习近平总书记始终心系宁夏大地、情牵宁夏人民，党的十八大以来习近平总书记3次到宁夏考察指导，对宁夏经济社会发展作出重要指示。为适应区域经济社会发展需要，深入学习贯彻习近平总书记考察宁夏重要讲话精神，奋力谱写中国式现代化宁夏篇章，持续扩大宁夏国家葡萄及葡萄酒产业品牌的影响力，助力宁夏国家葡萄及葡萄酒产业开放发展综合试验区建设，促进宁夏葡萄酒产业链高质量发展，定于2025年4月—10月举办“2025国际大学生葡萄酒文创艺术设计大赛”，现面向国内外优秀文化创意设计爱好者征集宁夏葡萄酒优秀文创作品。本届大赛旨在通过葡萄酒文创艺术设计大赛，打造出更多融艺术、设计和宁夏国家葡萄及葡萄酒产业文化于一体的作品，推动宁夏地区葡萄酒产业的发展和升级。大赛活动安排如下：
General Secretary Xi Jinping has always been concerned about the land of Ningxia and the people of Ningxia, and since the 18th CPC National Congress General Secretary Xi Jinping has visited Ningxia three times to provide guidance and made important instructions for the economic and social development of Ningxia. In order to meet the needs of regional economic and social development, deeply study and implement the spirit of General Secretary Xi Jinping's important speeches during his visits to Ningxia, strive to write a chapter of Chinese-style modernization in Ningxia, continue to expand the influence of the brand of Ningxia National Grape and Wine Industry, help the construction of the Comprehensive Pilot Zone for Open Development of the National Grape and Wine Industry in Ningxia, and promote the high-quality development of Ningxia's wine industry chain, the "2025 International University Student Conference" will be held in April and October 2025 To promote the quality development of the Ningxia wine industry chain, the "2025 International Student Wine Creative Art Design Competition" is scheduled to be held in April-October 2025, and is now open to domestic and foreign excellent cultural and creative design enthusiasts to collect excellent creative works of Ningxia wine. The aim of this competition is to promote the development and upgrading of the wine industry in Ningxia by creating more works integrating art, design and the culture of Ningxia's national grape and wine industry through the Wine Creative Art and Design Competition. The program of the competition is as follows:
大赛主题Theme of the contest
紫色畅想·创见未来 Wine to Share·Future to Inspire
组织机构 Organizational structure
指导单位：中国高等院校影视学会、宁夏回族自治区文化和旅游厅、宁夏贺兰山东麓葡萄酒产业园区管委会、宁夏文学艺术界联合会。
主办单位：银川科技学院、宁夏广播电视台。
协办单位：宁夏旅游投资集团、宁夏黄河云融媒体中心、宁夏广播电视台公共频道、宁夏广播电视台全媒体广播中心、宁夏广播电视台丝路传播中心、中国高校影视学会微电影与微短剧专委会、宁夏民间文艺家协会、宁夏美术家协会、宁夏电影电视家协会、宁夏贺兰山国家森林公园、宁夏旅游协会旅游商品分会、宁夏志辉源石酒庄、宁夏立兰酒庄、宁夏留世酒庄。
支持媒体：人民日报、新华社、光明日报、学习强国、央视新闻、中国日报、中国新闻社、中国教育报、中国青年报、中国教育电视台、宁夏日报、宁夏广播电视台、央广网、环球网、中国教育在线、中青校园、抖音、快手、哔哩哔哩、小红书、豆瓣、黄河云视、宁夏新闻网、新消息报、华兴时报、宁夏法制报、银川日报、银川晚报、银川电视台、银川新闻网、凤凰教育、网易新闻、腾讯新闻、新浪微博。
Directed by: China Association of Film and Television in Higher Education, Department of Culture and Tourism of Ningxia Hui Autonomous Region, Management Committee of Ningxia Helanshan Donglu Wine Industrial Park, Ningxia Federation of Literary and Art Circles.Organizer: Yinchuan Institute of Science and Technology, Ningxia Radio and Television.Co-organizer: Ningxia Tourism Investment Group, Ningxia Yellow River Cloud Fusion Media Center,Ningxia Radio and Television Public Channel, Ningxia Radio and Television All-media Broadcasting Center, Ningxia Radio and Television Silk Road Communication Center, Microfilm and Micro-sketch Special Committee of China College Film and Television Society, Ningxia Folk Literature and Artists Association, Ningxia Artists Association, Ningxia Film and Television Artists Association, Ningxia Helan Mountain National Forest Park, Tourism Merchandise Sub-committee of Ningxia Tourism Association, Ningxia Zhihui Yuanshi Winery, Ningxia Lilan Winery, Ningxia Liushi Winery.Supporting Media: People's Daily, Xinhua News Agency, Guangming Daily, Learning Power, CCTV News, China Daily, China News Agency, China Education News, China Youth Daily, China Education Television, Ningxia Daily, Ningxia Radio and Television Station, CCTV Network, Global Network, China Education Online, China Youth Campus, Jitterbug, Shutterbug, Beebeep, Xiaohongshu, Douban, Yellow River Cloud TV, Ningxia News Network, Xinxin Newspaper, Huaxing Times, Ningxia Legal News, Yinchuan Daily, Yinchuan Evening News, Yinchuan TV, Yinchuan News, Phoenix Education, Netease News, Tencent News, Sina Weibo.
