer: Du Yiran ｜ Adviser:Ni Jianlin

School: Nanjing Normal University

柏特利速溶咖啡包装

作者: 王茵、樊旻珺｜导师: 陈磊

院校: 清华大学

Bertelli Instant Coffee Package

Designer: Wang Yin / Fan Minjun

Adviser: Chen Lei

School: Tsinghua University

观饼

作者: 陈峰｜导师: 刘时燕

院校: 西安美术学院

GRUAND BEING

Designer: Chen Feng ｜ Adviser: Liu Shiyan

School: Xi’an Academy of Fine Arts

一立方咖啡饮品包装设计

作者: 由白

院校: 北京理工大学珠海学院

One Cubic Meter

Designer: You Bai

School: Beijing Institute of Technology, Zhuhai

A&B DOUBLE 巧克力

作者: 岳威阳｜导师: 陶海峰

院校: 上海理工大学

A&B DOUBLE CHOCOLATE

Designer: Yue Weiyang ｜ Adviser: Tao Haifeng

School: University of Shanghai for Science and Technology

平方肌品牌洗护包装

作者: 黄卓瑜｜导师: 李勋

院校: 广州应用科技学院

Square Skin Brand Washing Package

Designer: Huang Zhuoyu ｜ Adviser: Li Xun

School: Guangzhou College of Applied Science and Technology

消除病耻感儿童模块化眼镜设计说明

作者: 黄童童、杨昕雨、白扬｜导师: 柯胜海

院校: 湖南工业大学

Eliminating Illness Stigma with Modularized Children's Glasses

Designer: Huang Tongtong / Yang Xinyu / Bai Yang

Adviser: Ke Shenghai

School: Hunan University of Technology

“泾河源”泾源县地方品牌形象设计

作者: 徐炜一 ｜导师: 陈越

院校: 北京航空航天大学

JINGHE YUAN Local Brand Design

Designer: Xu Weiyi ｜ Adviser: Chen Yue

School: Beihang University

LINK 品牌定制款巧克力包装设计

作者: 杨昕雨、白扬、黄童童｜导师: 柯胜海

院校: 湖南工业大学

LINK Brand Customized Chocolate Packaging Design

Designer: Yang Xinyu / Bai Yang / Huang Tongtong

Adviser: Ke Shenghai

School: Hunan University of Technology

九鸯——高山有机稻米包装设计

作者: 吴页新、刘佳豪

导师: 卢西

院校: 中国美术学院

Jiu Yang — Packaging Design of Gaoshan Organic Rice

Designer: Wu Yexin / Liu Jiahao

Adviser: Lu Xi

School: China Academy of Art

FLOWER WHISPER 语花系列香水礼包装

作者: 黄惠滟、阎雯睿｜导师: 华健心

院校: 清华大学

FLOWER WHISPER Yuhua Series Perfume Gift Package

Designer: Huang Huiyan / Yan Wenrui

Adviser: Hua Jianxin

School: Tsinghua University

宅配蔬菜包装设计

作者: 胡梦圆 ｜导师: 申尚云

院校: 弘益大学

The Packaging Design of Home Delivery Vegetable

Designer: Hu Mengyuan ｜ Adviser: Shin Sangyun

School: Hongik University

火星日历

作者: 梁傑铭、张洋、王昶乔｜导师: 宋倩

院校: 广州美术学院

Calendar for Mars

Designer: Liang Jieming / Zhang Yang / Wang Changqiao

Adviser: Song Qian

School: Guangzhou Academy of Fine Arts

三斗米

作者: 杨龙、陈高菊｜导师: 林燕

院校: 中南林业科技大学涉外学院

Three Bucket Rice

Designer: Yang Long / Chen Gaoju

Adviser: Lin Yan

School: Swan College, Central South University of Forestry and Technology

酥力觉醒蛋黄酥包装

作者: 曾冠婷、黄艺洋｜导师: 丁山

院校: 武汉理工大学

Awakening of Vitality — Packaging of Egg Yolk Pastry

Designer: Zeng Guanting / Huang Yiyang

Adviser: Ding Shan

School: Wuhan University of Technology

山东工艺美术学院录取通知书

作者: 郭童｜导师: 张培源

院校: 山东工艺美术学院

SUAD Admission Letter

Designer: Guo Tong ｜ Adviser: Zhang Peiyuan

School: Shandong University of Art & Design

川宁红茶包装设计

作者: 周艺璇｜导师: 张晓蕾

院校: 金陵科技学院

Twinings Black Tea Packaging Design

Designer: Zhou Yixuan ｜ Adviser: Zhang Xiaolei

School: Jinling Institute of Technology

Aroma 香水

作者: 姚艾君｜导师: 徐伟

院校: 天津工业大学

Aroma Perfume

Designer: Yao Aijun ｜ Adviser: Xu Wei

School: Tiangong University

高山茶

作者: 罗雄军

院校: 湖南科技大学

Alpine Tea

Designer: Luo Xiongjun

School: Hunan University of Science and Technology

吟·酒

作者: 吕一帆｜导师: 姚翔宇

院校: 南京艺术学院

Whispering Wine

Designer: Lyu Yifan ｜ Adviser: Yao Xiangyu

School: Nanjing University of the Arts

城市磁场音乐专辑设计

作者: 徐源｜导师: 吴清予

院校: 上海视觉艺术学院

City Magnetic Field

Designer: Xu Yuan ｜ Adviser: Wu Qingyu

School: Shanghai Institute of Visual Arts

中国摇滚 · CD 封面设计

作者: 王欣馨、潘洁、张瑞坤｜导师: 张浩

院校: 西安美术学院

Chinese Rock · CD Cover Design

Designer: Wang Xinxin / Pan Jie / Zhang Ruikun

Adviser: Zhang Hao

School: Xi’an Academy of Fine Arts

“五谷养生”豆荚形态仿生包装设计

作者: 李铃｜导师: 秦旭萍

院校: 北京城市学院

Bionic Packaging Design of "Five Grain Health" Pod Shape

Designer: Li Ling ｜ Adviser: Qin Xuping

School: Beijing City University

丢丢没丢

作者: 刘吉琪｜导师: 李勋

院校: 广州应用科技学院

DIUDIU DIDN'T LOST

Designer: Liu Jiqi ｜ Adviser: Li Xun

School: Guangzhou College of Applied Science and Technology

学海——中国建筑学会学生分会礼品与礼盒设计

作者: 程鑫、谢朝颖｜导师: 吴畏

院校: 深圳大学

XueHai — Gift Box and Gift Design for the Student Branch of China Architectural Society

