白金创意国际大学生平面设计大赛由中国美术学院与浙江省美术家协会共同主办，自2000年创办至今，已成功举办23届，始终致力于为新生代设计力量创造优质、多元、国际的交流平台，年轻的准设计师们也同样以无比的热情与无畏的精神投入到竞赛当中，尽情释放自己的激情与才华。第二十三届白金创意国际大学生平面设计大赛，于2022年10月9日开启征集至2023年2月6日24:00征集截止，自由主题竞赛单元历时66天，主题竞赛单元历时121天。
本届白金创意大赛聚集14位海内外知名设计师参与评选，先后开展了5轮的严格审核，完成了包含主题设计竞赛单元以及自由主题设计竞赛单元在内，共计11项类别的评选工作。最终在众多优秀的投稿作品中选拔出476件获奖作品。
>> 自由主题竞赛单元——B7.包装设计类别共产生47件获奖作品。金奖1名、银奖1名、铜奖2名，优秀奖15名、入围奖28名。>>
Designer: Hu Xuefei ｜ Adviser: Wang Weijun
包装应该帮助用户在视线与认知的聚焦过程中快速地获取信息，故本套设计从牛排不同部位的纹理分布规律入手，尝试用马赛克作为视觉语言来模拟牛排真实的外观，并将牛排中含有的营养成分在每个单位中标注出来，以此达到只凭借包装就可以快速分辨出牛排的部位并了解其营养成分的目的。
Packaging should help users quickly obtain information in the process of focussing on sight and cognition. Therefore, this set of designs starts with the pattern of different parts of the steak, tries to simulate the real appearance of the steak with mosaic as a visual language, and labels the nutrients contained in the steak in each unit, so as to quickly distinguish the parts of the steak and understand its nutrients by packaging alone.At the same time, an interesting method is used to simulate the process of users visually focussing on steaks.
TiJian — Four Treasures of Study Gift Box Design
Designer: Zhu Chenyao / Wang Yiyan
School: Jiangnan University
我们意图把传统江南文化以一种更具现代感的形式进行表达，并使其同时具有礼品价值与情感价值，文化性与时尚性。在单独内包装上我们把与文化有关的传统纹样简化处理，并于器物的扁平化形象结合，意图达到简洁、有韵律并有深意的表达。在外包装上保持传统和清淡的整体气质，借鉴“不显山露水”的东方哲学，结合文人之内敛，以简约含蓄的器物形态作图形，表达出做人的一种谦虚的处世之道，更深层次地传递文房器物所蕴含的文化内核。
We intend to express the traditional Jiangnan culture in a more modern form, and make it have both gift value and emotional value, cultural and fashion. On the separate inner packaging, we simplified the traditional patterns related to culture, and combined them with the flat image of the artifacts to achieve a simple, rhythmic and meaningful expression. Keep the traditional and light overall temperament on the outer packaging, learn from the oriental philosophy of "not showing mountains and rivers", combine the introverted literati, and use simple and implicit artifacts as graphics to express a modest way of life, and more deeply convey the cultural core contained in the stationery.