作品征集对象Objects of Collection
国内外高等院校热爱设计的在校大学生College students who are interested in design at domestic and foreign universities and colleges.
大赛日程Competition Schedule
1.赛事启动：4月22日
2.作品征集：4月22日—7月10日
3.作品初评：8月30日—9月10日
4.作品复评：9月10日—9月20日
5.公 示：9月21日—9月25日
6.展览筹备：9月26日—10月10日
7.颁奖盛典：10月中下旬
8.作品展览：10月中下旬开展
1.Tournament Launch: April 22
- Call for entries: April 22-July 10
- Preliminary evaluation of works: August 30-September 10
- Re-evaluation of works: September 10-September 20
- Public Notice: September 21-September 25
- Exhibition preparation: September 26-October 10
- Award Ceremony: mid to late October
- Exhibition of works: carried out in mid to late October
作品征集类别及要求 Categories and Requirements for Collection of Works
（一）命题类 Propositional categories
1.命题方向 Direction of the proposition
参赛者需围绕宁夏贺兰山东麓葡萄酒/酒庄品牌的内容展开设计。Participants are required to develop a design around the content of the Ningxia Helan Donglu Wine/Winery brand.
2.参赛要求 Entry Requirements
（1）参赛作品需紧扣命题方向，体现宁夏贺兰山东麓酒庄品牌文化，具有创新性、艺术性和实用性。
（2）作品形式包括：宁夏贺兰山东麓葡萄酒酒庄品牌平面包装设计、文创设计、广告短片、葡萄酒主题室内外、景观设计等。
（3）参赛者需提交作品设计说明，阐述设计理念、创意来源等。
(1)The entries should closely follow the direction of the proposition, reflect the brand culture of Ningxia Helan Mountain Donglu Winery, and be innovative, artistic and practical.
(2) The form of works includes: graphic packaging design, cultural and creative design, short advertisement, indoor and outdoor wine theme, landscape design, etc. of Ningxia Helan Mountain Donglu Winery.
(3) Participants are required to submit a description of the design of the work, describing the design concept, source of creativity, etc.
（二）非命题类（与葡萄酒主题相关的设计内容） Non-propositional (design elements related to the theme of wine)
单元一：平面设计单元
Module 1: Graphic Design Module
1.参赛内容 Contents of Entries
以葡萄酒文化为主题，通过平面设计形式来展现作品，内容包括平面广告设计、产品包装设计与文创产品设计。要求作品内容健康积极向上，可采用手绘或电脑绘图形式，作品必须为原创，严禁抄袭，一经发现取消参赛资格。
With wine culture as the theme, the works will be presented in the form of graphic design, including graphic advertisement design, product packaging design and cultural and creative product design. The content of the works must be healthy and positive, and can be hand-drawn or computerized. The works must be original, and plagiarism is strictly prohibited, and will be disqualified upon discovery.
