WZD2023纹藏国际纹样设计大赛【第四届】

发布时间：2023年8月2日分类：工业产品大赛、服装服饰大赛、视觉传达大赛浏览量：16790

纹藏专注于中国传统纹样数字化，致力于挖掘复原、梳理再造中国纹样，建立宏观、系统、横向的中国纹样数据库。迄今为止，纹藏已开发数百个专题纹样数据库，设计数万余组纹样的信息和模型。2023年夏，让我们倾心感受，相遇一场中国纹样的风韵！

WENZANG focuses on the digitization of traditional Chinese patterns, dedicated to excavating, restoring, and recreating these patterns to establish a comprehensive, systematic, and cross-disciplinary Chinese pattern database. To date, WENZANG has developed hundreds of specialized pattern databases, containing information and models for tens of thousands of pattern designs. In the summer of 2023, let us wholeheartedly experience and encounter the charm of Chinese patterns!

“传承文化基因·数字纹创未来”是WZD2023纹藏国际纹样设计大赛的主题。WZD纹藏国际纹样设计大赛迄今为第四届大赛。首届WZD以“纹明”为主题，第2届WZD以“红色纹样”为主题，第3届WZD以“纹的宇宙”为主题，三届各收到了数十个国家的参赛者投送的数千件纹样及纹样衍生作品，在国际国内评委团严格地评审中角逐出金、银、铜全场大奖，佳作辈出。赛事和作品受到国内外社会和媒体的广泛关注，取得了不菲的社会影响力，做到了让中国纹样“潮”起来和“走”出去。

第4届WZD（2023）纹藏国际纹样设计大赛将继续秉承“纹化自信”的理念，将中国与世界精神、中国与世界文化、中国与世界生活方式、中国与世界设计融合一起，成为具有历史传承和时代精神的纹样传承者、创造者和传播者。

The theme of the WZD2023 International Pattern Design Competition is 'Inheriting Cultural Genes, Creating a Digital Pattern Future.' The WZD International Pattern Design Competition is now in its fourth edition. The first WZD was themed 'Patterns Illuminated,' the second edition focused on 'Red Patterns,' and the third edition explored 'Patterns of the Universe.' Each of the three editions received thousands of pattern submissions and derivative works from participants representing dozens of countries. Rigorously evaluated by international and domestic judging panels, these competitions awarded gold, silver, and bronze prizes, showcasing outstanding works. The events and creations garnered extensive attention from both domestic and international societies and media, resulting in significant social influence, successfully promoting the rise and global dissemination of Chinese patterns.

The 4th edition of WZD (2023) International Pattern Design Competition will continue to uphold the concept of 'Confidently Patterned.' It will further integrate Chinese and global spirits, cultures, lifestyles, and designs, serving as a platform for the inheritance, creation, and dissemination of patterns that possess historical legacy and contemporary spirit.

关于“白塔杯”文化创意大赛纹样定向赛道

2023“白塔杯”文化创意大赛由北京市西城区人民政府主办，以“数字新活力，创意新势能”为主题。本届大赛依托西城区“城之源，都之始，河之端”的区域文化特色，以贯彻落实国家与西城区数字赋能文化产业高质量发展要求为核心，以“一轴三化”为赛事标的与办赛发力点，链接“ WZD2023纹藏国际纹样设计大赛”联合开展纹样定向征集。传承弘扬中华优秀传统文化，通过纹样解读北京古都的悠久历史和文化底蕴，挖掘西城区特色文化内涵，推动西城区纹样基因库建立，通过大赛再造创新，向世界展示西城魅力。

About the 'White Tower Cup' Cultural and Creative Competition Pattern Design Track 2023

The 2023 'White Tower Cup' Cultural and Creative Competition is organized by the Xicheng District People's Government in Beijing, with the theme 'Digital New Vitality, Creative New Momentum.' This edition of the competition leverages the regional cultural characteristics of Xicheng District, known as the 'Source of the City, the Beginning of the Capital, and the End of the River,' and aims to implement the requirements for high-quality development of the cultural industry through digital empowerment at the national and district levels. The competition focuses on the concept of 'One Axis, Three Transformations' as its main objective and organizing strategy, and it collaborates with the 'WZD2023 International Pattern Design Competition' to conduct a targeted collection of patterns.

The competition seeks to inherit and promote outstanding traditional Chinese culture, interpreting the ancient history and cultural heritage of Beijing through patterns. It aims to explore the cultural essence of Xicheng District, establish the Xicheng pattern gene pool, and showcase the charm of Xicheng to the world through innovative creations during the competition.