陈炉陶瓷包装
Chen Lu Ceramic Packaging
Designer: Wang Zihao ｜ Adviser: Zhang Li
School: Xi’an Academy of Fine Arts
陈炉是自古以来的陶瓷重镇。在古镇面临转型的当下陈炉艺术古镇的品牌打造围绕着“传统与现代交融”这一核心理念展开。拉坯是通过转动的工作台配合双手进行陶瓷形状的初步塑造的过程。随着手指的拨动，泥坯在表面出现一圈圈的波纹形状。拉坯是传统陶艺与现代陶艺都会使用到的技法，任何陶瓷都是以其最初生的状态——陶泥示人。这正是从陶瓷视角下来看传统与现代交融的环节，陶泥未完成的、不被定义的状态也正能体现出多元化的概念。陈炉陶瓷包装中的陶器图形为 28 种各不相同的传统器型，不过我使用的是它们在拉坯时所呈现的样貌。这种“不完全” 却恰好能体现出推陈出新的设计目的。在纹样上我将 logo 的泥坯作为小元素对陈炉当地特色风光罐罐墙的抽象概括，仔细看纹样会发现正形之外的负形悄悄排列着当地最具特色的陶罐。陶瓷是安静的艺术，所以我希望包装在平静中呈现出多元的样貌。因此本包装共有 28 种图案的选择，但都在同一尺度下变化。
Chenlu has been an important ceramic town since ancient times. The brand building of the ancient town of Chenlu Art is centered on the core concept of "integration of tradition and modernity". Drawing is the process of initial shaping of ceramic shape by rotating table and hands. As the fingers move, the mud billet appears in circles of corrugated shape on the surface. Drawing is a technique used in both traditional and modern ceramics. Any ceramic is presented in its original state — clay. This is exactly the link of the integration of tradition and modernity from the perspective of ceramics. The unfinished and undefined state of pottery clay can also reflect the concept of diversification. In the package of Chenlu ceramics, there are 28 different types of traditional pottery patterns, but I used them as they appeared in the drawing. This kind of "incomplete" but just can reflect the new design purpose. In the pattern, I take the clay blank of logo as an abstract summary of the local characteristic scenery of Chenlu pot wall as a small element. If you look closely at the pattern, you will find that the negative shape besides the positive shape quietly arranges the most distinctive local pottery pots. Ceramic is a quiet art, so I hope the packaging presents a diversified appearance in the calm. Therefore, this package has a total of 28 patterns to choose from, but all change under the same scale.
Sustainable Zero Printing Functional Beverage Packaging Design
Designer: Yang Xinyu / Huang Tongtong / Liang Ding
School: Hunan University of Technology
将功能饮料能量补给的特性与电池电量补给的概念相结合，在包装造型方面，选用比较方正、扁状的瓶体，瓶身凸起较为直观的模拟电池的形态；在饮用过程中，瓶内饮品逐渐减少同时意味着电量的减少以及能量补给的完成，增强了消费者的饮用体验；包装无标签、无印刷，符合绿色可持续发展，更易于回收处理。
Combining the characteristics of energy supply of functional drinks with the concept of battery power supply, in terms of packaging modeling, the relatively square and flat bottle body is selected, and the bottle body bulges more intuitively to simulate the shape of the battery; In the process of drinking, the gradual decrease of drinks in the bottle means the reduction of electricity and the completion of energy supply, which enhances the consumer's drinking experience; The package is without label and printing, which conforms to green sustainable development and is easier to recycle.
Man Sheng Mi Shan Series Packing
Designer: Zhu Huilin / Chu Haoyu
Adviser: Wu Weichen
School: China Academy of Art
School: Tianjin Academy of Fine Arts
Busy Blind Sidewalks Butter Cookies
Designer: Wen Xiaojun / Yao Wanyin / Li Mingkai
Adviser:Guo Xiangqian / Wang Shaoqiang
School: Guangzhou Academy of Fine Arts
Nanjing Soap Packing Design
Designer: Di Yunfei / Jiang Huan
Adviser: Zou Yi
School: Nanhang Jincheng College
Designer: Shen Fanding / Zhang Xinyin
School: Jiangnan University
Designer: Jiang Shihao ｜ Adviser: Liu Yiding