Designer: Cheng Xin / Xie Chaoying

Adviser: Wu Wei

School: Shenzhen University

梅子蜜饯品牌包装设计

作者: 林凤莹｜导师: 李勋

院校: 广州应用科技学院

Brand Packaging Design of Plum Preserves

Designer: Lin Fengying ｜ Adviser: Li Xun

School: Guangzhou College of Applied Science and Technology

一对烧肉

作者: 万里涛｜导师: 肖静

院校: 广州美术学院

A Pair of Roast Meat

Designer: Wan Litao ｜ Adviser: Xiao Jing

School: Guangzhou Academy of Fine Arts

《胚胎》唱片

作者: 张祖恒｜导师: 林涛

院校: Class Tao

Embryo Vinyl Record

Designer: Zhang Zuheng ｜ Adviser: Lin Tao

School: Class Tao

U WATER

作者: 苏周童、卢雨诗｜导师: 强墨

院校: 广州美术学院

U WATER

Designer: Su Zhoutong / Lu Yushi

Adviser: Qiang Mo

School: Guangzhou Academy of Fine Arts

“外放”唱片

作者: 艾书憬

院校: 湖北美术学院

Speakerphone Records

Designer:Ai Shujing

School: Hubei Institute of Fine Arts

晒秋

作者: 侯晓祎、王璨

导师: 杨朝辉、方敏

院校: 苏州大学

SHAIQIU

Designer: Hou Xiaoyi / Wang Can

Adviser: Yang Zhaohui / Fang Min

School: Soochow University

美玉世家

作者: 周毅俊｜导师: 介新刚

院校: 中山职业技术学院

Jade Family

Designer: Zhou Yijun ｜ Adviser: Jie Xingang

School: Zhongshan Polytechnic

Wine Win 包装设计

作者: 伍鹏载、涂晨昊缘

导师: 席辉

院校: 西京学院

Wine Win Package Design

Designer:Wu Pengzai / Tu Chenhaoyuan

Adviser: Xi Hui

School: Xijing University

INTAKE-FF

作者: 黄子曦｜导师: 刘为

院校: 北京理工大学珠海学院

INTAKE-FF

Designer:Huang Zixi ｜ Adviser: Liu Wei

School:Beijing Institute of Technology, Zhuhai

主办单位：

中国美术学院、浙江省美术家协会

承办单位：

中国美术学院设计艺术学院

中国美术学院视觉传达设计系

浙江省美术家协会平面设计艺术委员会

战略合作伙伴：

北京天域北斗文化科技集团有限公司、吉利汽车、抖音集团抖音设计中心、完美日记、OPPO、奥普家居股份有限公司、哥本哈根皮草有限公司、阿里巴巴原创保护平台

战略合作媒体：

美术报、艺术与设计、包装与设计、Design 360°-观念与设计杂志、陆俊毅_设计现场、古田路9号

媒体支持(以首字母为序)：

Ad110、Ad518、Arting365、Hiiibrand、设计品牌中心、设计青年、视觉同盟、设计中国、设计赛、设计在线、秀设计、最毕设、最设计、中国设计网

海外院校支持(以首字母为序)：

布拉格建筑与设计学院

丹麦皇家美术学院

多摩美术大学

佛罗伦萨美术学院

汉堡美术学院

汉堡应用技术大学

海牙皇家艺术学院

京都艺术大学

伦敦艺术大学

马里兰艺术学院

米兰理工大学

武藏野美术大学

苏黎世艺术大学

谢菲尔德哈勒姆大学

中国大陆及港澳台院校支持(以首字母为序)：

澳门理工学院

澳门科技大学人文艺术学院

北京工业大学

台湾师范大学

广西艺术学院

广州美术学院

湖北美术学院

鲁迅美术学院

南京艺术学院

清华大学美术学院

四川美术学院

汕头大学

天津美术学院

西安美术学院

香港城市大学

厦门大学

中国美术学院

中央美术学院

总策划：高世名许江

总顾问：赵燕韩绪毕学锋陈正达

主席：吴炜晨

副主席：方舒弘

秘书长：黄璐

大赛组委会委员：

侯广程、吴之华、梁京、刘佳豪、吴页新、毛羽、刘琦、王楚凡

责编 | 邸雲飞、吴之华

审核 | 林晶滢、袁婧怡

Sponsors:

China Academy of Art,

Zhejiang Artists Association

Organizers:

School of Design and Art of China Academy of Art,

Visual Communication Design Department of China Academy of Art,