大赛时间

报名期：即日起至2023年9月25日

赛区评审期：2023年9月25日—10月30日

初赛公示与人气投票：2023年11月1日—11月20日

2023“白塔杯”文化创意大赛综合评选及颁奖：2023年12月

指导单位

北京市委宣传部

北京市文物局

北京市国有文化资产管理中心

主办单位

北京市西城区人民政府

承办单位

北京市西城区文化创意产业促进中心

联合承办单位

北京设计之都发展有限公司

广西纹藏文化发展有限公司

纹藏（北京）文化科技发展有限公司

浙江纹藏文化科技发展有限公司

中欧国际设计文化协会CEIDA

特别支持单位

北京银行前门文创支行

1.征稿 Submissions

中国大陆地区、海峡两岸暨港澳地区，凡年龄在 18 周岁以上的设计师、设计机构、高等院校设计专业师生以及相关设计实践的人士均可投稿参评。

2.中国特邀 China Invited

特别邀请中国 50 位活跃在设计领域的一线设计师参展“京之韵”特展，特邀设计师作品参与奖项评选。

3.国际特邀 International Invited

特别邀请国际 50 位活跃在设计领域的一线设计师参展“国之韵”特展，特邀设计师作品参与奖项评选。

大赛主题

传承文化基因· 数字纹创未来

征集方向：

A.国之韵

小至北京的中轴线，大至跨越东西南北的运河，那是古人留下的量尺，他们用自己的方法丈量着中国五千年文明史，丈量着九百六十万平方公里疆域，纵横之间尽显大国的磅礴气韵。

B.京之韵

北京古称燕京、北平，北京条条道道的胡同中承载着多少代人的生活起居，宣武门外曾经聚集着的一群群士人平民们为北京留下了难以磨灭的记忆，过往与当下都造就了如今的北京风韵。

C.华之韵

泱泱中华大地上，有许多民族聚集于此，民族独特的生活方式、娱乐活动打造了专属于这个民族的文化，而这多彩丰富的民族文化最终凝聚于中华文化之中，形成了独一无二的中华风韵。

Theme: Cultural Genes, Digital Pattern Future

Submission Direction

A. National Rhythm

From the ancient central axis of the Beijing to the vast Grand Canal spanning north, south, east, and west, these are the measures left by our ancestors, surveying China's 5,000 years of civilization and its vast 9.6 million square kilometers of territory, showcasing the majestic essence of a great nation.

B. Beijing Rhythm

Once known as Yanjing and Beiping, Beijing's hutongs have witnessed generations of daily life. The memories of intellectuals and common folks who once gathered outside Xuanwu Gate have left an indelible mark on the city. The fusion of history and modernity has shaped the charm of present-day Beijing.

C. China Rhythm

On the vast land of China, numerous ethnic groups gather here, each with its unique way of life and entertainment, creating distinct cultures. These colorful and diverse ethnic cultures eventually converge into Chinese culture, forming the unparalleled charm of China.

(You can choose any of the following themes to create)

1.主题纹样设计+服装纺织品组别

以纹样为基础的图案设计，以及纹样的应用，包括但不限于：服装、饰品、纺织物、床上用品等。

2.主题纹样设计+文创组别

以纹样为基础的图案设计，以及纹样的应用，包括但不限于：文创产品、电子产品、礼品、手工艺品等。

3.主题纹样设计+平面组别

以纹样为基础的图案设计，以及纹样的应用，包括但不限于：海报、插画、折页、装帧、网页、电子界面、动态信息等。

4.主题纹样设计+数字艺术组别

以纹样为基础的图案设计，以及纹样的应用，包括但不限于：展陈艺术、公共艺术、互动艺术等。

注：以上类别有交集的作品，可任选其一归类。

1.Theme Pattern Design+Apparel & Textile Category

Pattern-based graphic design and applications, including but not limited to: clothing, accessories, textiles, bedding, etc.

2.Theme Pattern Design+Cultural & Creative Category

Pattern-based graphic design and applications, including but not limited to: cultural and creative products, electronic products, gifts, handicrafts, etc.

3.Theme Pattern Design+Graphic Design Category

Pattern-based graphic design and applications, including but not limited to: posters, illustrations, brochures, book covers, web pages, electronic interfaces, dynamic information, etc.

4.Theme Pattern Design+Digital Art Category

Pattern-based graphic design and applications, including but not limited to: exhibition art, public art, interactive art, etc.