School: Henan Kaifeng College of Science Technology and Communication
Story of the Ranch Chocolate Packaging
Designer: Xiao Chenxin ｜ Adviser: Aki Toyoshima
School: Kuwasawa Design School
Not Just Tea — Tea Packaging Design
Designer: Zhu Chenyao / Wang Yiyan
School: Jiangnan University
School: Kunming University of Science and Technology
New Packaging Design of Quzhou Flavor Specialty
Designer: Du Yiran ｜ Adviser:Ni Jianlin
School: Nanjing Normal University
Bertelli Instant Coffee Package
Designer: Wang Yin / Fan Minjun
School: Tsinghua University
Designer: Chen Feng ｜ Adviser: Liu Shiyan
School: Xi’an Academy of Fine Arts
School: Beijing Institute of Technology, Zhuhai
Designer: Yue Weiyang ｜ Adviser: Tao Haifeng
School: University of Shanghai for Science and Technology
Square Skin Brand Washing Package
Designer: Huang Zhuoyu ｜ Adviser: Li Xun
School: Guangzhou College of Applied Science and Technology
Eliminating Illness Stigma with Modularized Children's Glasses
Designer: Huang Tongtong / Yang Xinyu / Bai Yang
School: Hunan University of Technology
JINGHE YUAN Local Brand Design
Designer: Xu Weiyi ｜ Adviser: Chen Yue
School: Beihang University
LINK Brand Customized Chocolate Packaging Design
Designer: Yang Xinyu / Bai Yang / Huang Tongtong
Adviser: Ke Shenghai
School: Hunan University of Technology
Jiu Yang — Packaging Design of Gaoshan Organic Rice
Designer: Wu Yexin / Liu Jiahao
School: China Academy of Art
FLOWER WHISPER Yuhua Series Perfume Gift Package
Designer: Huang Huiyan / Yan Wenrui
School: Tsinghua University
The Packaging Design of Home Delivery Vegetable
Designer: Hu Mengyuan ｜ Adviser: Shin Sangyun
School: Hongik University
Designer: Liang Jieming / Zhang Yang / Wang Changqiao
School: Guangzhou Academy of Fine Arts
Designer: Yang Long / Chen Gaoju
School: Swan College, Central South University of Forestry and Technology
Awakening of Vitality — Packaging of Egg Yolk Pastry
Designer: Zeng Guanting / Huang Yiyang
School: Wuhan University of Technology
Designer: Guo Tong ｜ Adviser: Zhang Peiyuan
School: Shandong University of Art & Design
Twinings Black Tea Packaging Design
Designer: Zhou Yixuan ｜ Adviser: Zhang Xiaolei
School: Jinling Institute of Technology
Designer: Yao Aijun ｜ Adviser: Xu Wei
School: Tiangong University
School: Hunan University of Science and Technology
Designer: Lyu Yifan ｜ Adviser: Yao Xiangyu
School: Nanjing University of the Arts
Designer: Xu Yuan ｜ Adviser: Wu Qingyu
School: Shanghai Institute of Visual Arts
Chinese Rock · CD Cover Design
Designer: Wang Xinxin / Pan Jie / Zhang Ruikun
School: Xi’an Academy of Fine Arts
Bionic Packaging Design of "Five Grain Health" Pod Shape
Designer: Li Ling ｜ Adviser: Qin Xuping
School: Beijing City University
Designer: Liu Jiqi ｜ Adviser: Li Xun
School: Guangzhou College of Applied Science and Technology
XueHai — Gift Box and Gift Design for the Student Branch of China Architectural Society
Designer: Cheng Xin / Xie Chaoying
School: Shenzhen University
Brand Packaging Design of Plum Preserves
Designer: Lin Fengying ｜ Adviser: Li Xun
School: Guangzhou College of Applied Science and Technology
Designer: Wan Litao ｜ Adviser: Xiao Jing
School: Guangzhou Academy of Fine Arts
Designer: Zhang Zuheng ｜ Adviser: Lin Tao
School: Class Tao
Designer: Su Zhoutong / Lu Yushi
School: Guangzhou Academy of Fine Arts
School: Hubei Institute of Fine Arts
Designer: Hou Xiaoyi / Wang Can