2.参赛提交要求 Entry Submission Requirements
| 类别 | 要求 | 作品数量 | 作品命名 |
| 平面设计单元（包括平面广告设计、产品包装设计、文创产品设计） | （1）作品尺寸：单幅297mm×420mm（A3大小，横竖均可），每幅文件大小控制在1M—5M以内；
（2）分辨率：300像素/英寸； （3）提交格式：JPG； （4）颜色格式：CMYK、RGB模式； （5）数量要求：不限，一人可投稿单幅或多幅组画，也可多人合作投稿单幅或多幅组画参赛（每组最多不超过三人）； （6）作品提交要求：每幅或每组作品需设计说明一份（提交A3大小版面内），明确阐述创意理念、设计思路和具体内涵；设计说明要与设计图稿紧密结合。 |
单幅作品1件，系列作品不超过3件（含3件）。 | 作品命名：学校+姓名+命题/非命题+赛事单元+作品类别+作品名称+序号；
系列作品需在作品名称后加：作品名称-1、-2、-3，例如：我的创意-1。 |
| form | request | Number of works | naming of works |
| Graphic Design Unit (including graphic advertisement design, product packaging design, cultural and creative product design) | (1) Size of works: single 297mm × 420mm (A3 size, both horizontal and vertical), each file size control within 1M-5M;
(2) Resolution: 300 pixels per inch; (3) Submission format: JPG; (4) Color format: CMYK, RGB mode; (5) Quantity requirements: unlimited, one person may submit a single painting or multiple group paintings, or multiple people may cooperate to submit a single painting or multiple group paintings for entry (maximum of three people per group); (6) Requirements for the submission of works: each piece or group of works should have a design description (submitted in an A3-sized layout), which clearly explains the creative concept, design ideas and specific connotations; the design description should be closely integrated with the design drawings. |
1 single work, no more than 3 (including 3) works in a series. | Entry naming: school + name + propositional/non-propositional+ event unit + category of work + title of work + serial number;
For series, you need to add: title of work-1, -2, -3, e.g. My Idea-1 after the title of the work. |
单元二：数字媒体与广告短片单元
Module 2: Digital Media and Advertising Short Film Module
1.参赛内容 Contents of Entries
以葡萄酒文化为主题进行相关推广、宣传、品牌建设等方面开展的主题创作均可，自拟或者结合品牌项目进行设计，设计内容包括但不限于微电影、广告短片、实验影像等。
Wine culture as the theme for related promotion, publicity, brand building and other aspects of the theme of the creation can be self-proposed or combined with the brand project design, design content including but not limited to micro-film, advertising short film, experimental video, etc.
2.参赛提交要求 Entry Submission Requirements
| 类别 | 要求 | 作品数量 | 作品命名 |
| 数字媒体与影像单元（包括微电影、广告短片、实验影像等） | （1）作品说明填写规范：为了评审老师更清晰地了解您的设计思路，请严格按以下标准填写：项目背景、设计思路、创新特色；
（2）视频作品需提交视频主体与预览效果关键图，视频数量不得超过3条。视频作品要求分辨率为1080P（1920×1080），提交格式为Mp4，视频大小不超过300M；预览效果关键图，提交格式为JPG。 |
单幅作品1件，系列作品不超过3件（含3件）。 | 作品命名：学校+姓名+命题/非命题+赛事单元+作品类别+作品名称+序号；
系列作品需在作品名称后加：作品名称-1、-2、-3，例如：我的创意-1。 |
| form | stake a claim | Number of works | naming of works |
| Digital Media and Video Unit (including microfilm, short commercials, experimental video, etc.) | (1) Specification for filling in the description of the work: In order for the reviewer to have a clearer understanding of your design ideas, please fill in the form strictly according to the following criteria: project background, design ideas, innovative features;
(2) Video works need to submit the main body of the video and the preview effect key figure, the number of videos shall not exceed 3. Video works require a resolution of 1080P (1920 × 1080), submitted in Mp4 format, video size of no more than 300M; preview effect of the key figure, submitted in JPG format. |
1 single work, no more than 3 (including 3) works in a series. | Entry naming: school + name + propositional/non-propositional+ event unit + category of work + title of work + serial number;
For series, you need to add: title of work-1, -2, -3, e.g. My Idea-1 after the title of the work. |
单元三：葡萄酒主题室内设计与葡萄酒文旅景观设计单元
Unit3:Wine-themedI Interior Design and Wine Tourism Landscape Design Unit
1.参赛内容 Contents of Entries
以葡萄酒文化为主题进行葡萄酒文化推广、宣传及策划，自拟或者结合项目实践进行设计，设计内容不限于酒庄规划、建筑设计、室内设计、景观园林设计等。
To promote, publicize and plan wine culture with wine culture as the theme, and to design on their own or in conjunction with the project practice, the design content is not limited to winery planning, architectural design, interior design, landscape and garden design.
