武汉轻工大学艺术设计学院2023级MFA艺术设计专业硕士研究生课程联展
发布时间:2024年7月6日 分类:课程设计 浏览量:493
课程联展
课程非线性,相互交织,形成互补。团队合作完成设计成果,课程结束时,学生撰写学术论文,探讨设计主题,形成系统化方法论。旨在培养学生在食品设计领域的深入理解和跨学科创新能力。
地域非遗品牌设计
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关键词:石牌豆腐、品牌设计、包装设计、非遗文化
小组成员及分工:
王振: 品牌宣传推广策划、品牌排版、插画绘制、文案策划、信息图表设计、包装设计、信息收集、LOGO设计、信息图表设计、小程序设计
顾王杰: 品牌形象延展、插画绘制、包装设计、动态效果排版、信息图表设计、信息收集、LOGO设计、小程序设计
设计说明:
石牌人均耕地不足1亩,地理、交通、资源等都处于劣势,但当地人会做豆腐,如今在全国近500个大中小城市里“卖豆腐”,石牌一跃成为湖北省“城乡建设文明乡镇”,石牌豆制品被列入湖北第四批非遗保护名录,“石牌豆腐郎”更是被评为湖北省著名劳务品牌。让石牌豆腐走向全国是石牌豆腐郎的初心使命,本次设计背景立足于豆制品市场上仍未形成视觉风格统一的品牌产品矩阵,针对非遗品牌进行地域视角下的设计创新。
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沈大成糕点伴手礼设计
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关键词:老字号;糕点品牌;包装设计;
小组成员及分工:
程金轲: 全案策划,全案排版,品牌梳理,LOGO设计,包装设计,三维建模,场景渲染,信息图表设计
吴立雪: 包装设计,信息图表设计
设计说明:
本次设计研究如何将海派文化与沈大成糕点伴手礼进行融合,让大众体验到沈大成悠久的海派历史文化。因此,提取海派文化中的海派旗袍女性形象、海派建筑中的砖花以及石库门建筑,以现代设计形式展现,与沈大成糕点进行结合,并且在配色上采用红蓝复古色,打造“老上海,新糕点”的理念,呈现出专属沈大成的独具海派复古风味的伴手礼礼盒。
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左右滑动查看更多
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公益品牌项目设计
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关键词:流浪猫救助、品牌设计、公益活动
小组成员及分工:
乔冰心: 品牌宣传推广策划、品牌排版、活动周边设计、科普册设计、包装设计、LOGO设计、信息图表设计
刘海燕: IP形象设计、插画延展、三维生成、动态效果排版、信息图表设计
设计说明:
喵可之旅是为关注流浪猫问题设计的公益品牌项目,通过对主人公喵可的故事讲述让人了解流浪猫问题和救助方式。同时设计策划了公益品牌活动,进行线下科普活动,品牌名称为喵可行,让更多人了解和参与流浪猫公益活动,改善流浪猫社会问题。
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