Note: For works that fall into multiple categories, participants can choose one category for classification.

1.参赛报名

登录纹藏网站（www.wenzang.cn）/小程序“纹藏·纹样博物馆”填写报名表，获取WZD纹样大赛素材包。

2.提交作品

登录大赛链接（www.wenzang.cn），按步骤，提交投稿作品（PDF/ZIP格式）和投稿登记表（Word格式）、作品承诺与授权书（扫描件JPG）。

1.Participant Registration:

Fill out the registration form on the Pattern Vault website (wenzang.cn) or the "Pattern Vault·Pattern Museum" mini-program to obtain the WZD Pattern Design Competition material package.

2.Submitting the Works

Log in to the competition link (wenzang.cn) and follow the above requirements to submit the entry in PDF/ZIP format, the entry registration form (Word), and the work commitment and authorization form (scanned JPG).

1.原创、合法

投稿作品须为作者原创，并为独立著作权，不得侵犯第三方著作权、商标等相关权利。作品必须积极向上，不得诋毁他人、诋毁社会、诋毁国家、诋毁宗教信仰、破坏民族团结，必须符合相关法律规定；不可以使用 AI 人工智能生成作品提交。参赛者作品如有上述内容（或倾向嫌疑），取消参评资格，如因此产生不良社会后果，自行承担法律责任，并赔偿赛事相关损失。

2.本届大赛一律采用在线交件方式

大赛官网：www.wenzang.cn

3.登入官网，点击在线报名，依据提示完成参赛报名及作品附件提交。

（1）提交作品要求

登录大赛链接（www.wenzang.cn），按要求，提交投稿作品（PDF/ZIP格式）和投稿登记表（Word格式）、作品承诺与授权书（扫描件JPG）。

（2）提交作品电子稿要求

投稿作品一律提交电子稿件，文件规格为：JPG，CMYK色彩模式，内置图片精度不低于300dpi，JPG的尺寸为A3cm幅面。请在下载区下载作品模版。

（3）提交作品登记表要求

每位作者需以Word文档的形式，填写并提交投稿登记表一份。请在下载区下载参赛表格。

（4）提交承诺与授权书要求

每位作品需签名作品承诺与授权书，机构作品请加盖公章，并以JPG的高清扫描件形式提交。请在下载区下载承诺授权书。如无法上传，可联系客服沟通发送方式。

（5）作品命名要求

投稿作品的邮件、压缩包名为：姓名+所在单位+主题+作品题目。如：张三北京大学B《荷塘月色》系列。

（6）数量

每位作者投稿作品不能超过3个单件，或3组系列。其中每组系列作品不超过8幅，大赛鼓励投稿系列作品。每个参赛作品作者不超过 3 人。

（7）费用本次比赛均为免费。

（8）截止时间

大赛从即日开始。

投稿参赛的作品至2023年9月25日截稿，以组委会收到稿件的时间为准。

2023年11月-12月，在纹藏中国及各大专业媒体公布获奖名单，同期颁发相关证书与礼品。

1.Originality and Legality

Submissions must be the original work of the author and have independent copyrights. They must not infringe on the copyrights, trademarks, or any other rights of third parties. The works must have a positive and constructive nature, without defaming others, society, the country, or religious beliefs. They must comply with relevant laws and regulations. AI-generated works are not allowed for submission. Participants who include such content (or show suspicious tendencies) will have their eligibility canceled. If any adverse social consequences arise as a result, the participant will bear legal responsibilities and compensate for any losses incurred by the event.

2.Online Submission

All submissions for this competition will be conducted online via the official website: www.wenzang.cn.

3.Submission Process

(1) Submission Requirements

(2) Requirements for submitting electronic manuscripts of works

All entries must be submitted as electronic copies in JPG format with CMYK color mode. The internal image resolution should be no lower than 300dpi, and the JPG size should be A3. Please download the work template from the download area.

(3) Requirements for submitting a work registration form

Each participant must fill out and submit the entry registration form as a Word document. Please download the entry form from the download area.

(4) Submission of commitment and authorization requirements

Each participant must sign the work commitment and authorization form, and for institutional works, it should be accompanied by an official seal. The form should be submitted in high-resolution scanned JPG format. Please download the commitment and authorization form from the download area. If unable to upload, participants may contact customer service to discuss alternative submission methods.

(5) Naming requirements for works

The email and compressed file of the submitted work should be named as follows: Name + Affiliated Institution + Theme + Work Title. For example, Zhang San, Peking University, Group B "Lotus Pond Moonlight Series."

