2022第二十三届白金创意国际大赛获奖作品—B9.综合项目设计
发布时间：2023年7月27日 分类：视觉传达作品 浏览量：6808
“保护野生动物的第一步，是了解它们，而后学会如何与它们相处。”
项目“出没中”是一场推动野生动物保护与城市生物多样性发展的公益活动。自疫情以来，“野生动物进入城市”现象频发，甚至有部分野生动物在城市安家落户。针对这一现象，我们发起了一场模拟“野生动物在城市出没”的活动，通过环境图形与线上应用的互动设计，邀请人们参与活动并学习与野生动物相处的知识。引发人们对城市与自然、人类与野生动物关系的思考，并积极地探寻人类与野生动物相处的新方式。
"The first step to protecting wildlife is to understand them and then learn how to live with them."
The project "Animal Crossing" is a public welfare activity to promote wildlife protection and the development of urban biodiversity. Since the epidemic, the phenomenon of "wild animals entering cities" has been frequent, and some wild animals have even settled down in cities. In response to this phenomenon, we launched an activity to simulate "wild animals in the city". Through the interactive design of environmental graphics and online applications, people were invited to participate in the activity and learn about living with wild animals. It will arouse people's thinking about the relationship between city and nature, human and wild animals, and actively explore new ways of getting along with wild animals.
School: Guangzhou Academy of Fine Arts
铁锈与铁矿的化学成分高度一致。铁矿冶炼铁、铁合成钢铁、钢铁自然生锈——铁元素的存在形式由于人类的干预呈现出不断的轮回。我由不锈钢生锈的矛盾入手研究，结合铁锈的生长模式，在文字的来去之间演绎铁元素的轮回。作品是基于铁生锈现象构建的一种设计程序，通过实验设计、装置设计、文字与图像处理，模拟铁冶炼与铁生锈的轮回形式。不断被除锈和生锈的方块铁片，不断出现与消失的工业产品，两者结合重现人类社会中铁元素存在形式的轮回。
The chemical composition of iron rust is highly consistent with iron ore. Iron ore smelts iron, iron synthesizes steel, and steel naturally rusts — the form of existence of the element iron presents a constant cycle due to human intervention. I start my research from the paradox of stainless steel rusting and combine it with the growth pattern of iron rust, interpreting the reincarnation of the element iron between the coming and going of types. The work is a design program based on the phenomenon of iron rusting. Through experimental design, installation design, text and image processing, it simulates the reincarnation of iron smelting and iron rusting. The combination of the square pieces of iron that are constantly being de-rusted and rusted, and the industrial products that are constantly appearing and disappearing, reproduces the reincarnation of the existence of the element of iron in human society.
The work is a picnic-themed event design created from three perspectives: “THE ORGANIZER”, “THE PARTICIPANT”, and “THE BYSTANDER”. Involved in the same picnic, the three “groups” shape their respective perceptions of the event, and develop subtle relations where they are parallel with but different from each other. On the basis, the work leads to our discussion about the information media environment.
Across the three perspectives, maps, calendars, archives, photo albums and vlogs are used as narrative media to display different visual styles, and to give each of the three “groups” a visual identity. The narration involves 16 basic articles as clues to introduce content from one perspective to another and finally form a closed loop that allows a bystander to be an organizer. Through an ordinary picnic, the work seeks to showcase the media environment, identity narration, and varied interfaces and visual traits shaped by identity narration in the context of identity narration.
THE ORGANIZER: This perspective refers to the planners, focusing on how the picnic is organized and planned on the whole. Comprised of three parts (maps, calendars, archives), it seeks to reveal how the organizers mark out a plan that covers the place, number of participants, time, weather, articles and activities of the event among others.
THE PARTICIPANT: This perspective refers to the internal experiencers of the event, focusing on the feelings and experiences got during the picnic. Comprised of two parts (photos, diaries), it seeks to show how the participants’ moods (i.e. expectations, experiences and feelings) change during the event.