2.参赛提交要求 Entry Submission Requirements
| 类别 | 要求 | 作品数量 | 作品命名 |
| 葡萄酒空间环境与装置艺术设计单元（包括葡萄酒主题的室内外空间设计、装置艺术设计） | （1）设计范围：
葡萄酒酒庄整体规划设计、葡萄酒展陈空间设计、酒庄环境景观设计、主题艺术装置设计（设计范畴包括主体建筑及环境、室内空间、室外环境、装置艺术）； （2）提交作品符合赛事设计主题（葡萄酒文创艺术设计大赛）的作品，充分表达作品设计理念以及创意方案，使用90*120cm（竖构图）展板版式，上署有方案的平面图、立面图、剖面图、分析图、效果图及设计说明等内容； （3）透视效果图提供不少于两个角度的展示，要能体现作品的整体、局部空间等效果； （4）以JPG格式图片形式提交，图片分辨率300dpi，颜色格式CMYK，数量1-2张； （5）自存设计草图等设计底稿，以备获奖后提供与方案相关的所有源文件； （6）装置艺术作品需有选址、并附材料说明）。 |
单幅作品1件，系列作品不超过2件（含2件）。 | 作品命名：学校+姓名+命题/非命题+赛事单元+作品类别+作品名称+序号；
系列作品需在作品名称后加：作品名称-1，-2，-3；例如：我的设计-1。 |
| form | request | Number of works | naming of works |
| Wine Spatial Environment and Installation Design Unit (including wine-themed indoor and outdoor spatial design, installation art design) | (1) Design scope:
Overall planning and design of wine wineries, design of wine exhibition space, environmental landscape design of wineries, and design of thematic art installations (the scope of design includes the main building and environment, indoor space, outdoor environment, and installation art); (2) Submit works that are in line with the design theme of the competition (Wine Creative Arts Design Competition), fully express the design concept of the works as well as the creative program, and use the 90*120cm (vertical composition) panel layout, signed with the program's floor plan, elevation, section, analysis, effect, and design description, and so on; (3) The perspective rendering provides no less than two angles of presentation, which should be able to reflect the overall, local space and other effects of the work; (4) Submission of images in JPG format, image resolution 300 dpi, color format CMYK, quantity 1-2; (5) Save your own design sketches and other design underpinnings in order to provide all source documents related to the program after the award; (6) Installation artwork needs to have a site selection and be accompanied by a description of the material). |
1 single work, no more than 2 (including 2) works in a series. | Entry naming: school + name+ propositional/non-propositional+ event unit + category of work + title of work + serial number;
For series, you need to add: title of work-1, -2, -3 after the title of the work; for example, My Design-1. |
3.其他参赛说明 Other entry instructions
（1）设计说明：不超过500字的设计说明（设计说明组合、排版于图面或者效果图之中）。
（2）除“数字媒体与影像艺术”单元，广告视频内容需提交avi、mp4、wmv、flv等。剩余所有单元作品提交以JPG格式图片形式提交图片分辨率300dpi，颜色格式CMYK或RGB。
（3）作品名称要以“学校+姓名+命题/非命题+赛事单元+作品类别+作品名称”来命名；系列作品需在作品名称后加：作品名称-1，-2，-3。
（4）请在截止时间前完成所有作品（命题类、非命题类）提交至赛事指定邮箱，过期将不再接收作品。
（5）个人参赛：请提交“参赛作品知识产权声明书”“赛事报名表”（见附件一、二）、学生作品及设计说明合并打成文件压缩包，邮件主题和压缩包文件名中统一命名为：高校名称+姓名+命题/非命题+赛事单元+作品类别+作品数量+联系方式。
如以院校为单位：提交“参赛作品知识产权声明书”“赛事报名表”（见附件一、二）、学生作品及设计说明、学校作品汇总表（见附件三）一并打成压缩包提交至指定邮箱中。投稿时，务必在邮件主题和压缩包文件名中统一命名为：高校名称+XX专业+命题/非命题+赛事单元+作品类别+作品数量+联系方式。
(1) Design description: a design description of not more than 500 words (the design description is combined and laid out in a drawing or rendering).
(2) Except for "Digital Media and Video Art", video content of advertisements should be submitted in avi, mp4, wmv, flv, etc. All remaining works should be submitted in JPG format. All remaining works should be submitted in the form of JPG images with a resolution of 300 dpi and a color format of CMYK or RGB.
(3) The title of the work should be named as "School + Name + Proposition / Non-Proposition + Unit of the event + Category of the work + Title of the work"; for series of works, the title of the work should be followed by: Title of the work -1, -2, -3.
(4) Please complete all works (propositional and non-propositional) and submit them to the designated e-mail address of the event before the deadline, and no more works will be received after the deadline.
(5) Individual entries: please submit the "Declaration of Intellectual Property Rights of Entries", "Tournament Application Form" (see Annexes I and II), students' works and design descriptions combined into a compressed file, the subject of the email and the file name of the compressed file named uniformly as follows: Name of the university + Name + Proposition/Non-Proposition + Module + Type of work + Number of works + Contact information. Name + proposition/non-proposition + event unit + work category + number of works + contact information.