Graphic Design Art Committee of Zhejiang Artists Association

Strategic Partners:

Beijing Tianyu Beidou Culture Technology Group Co., Ltd., Geely Auto, Douyin Group Douyin Design Center, Perfect Diary, OPPO, Opp Home Co., LTD., Copenhagen Fur Co., LTD., Alibaba Original Design Protection Platform

Strategic Cooperative Media:

Art Newspaper, Art and Design, Packaging and Design, Concept and Design Magazine Design 360°, Designer Lu Junyi, #9 Gutian Road

Supporting Media (in alphabetical order) :

Ad110, Ad518, Arting365, Hiiibrand, Design Brand Center (DBC), Design Youth, Visual Union, Design China, Design Competition, Design Online, Xiu Design, Zuibishe, Zuisheji, CN Design

Supporting Overseas Institutions (in alphabetical order):

Academy of Arts, Architecture and Design in Prague

Royal Danish Academy of Fine Arts

Tama Art University

Florence National Academy of Fine Arts

Dresden Academy of Fine Arts

Hamburg University of Applied Sciences

The Hague Royal Academy of Arts

Kyoto University of the Arts

University of the Arts London

Maryland Institute College of Art

Polytechnic University of Milan

Musashino Art University

Zurich University of the Arts

Sheffield Hallam University

Supporting Universities in China Mainland, Hong Kong, Macao and Taiwan (in alphabetical order):

Macao Polytechnic Institute

Beijing University of Technology

Taiwan Normal University

Guangxi Arts University

Guangzhou Academy of Fine Arts

Hubei Institute of Fine Arts

Luxun Academy of Fine Arts

Nanjing University of the Arts

Academy of Arts & Design, Tsinghua University

Sichuan Fine Arts Institute

Shantou University

Tianjin Academy of Fine Arts

Xi’an Academy of Fine Arts

City University of Hong Kong

Xiamen University

China Academy of Art

Central Academy of Fine Arts

Faculty of Humanities and Arts, Macau University of Science and Technology

General planners: Gao Shiming, Xu Jiang

General consultants: Zhao Yan, Han Xu, Bi Xuefeng, Chen Zhengda

Chairperson: Wu Weichen

Vice Chairperson: Fang Shuhong

Secretary: Huang Lu

Member of the Competition Organizing Committee:

Hou Guangcheng, Wu Zhihua, Liang Jing, Liu Jiahao, Wu Yexin, Mao Yu, Liu Qi, Wang Chufan

标签：2022 , 作品 , 创意 , 包装 , 国际 , 大赛 , 白金 , 第二十三届 , 获奖 , 设计

2022第二十三届白金创意国际大赛获奖作品—B7.包装设计

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