THE BYSTANDER: This perspective refers to the external experiencers who observe the picnic online, focusing on the extension and restructuring of the event after its ending. Comprised of three parts (watching, interaction, creation), it involves images and videos as the main mode of presentation.
当下的设计总是积极介入社会问题与热点议题来传递信息，但是在展览或其他的展示方式上却与环境问题背道而驰，特别是短期内反复布置与拆除的展览形式更加速了气候危机。通过填埋、焚烧的方式被废处理的一次性展览，甚至在处理的过程中也会产生额外的费用，这所有的浪费都被置之不理。我们是否想过展览结束后是什么样?我们为了探索与创造意义非凡的展览方式，了解在展览过程中发生的活动对环境的影响。我们回收了展览之后的废弃木材加以再设计，延长了展览物料的生命周期。在木材上保留了现有材料的原型，提出了可替代的方案使其能够可持续使用。并且，通过指南手册，提出可持续展览的代替方案，探索未来展览的发展方向。
The current design always actively involves in social issues to deliver message, but it is contrary to environmental issues in exhibitions and other ways, especially in short-term exhibitions that have been repeatedly constructed and withdrawal. After the exhibition, its waste is disposed of through landfill and incineration, incur additional costs even in the process of disposal, and all waste is ignored. Have we thought about what it will be like after the exhibition? In order to explore and create meaningful exhibitions, we understand the environmental impact of the activities that take place during the exhibition. We recycled and redesigned the waste wood after the exhibition, prolonging the life cycle of the exhibition waste. Prototypes of existing materials have been retained on the wood, suggesting alternatives for its sustainable use. In addition, through the manual, we propose alternatives to sustainable exhibitions and explore the direction of future exhibitions.
Adviser: Wu Weichen
School: China Academy of Art
School: LuXun Academy of Fine Arts
School: China Academy of Art
Designer: Dong Wenqing / Yin Xiangcheng / Hao Tianlu ｜ Adviser: Wu Weichen
School: Tama Art University
School: China Academy of Art
School: Xi’an Academy of Fine Arts
School: Camberwell College of Arts, University of the Arts London
School: Shanghai Normal University
School: Guangzhou Academy of Fine Arts
School: Shenzhen University
Designer: Perfect Idol (Team)
Adviser: Zhao Chenyin
School: China Academy of Art
School: Guangzhou Academy of Fine Arts
School: Central South University
Designer: Lyu Chuanping / Lan Yuwen / Zhao Ruotong
Adviser: Huang Siwen / Li Xinyuan
Designer: Luo Hui / Liu Junjiang / Lin Ziqi
Adviser: Qian Lei / Peng Cheng
School: Guangzhou Academy of Fine Arts
School: Sichuan Fine Arts Institute
School: China Academy of Art
School: Guangzhou Academy of Fine Arts
School: China Academy of Art
School: LuXun Academy of Fine Arts
School: Royal College of Art
Designer: Zheng Yanling ｜ Adviser: Jin Mi
School: Guangzhou Academy of Fine Arts
School: Wenzhou-Kean University
School: Guangzhou Academy of Fine Arts
School: Beijing Institute of Technology, Zhuhai
School: Guangzhou Academy of Fine Arts
School: Shantou University
School: Hebei GEO University
主办单位：
中国美术学院、浙江省美术家协会
承办单位：
中国美术学院设计艺术学院
中国美术学院视觉传达设计系
浙江省美术家协会平面设计艺术委员会
战略合作伙伴：