If you are an institution: submit the "Declaration of Intellectual Property Rights of Entries", "Tournament Application Form" (see Annexes I and II), students' works and design descriptions, and a summary of the school's works (see Annex III) in a compressed package to the designated email address. When submitting, make sure to name the subject of the email and the file name of the zip package as follows: Name of university + XX major + proposition/non-proposition + unit of the tournament + category of works + number of works + contact information.
参赛报名流程Entry Registration Process
组委会指定邮箱提交，将无损压缩作品文件、报名表及各校信息汇总表提交至大赛指定邮箱。平面设计单元提交邮箱：ptjwcsj001@163.com葡萄酒主题室内设计与葡萄酒文旅景观设计单元提交邮箱：ptjwcsj002@163.com数字媒体与广告短片单元提交邮箱：ptjwcsj003@163.com
Submit the lossless compressed work file, application form and summary of information of each school to the designated email address of the organizing committee.Graphic design unit submission email: ptjwcsj001@163.comWine-themed interior design and wine cultural tourism landscape design unit submission email: ptjwcsj002@163.comDigital Media & Advertising Short Film Category Submission Email: ptjwcsj003@163.com
奖项设置Awards
命题类：1个单元
非命题类：3个单元
金奖（3件）：10000元（共计30000元）+奖杯证书
银奖（3件）：5000元（共计15000元）+奖杯证书
铜奖（9件）：3000元（共计27000元）+奖杯证书
最佳创意奖（1件）：4000元+奖杯证书
最具应用价值奖（1件）：4000元+奖杯证书
最佳指导教师（若干）：证书
最佳院校组织奖（若干）：奖牌
所有入围作品：发放入围证书
Propositional category: 1 module
Non-propositional: 3 units
Gold Award (3 pieces): 10,000 yuan (total 30,000 yuan) + trophy certificate
Silver Prize (3 pieces): 5,000 yuan (total 15,000 yuan) + trophy certificate
Bronze Prize (9 pieces): 3,000 yuan (total 27,000 yuan) + trophy certificate
Best Creative Award (1 piece): 4000 RMB + trophy certificate
Most Applied Value Award (1 piece): 4,000 RMB + trophy and certificate
Best Instructor (several): Certificate
Best Institutional Organization Awards (several): medals
All shortlisted entries: issuance of finalist certificates
知识产权 Intellectual property rights
请参赛选手认真阅读“参赛须知”，并填写“参赛作品知识产权声明书”（见附件1），请手写签名，电子版签字无效。
参赛须知：
（一）参赛作者在提交作品前请确保已经阅读并且愿意遵守相关比赛规则，任何违反比赛规则的作品，主办方有权取消其参赛资格。
（二）参赛期间，评委及主办方会对作品的原创性逐一识别及排查，有权对违反原创规则的作品进行删除、取消参赛资格及取消已获奖项等措施，参赛作者需接受并尊重评委及主办方针对原创性的判定结果。
（三）参赛者提交的参赛作品均须未被商用或授权他人使用，必须为参赛者原创作品。参赛者不得剽窃、抄袭、盗用、冒用他人作品，且作品版权未移交他人（如作品中含有素材元素非原创部分，参赛者需拥有该素材版权的使用授权许可）。若在比赛或商业应用过程中发生版权纠纷，其法律责任由参赛者本人承担。
Please read the "Instructions for Participation" carefully and fill in the "Declaration of Intellectual Property Rights of Participating Works" (see Annex 1), please sign by hand, the electronic signature is invalid.Entry Instructions:(a) Participating authors should ensure that they have read and are willing to comply with the rules of the competition before submitting their works. The Organizer reserves the right to disqualify any work that violates the rules of the competition.(b) During the competition period, the judges and the organizer will identify and check the originality of the works one by one, and have the right to delete, disqualify and cancel the awarded prizes of the works that violate the originality rules, etc. The participating authors should accept and respect the results of the judges' and the organizer's decision on originality.(c) All entries must not have been commercially available or authorized for use by others, and must be the original work of the entrant. Participants must not plagiarize, copy, steal, or fraudulently use the work of others, and the copyright of the work has not been transferred to others (if the work contains material elements that are not original, the participant must have authorization to use the copyright of the material). In case of copyright disputes during the competition or commercial application, the legal responsibility shall be borne by the participant himself/herself.
大赛解释权 Right of interpretation of the competition
本次大赛最终解释权由大赛组委会所有，其他未尽事宜请咨询具体联系人。
联系人：
李老师（平面设计单元）：18295670099
吴老师（葡萄酒主题室内设计与葡萄酒文旅景观设计单元）：15909516365 周老师（数字媒体与广告短片单元）：18095125661
附件：