(6) Quantity

Each participant can submit up to 3 individual pieces or 3 series. Each series should not exceed 8 pieces. The competition encourages the submission of series. Each participant can be the author of no more than 3 entries.

(7) Fee

Participation in this competition is free of charge.

(8) Deadline

The competition starts from today. Submissions must be made by September 25, 2023. The submission time recorded by the organizing committee will be considered final.

In November to December 2023, the winning entries will be announced on Pattern Vault China and various major professional media outlets, and relevant certificates and gifts will be awarded during this period.

1.WZD赛道奖项设置

（1）全场大奖：金纹藏奖1名、银纹藏奖1名、铜纹藏奖1名；

（2）特别奖：服饰及纺织品组别、文创组别、平面组别、数字艺术组别各设立特别奖；

（3）入围奖：作品入围奖（参赛作品的15%-20%）；

（4）人气奖：通过线上公示投票选出最佳人气奖25名；

（5）优秀指导教师奖：凡组织15人以上的院校机构或指导教师具备评奖资格。

2.奖金与荣誉

（1）本届大奖的获奖作者将择优推荐在纹藏及各大专业媒体做专题访谈或专题报道，最大限度宣传展示其设计成就。所有金、银、铜纹藏大奖作品将入编“纹藏艺术纹样库”，并颁发《入库资格证书》。参赛视为同意本条款，条款细则请浏览“作品承诺与授权书”。

（2）金、银、铜纹藏奖及特别奖颁发纸质证书，入围作品奖颁发电子版证书。

（3）获得金、银、铜纹藏奖及特别奖的作品直接推选参与“2023白塔杯文化创意大赛” 大奖综合评选。“2023白塔杯文化创意大赛”以赛道奖项+单项奖的形式进行评选，综合评选一、二、三等奖和单项奖，大赛最高奖项奖金为5万元。

（4）金纹藏奖获奖作品可直接推荐“白塔杯文化创意大赛“单项奖评选，获得单项奖证书与奖金。

（5）获得优秀指导教师奖的老师可获得纸质证书及纹藏教学礼包，包含纹样教学课件1份、《中国经典纹样图鉴》1本、纹藏纹样视频教学包1个。

（6）本届大赛的所有获奖作品享有2023“白塔杯”文化创意大赛服务包的使用权限。

1.WZD Award Categories

(1) Overall Awards: Gold Pattern Vault Award (1 winner), Silver Pattern Vault Award (1 winner), Bronze Pattern Vault Award (1 winner).

(2) Special Awards: Special awards will be set up for each category, including Fashion and Textiles, Cultural and Creative Products, Graphic Design, and Digital Art.

(3) Finalist Awards: Entries that make it to the finals will receive finalist awards (15%-20% of the submitted works).

(4) Popularity Award: The top 25 entries with the most online votes will receive the Popularity Award.

(5) Outstanding Guidance Teacher Award: Instructors or academic institutions organizing more than 15 participants are eligible for this award.

2.Prize Money and Honors

(1) The winners of this competition will be selectively featured in interviews or special reports on Pattern Vault and various major professional media, showcasing their design achievements to the maximum extent. All Gold, Silver, and Bronze Pattern Vault Award-winning works will be included in the "Pattern Vault Art Pattern Library" and receive a "Library Qualification Certificate." By participating in the competition, participants are deemed to agree to this provision. For detailed terms and conditions, please refer to the "Work Commitment and Authorization Form."

(2) Gold, Silver, Bronze, and Special Award winners will receive physical award certificates, while finalist awards will be presented as electronic certificates.

(3) Works that win Gold, Silver, Bronze, or Special Awards will be directly recommended for the "2023 White Pagoda Cup Cultural and Creative Competition" Grand Prize comprehensive evaluation. The "2023 White Pagoda Cup Cultural and Creative Competition" evaluates both track awards and individual awards. The top three prizes and individual awards will be evaluated together, with the highest prize being 50,000 RMB.

(4) Gold Pattern Vault Award-winning works can be directly nominated for individual awards in the "White Pagoda Cup Cultural and Creative Competition," and receive certificates and cash prizes.

(5) Teachers who receive the Outstanding Guidance Teacher Award will receive a physical certificate and a Pattern Vault teaching package, including 1 set of pattern teaching courseware, 1 book of "Chinese Classic Pattern Encyclopedia," and 1 set of Pattern Vault pattern video teaching package.

(6) All award-winning works of this competition will have the right to use the 2023 "White Tower Cup" Cultural and Creative Competition service package.