北京天域北斗文化科技集团有限公司、吉利汽车、抖音集团抖音设计中心、完美日记、OPPO、奥普家居股份有限公司、哥本哈根皮草有限公司、阿里巴巴原创保护平台
战略合作媒体：
美术报、艺术与设计、包装与设计、Design 360°-观念与设计杂志、陆俊毅_设计现场、古田路9号
媒体支持(以首字母为序)：
Ad110、Ad518、Arting365、Hiiibrand、设计品牌中心、设计青年、视觉同盟、设计中国、设计赛、设计在线、秀设计、最毕设、最设计、中国设计网
海外院校支持(以首字母为序)：
布拉格建筑与设计学院
丹麦皇家美术学院
多摩美术大学
佛罗伦萨美术学院
汉堡美术学院
汉堡应用技术大学
海牙皇家艺术学院
京都艺术大学
伦敦艺术大学
马里兰艺术学院
米兰理工大学
武藏野美术大学
苏黎世艺术大学
谢菲尔德哈勒姆大学
中国大陆及港澳台院校支持(以首字母为序)：
澳门理工学院
澳门科技大学人文艺术学院
北京工业大学
台湾师范大学
广西艺术学院
广州美术学院
湖北美术学院
鲁迅美术学院
南京艺术学院
清华大学美术学院
四川美术学院
汕头大学
天津美术学院
西安美术学院
香港城市大学
厦门大学
中国美术学院
中央美术学院
总策划：高世名 许江
总顾问：赵燕 韩绪 毕学锋 陈正达
主席：吴炜晨
副主席：方舒弘
秘书长：黄璐
大赛组委会委员：
侯广程、吴之华、梁京、刘佳豪、吴页新、毛羽、刘琦、王楚凡
Sponsors:
China Academy of Art,
Zhejiang Artists Association
Organizers:
School of Design and Art of China Academy of Art,
Visual Communication Design Department of China Academy of Art,
Graphic Design Art Committee of Zhejiang Artists Association
Strategic Partners:
Beijing Tianyu Beidou Culture Technology Group Co., Ltd., Geely Auto, Douyin Group Douyin Design Center, Perfect Diary, OPPO, Opp Home Co., LTD., Copenhagen Fur Co., LTD., Alibaba Original Design Protection Platform
Strategic Cooperative Media:
Art Newspaper, Art and Design, Packaging and Design, Concept and Design Magazine Design 360°, Designer Lu Junyi, #9 Gutian Road
Supporting Media (in alphabetical order) :
Ad110, Ad518, Arting365, Hiiibrand, Design Brand Center (DBC), Design Youth, Visual Union, Design China, Design Competition, Design Online, Xiu Design, Zuibishe, Zuisheji, CN Design
Supporting Overseas Institutions (in alphabetical order):
Academy of Arts, Architecture and Design in Prague
Royal Danish Academy of Fine Arts
Tama Art University
Florence National Academy of Fine Arts
Dresden Academy of Fine Arts
Hamburg University of Applied Sciences
The Hague Royal Academy of Arts
Kyoto University of the Arts
University of the Arts London
Maryland Institute College of Art
Polytechnic University of Milan
Musashino Art University
Zurich University of the Arts
Sheffield Hallam University
Supporting Universities in China Mainland, Hong Kong, Macao and Taiwan (in alphabetical order):
Macao Polytechnic Institute
Beijing University of Technology
Taiwan Normal University
Guangxi Arts University
Guangzhou Academy of Fine Arts
Hubei Institute of Fine Arts
Luxun Academy of Fine Arts
Nanjing University of the Arts
Academy of Arts & Design, Tsinghua University
Sichuan Fine Arts Institute
Shantou University
Tianjin Academy of Fine Arts
Xi’an Academy of Fine Arts
City University of Hong Kong
Xiamen University
China Academy of Art
Central Academy of Fine Arts
Faculty of Humanities and Arts, Macau University of Science and Technology
General planners: Gao Shiming, Xu Jiang
General consultants: Zhao Yan, Han Xu, Bi Xuefeng, Chen Zhengda
Chairperson: Wu Weichen
Vice Chairperson: Fang Shuhong
Secretary: Huang Lu
Member of the Competition Organizing Committee:
Hou Guangcheng, Wu Zhihua, Liang Jing, Liu Jiahao, Wu Yexin, Mao Yu, Liu Qi, Wang Chufan
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