Adviser: Yang Zhaohui / Fang Min
School: Soochow University
Designer: Zhou Yijun ｜ Adviser: Jie Xingang
School: Zhongshan Polytechnic
Designer:Wu Pengzai / Tu Chenhaoyuan
School: Xijing University
Designer:Huang Zixi ｜ Adviser: Liu Wei
School:Beijing Institute of Technology, Zhuhai
主办单位：
中国美术学院、浙江省美术家协会
承办单位：
中国美术学院设计艺术学院
中国美术学院视觉传达设计系
浙江省美术家协会平面设计艺术委员会
战略合作伙伴：
北京天域北斗文化科技集团有限公司、吉利汽车、抖音集团抖音设计中心、完美日记、OPPO、奥普家居股份有限公司、哥本哈根皮草有限公司、阿里巴巴原创保护平台
战略合作媒体：
美术报、艺术与设计、包装与设计、Design 360°-观念与设计杂志、陆俊毅_设计现场、古田路9号
媒体支持(以首字母为序)：
Ad110、Ad518、Arting365、Hiiibrand、设计品牌中心、设计青年、视觉同盟、设计中国、设计赛、设计在线、秀设计、最毕设、最设计、中国设计网
海外院校支持(以首字母为序)：
布拉格建筑与设计学院
丹麦皇家美术学院
多摩美术大学
佛罗伦萨美术学院
汉堡美术学院
汉堡应用技术大学
海牙皇家艺术学院
京都艺术大学
伦敦艺术大学
马里兰艺术学院
米兰理工大学
武藏野美术大学
苏黎世艺术大学
谢菲尔德哈勒姆大学
中国大陆及港澳台院校支持(以首字母为序)：
澳门理工学院
澳门科技大学人文艺术学院
北京工业大学
台湾师范大学
广西艺术学院
广州美术学院
湖北美术学院
鲁迅美术学院
南京艺术学院
清华大学美术学院
四川美术学院
汕头大学
天津美术学院
西安美术学院
香港城市大学
厦门大学
中国美术学院
中央美术学院
总策划：高世名 许江
总顾问：赵燕 韩绪 毕学锋 陈正达
主席：吴炜晨
副主席：方舒弘
秘书长：黄璐
大赛组委会委员：
侯广程、吴之华、梁京、刘佳豪、吴页新、毛羽、刘琦、王楚凡
Sponsors:
China Academy of Art,
Zhejiang Artists Association
Organizers:
School of Design and Art of China Academy of Art,
Visual Communication Design Department of China Academy of Art,
Graphic Design Art Committee of Zhejiang Artists Association
Strategic Partners:
Beijing Tianyu Beidou Culture Technology Group Co., Ltd., Geely Auto, Douyin Group Douyin Design Center, Perfect Diary, OPPO, Opp Home Co., LTD., Copenhagen Fur Co., LTD., Alibaba Original Design Protection Platform
Strategic Cooperative Media:
Art Newspaper, Art and Design, Packaging and Design, Concept and Design Magazine Design 360°, Designer Lu Junyi, #9 Gutian Road
Supporting Media (in alphabetical order) :
Ad110, Ad518, Arting365, Hiiibrand, Design Brand Center (DBC), Design Youth, Visual Union, Design China, Design Competition, Design Online, Xiu Design, Zuibishe, Zuisheji, CN Design
Supporting Overseas Institutions (in alphabetical order):
Academy of Arts, Architecture and Design in Prague
Royal Danish Academy of Fine Arts
Tama Art University
Florence National Academy of Fine Arts
Dresden Academy of Fine Arts
Hamburg University of Applied Sciences
The Hague Royal Academy of Arts
Kyoto University of the Arts
University of the Arts London
Maryland Institute College of Art
Polytechnic University of Milan
Musashino Art University
Zurich University of the Arts
Sheffield Hallam University
Supporting Universities in China Mainland, Hong Kong, Macao and Taiwan (in alphabetical order):
Macao Polytechnic Institute
Beijing University of Technology
Taiwan Normal University
Guangxi Arts University
Guangzhou Academy of Fine Arts
Hubei Institute of Fine Arts
Luxun Academy of Fine Arts
Nanjing University of the Arts
Academy of Arts & Design, Tsinghua University
Sichuan Fine Arts Institute
Shantou University
Tianjin Academy of Fine Arts
Xi’an Academy of Fine Arts
City University of Hong Kong
Xiamen University
China Academy of Art
Central Academy of Fine Arts
Faculty of Humanities and Arts, Macau University of Science and Technology
General planners: Gao Shiming, Xu Jiang
General consultants: Zhao Yan, Han Xu, Bi Xuefeng, Chen Zhengda
Chairperson: Wu Weichen
Vice Chairperson: Fang Shuhong
Secretary: Huang Lu
Member of the Competition Organizing Committee:
Hou Guangcheng, Wu Zhihua, Liang Jing, Liu Jiahao, Wu Yexin, Mao Yu, Liu Qi, Wang Chufan
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